Google recently stated that it will stop indexing website Flash content and SWF files (Shockwave flash files which contain videos and vector-based animation). The Google Webmaster Central blog read “Google Search will stop supporting Flash later this year. In web pages that contain Flash content, Google Search will ignore the Flash content.”
What is the Flash plugin?
The Flash plugin is a computer software installed to view content such as Videos, Games and Animation.
- Adobe Flash
- Microsoft Silverlight
- Skype Click to Call
- Java Applets
Google created an algorithm to index all textual content in Flash files back in 2008. But, as Flash was disabled by default in Chrome (version 76), Microsoft Edge, Firefox69 and Safari, Google avoided indexing content within Flash Files.
Why not use Flash?
Websites containing content supported by Flash take time to load and Flash plugins often cause mobile devices to hang and crash. This is why some mobile devices (like those by Apple and Blackberry) do not support Flash websites.
The Googlebot finds indexing files that are not in regular HTML format difficult. Also, ranking a Flash website on Google SERPs is very challenging.
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Google announced it will stop indexing and ranking Flash content in its search engine. This means Google will no longer process content within Flash SWF files, either on websites designed fully in Flash or web pages that have portions of the page in Flash.