In the latest episode of Google’s Search Off the Record podcast, the Search Relations crew explains the hurdles of relying on third parties for content. This topic was highlighted on 3rd August in an episode of Google’s Search Off The Record podcast, featuring John Mueller and Gary Illyes from the Search Relations team.
Problems with Third-Party Content
Several things can go obverse when a site owner relies on their own server to render content. Though it relates to the issue with Disqus, it appeared to be a bug on Google’s side which created the error.
Splitt discusses the multiple situations that can go wrong when dependent on content from different server
“We found out what the glitch was, fixed it, and basically within the day we had it back working.
Because the challenge is that you, as a website owner, don’t really have control over a third party.
Splitt illustrates how these obstacles can be bypassed by doing everything on the server-side.
If the third party has an API that can be combined with on the client’s side, then possible the same can be done server-side. Indeed, that would need the expertise of a developer, but it is feasible.
Google’s John Mueller joins the interview by asking:
“Is it a bad idea to rely on third parties?”
It’s not a bad idea, Splitt says, it’s more like an “okay” idea to rely on third parties. Although you do have to be careful, he explains:
“It’s an okay idea to rely on third parties. You just have to be careful and you have to understand that in the browser, you have very little control over what happens and how it happens. And if you are relying on Googlebot to do the heavy lifting, and figure out how to get the data from the third party, then you are less in control than when your server does that work because your server is an environment that you have control over, hopefully.”
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