Google introduces a new tag to help you get your content indexed

Kaushal Thakkar is the Founder and MD of Infidigit. He has developed award-winning search strategies for various organizations, ranging from large enterprise and e-commerce websites to small and medium-sized businesses. Before Infidigit, he was leading digital marketing, product, and eCommerce initiatives at Myntra (a Walmart Company), Times Group, ICICI Group, Tata Group. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums and a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce. In X @

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    Google has introduced a new indexifembedded robots tag to allow you greater control over how your content is indexed

    The new tag will allow you to notify Google if you want the content inside your iframes to be indexed. The “indexifembedded” tag can also be used if you want a certain part of the content to be indexed on a page with a noindex tag.

    Why was the indexifembedded tag introduced?

    According to Google, the new robots tag was added to address a problem that media publishers were experiencing. Media publishers may want their content to be indexed when it is embedded on third-party pages, but they may not want their media pages to be indexed on their own. The new indexifembedded tag can be used by media publishers in such situations.

    “The indexifembedded tag addresses a common issue that especially affects media publishers: while they may want their content indexed when it’s embedded on third-party pages, they don’t necessarily want their media pages indexed on their own. Because they don’t want the media pages indexed, they currently use a noindex tag in such pages. However, the noindex tag also prevents embedding the content in other pages during indexing” wrote Google.

    Ways to implement indexifembedded tag

    Meta Robots tag

    You can define the indexifembedded tag in the meta tag as follows:

    <meta name=”googlebot” content=”noindex” />

    <meta name=”googlebot” content=”indexifembedded” />


    <meta name=”googlebot” content=”noindex,indexifembedded” />

    X-Robots tag

    You can define the indexifembedded tag in X-Robots as follows:

    X-Robots-Tag: googlebot:noindex

    X-Robots-Tag: googlebot:indexifembedded


    X-Robots-Tag: googlebot:noindex,indexifembedded

    Who should use the indexifembedded tag?

    If your website does not use embeds or you don’t want content inside the iframes to be indexed in Google Search results, this new tag wouldn’t be of much help to you. 

    The indexifembedded tag can be useful in the following scenarios:

    Use Case #1

    On the Google Search Central blog, Google provided the following use case:

    “For example, if has both the noindex and indexifembedded tag, it means Google can embed the content hosted on that page in during indexing.”

    Use Case #2

    Google’s John Mueller provided the following use-case for using the indexifembedded tag on Twitter:

    “A “common” (it’s new, so there’s nothing common yet :)) use-case would be widgets or embedded content, where you have a special URL for the embed that you don’t want indexed, but you still want to allow the embedding page to use it for indexing. Eg, video embeds.”

    Currently, the indexifembedded robots tag is only supported by Google.

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    Google introduces a new tag to help you get your content indexed