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10 Benefits of SEO For Your Business

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The owners of businesses or blogs/websites these days are obsessed with search engine optimization or SEO. You too may have considered jumping onto the search marketing bandwagon by hiring a team of professionals or getting an SEO company on board at some point in time. But do you know what exactly SEO can do for you? We lay it out straight in this in-depth post about the various benefits of SEO

Benefits of SEO for Your Business or Website? 

Although SEO takes time and effort, it is a gift that keeps on giving. Here are a few of the biggest SEO benefits:

  • SEO Improves Your Site’s User Experience

Understanding what prospective users/customers are looking for is crucial. And this is not a one-time exercise as users’ behavior and expectations may change with time. If they do not find what they want on your site or are struggling to find it, they may leave your site sooner than desired and not come back again. Even Google keeps reinventing the way it finds and populates search information on its SERPs and has now become an answers site after understanding what its users want from it (the need to actually visit a site is fast-waning as you can find all the information you need on a SERP itself).

Google is constantly monitoring user behavior, including the time spent on a page or site, the bounce rate, etc. to decide if they had a good experience while visiting a site. This is one of the most important Google ranking factors in SEO and cannot be ignored. Even if you place in the top search results for a brief period but fail to wow the users who make their way onto your site, your search rankings are bound to suffer with time.

  • SEO Increases Brand Visibility 

The more relevant SERPs you show up at the top of, the more eyeballs you stand to grab, thus raising more awareness about your brand and your product or service offering. SEO helps you create sustained online buzz surrounding your brand, which in turn helps promote brand recall. With SEO, you can craft a definitive, standout brand voice that will help you connect with the user demographic you have in mind.

  • SEO Builds Brand Credibility and Trust

Being featured among the top search results on Google means that the search engine considers you as a relevant, useful and genuine source of information/content and prefers you to other sites that are in the running. SEO helps establish the authority of your site through various practices like getting backlinks from other reputable sites in your field, optimizing on-page content, identifying crawl errors and broken links, improving your site’s user experience, etc. 

While leading a Google user to your site is one thing, getting them to stay or keep coming back is quite another. SEO helps in achieving all of these goals while also working wonders for your brand’s credibility and reliability. But as is the case with most good things, this cannot happen overnight and will need continued effort from you. 

  • SEO is the Largest Source of Site Traffic

SEO is one of the best ways to engage in inbound marketing. When users search for something that is related to your niche, domain, or industry, they know what they want and are actively seeking information/leads. SEO helps target a specific demographic and bring in quality traffic to your site while not being intrusive or annoying like TV ads or telemarketing, for instance. SEO is very customer-centric and can help you target a specific section of people online.

Google is the world’s most popular search engine, handling approximately 63,000 searches per second every day! This means that anyone with a desktop or smartphone and an internet connection visits the site to find answers to their search queries at least once each day. 

The no. 1 organic search result on a Google SERP receives 32% of clicks while the top three organic search results get 75% of all traffic. With SEO, you can reach out to those who are looking for what you offer in an efficient manner. Various reliable studies have found that it is responsible for bringing in 53% of site traffic, making it one of the top benefits of SEO. 

  • SEO Provides You Great Insights

SEO comes with great insights into your customers, including the times of the year, month, or day they are most active, the regions from which the most traffic originates, the language they use while searching online for information, etc. While you can use the Google Keyword Planner to know the keywords that are most relevant to your business or niche, Google Analytics will tell you a lot about user browsing behavior, their interests, etc. This will not only help you plan your SEO strategy but also course-correct in case you see new trends in user behavior. 

  • SEO Does Not Involve Paid Ads

Low overall costs are one of the biggest benefits of SEO. While most digital marketing professionals bank heavily on or strongly recommend one form of online marketing over another, we believe that a good combination of both paid and non-paid marketing methods is the key to success. While paid marketing accounts for around 15% of a website’s traffic, it may not always be the best course of action for smaller businesses that are just starting off and have budget constraints that make it difficult for it to take on the high per-ad costs. On the contrary, SEO needs only a one-time investment in human resources and can produce long-term results. 

  • SEO Helps You to Attract Local Customers

Local search focuses on geo-specific searches and local business listings. It is very important for small and medium-sized businesses to have their site optimized for the location they operate in. Having a properly optimized Google My Business profile and knowledge graph panel, tailor-making your site content to answer local search queries, having more favorable local users’ reviews on Google, etc. can help you attract local customers. And if you play your local SEO cards right, you can target people in a specific pin code, city, or even state. 

  • SEO Helps in High ROI and Conversions 

SEO accounts for a large chunk of a site’s traffic, which means that there can be more conversions. Whether you want to get your site visitors to make a purchase, subscribe to your newsletter, or share your content on their social media handle, SEO paves the way for it all. SEO is highly quantifiable – Google Analytics can give you unparalleled insight into every small action that you take and tell you what is working and what is not. As SEO is cheaper than other digital marketing methods and attracts the most site footfall, its return on investment is considerable too. 

  • SEO is a Long Term Strategy

This is one of the most important benefits of SEO – it can start showing results anywhere between six to 12 months from the date of implementation and hold good for years to come. And that right there is one of the top reasons you must invest in either a good in-house SEO team or look at outsourcing the work.

  • Keeping up With Google’s Search Algorithm Updates

Google releases hundreds of changes or updates to its search algorithm every single year to stay ahead of fraudulent or black-hat SEO techniques that have been designed to take advantage of it and gain better search rankings. This means that you must be up to date with all the latest developments in the field of SEO in order to hold on to your search rankings or continue to climb upward in SERPs. Most SEO professionals know exactly how any Google search algorithm updates can affect your site and can help you retain your advantage in organic search.

Conclusion

You may have the most amazing product or service offering, but it is of no use if people do not know about or discover you online. While you can always start working on your site’s SEO by following a few basic site hygiene measures, it may be a good idea to get professional help, especially if your business is expanding quickly. However, it is always good to stay in the know and be able to interpret SEO growth reports and gauge if your search marketing team or SEO company is doing a good job. And this is where following our blog on everything search marketing will come in useful!

Tell us if you liked this post in the comments section below and subscribe to our blog to know more about the world of SEO. 

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113 comments

Thomas Carney May 9, 2020 - 6:08 am

Hey,

Thanks for the advice. I have enjoyed the post. Will keep hitting the topics of Google Pay Per click and Ecommerce SEO Services.

Reply
Infidigit May 11, 2020 - 5:28 am

Thanks

Reply
Website Design in Amarillo May 12, 2020 - 3:29 am

For search engines to recommend your business in top search results, it needs to be relevant, trustworthy, and demonstrate authority in your industry. It’s no longer about doing one thing right; it’s about doing everything right and truly owning the strategy, execution, testing, analysis, and course corrections needed to keep your website moving in the right direction-up.

Reply
Infidigit May 18, 2020 - 7:23 am

Thank You, for sharing wonderful insight.

Reply
Amit Rajput June 3, 2020 - 9:42 am

Amazing article!!! There always has been a discussion about what to choose.If it is the search engine optimization services or the fast results giver PPC. Good read has covered various benefits in accordance to SEO.

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Infidigit June 3, 2020 - 11:02 am

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Claire P June 10, 2020 - 5:34 pm

Hi Deepthi. The benefits of SEO outlined here just go to show how nowadays every business needs to invest in Search Engine Optimisation, whether they do it themselves or outsource it. The use of the right SEO strategies is absolutely crucial for businesses that rely on maximizing organic traffic. If you’re not doing it properly, you risk losing money every day.

Reply
Infidigit June 15, 2020 - 7:59 am

Thanks, Claire for sharing your valuable feedback.

Reply
ujwal pandit June 16, 2020 - 7:39 am

I personally like your article and thumbs up to you for sharing such a defined knowledge. this guide helped me to learn SEO benefits. Thank you.

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pooja sharma June 26, 2020 - 6:03 am

Awesome Article Thanks For Sharing It with us.

Reply
Adam Smith July 1, 2020 - 7:50 am

In Search Engine Optimization On-Page SEO defines the optimization process on the webpage rather than outside the webpages or site. It includes link building, URLs, image optimization, and other On-Page issues related to improving the website ranking in Search Engines like Google.

Reply
Infidigit July 8, 2020 - 6:42 am

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Rupinder July 8, 2020 - 5:58 am

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marketing services July 12, 2020 - 8:34 am

Modern, effective SEO should be rooted in the company’s goals and strategies, and swivels on the psychology of individuals in the target market and segment. SEO gets your business found, noticed, and loved.

Reply
Infidigit July 16, 2020 - 7:52 am

Thanks

Reply
justin July 13, 2020 - 7:28 am

Thanks for sharing. I`m glad to read this. Thank you.

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Infidigit July 16, 2020 - 7:36 am

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Sarah July 13, 2020 - 5:51 pm

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Infidigit July 16, 2020 - 7:20 am

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PX Media July 29, 2020 - 10:18 am

Thanks for writing such a detailed guide on SEO. This is a great post for new SEO learners.

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Infidigit August 13, 2020 - 6:35 am

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Sara August 5, 2020 - 5:53 am

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SEO Services August 5, 2020 - 11:37 am

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Infidigit August 13, 2020 - 5:50 am

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Thomas Clarence August 12, 2020 - 9:13 pm

It was really interesting when you explained that SEO can help to bring a higher quality of traffic to your website. It seems like better traffic would mean that you are probably going to get more sales on a website than usual. It seems like you want to bring people to your website that actually want to buy something rather than just browse the web.

Reply
Infidigit August 13, 2020 - 5:27 am

Thanks, Thomas. You are absolutely right. SEO is a process to outrank your competitors & get listed in the top organic search results. This results in higher website traffic & more leads.

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Compusys e Solutions August 25, 2020 - 7:17 am

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Infidigit August 26, 2020 - 5:28 am

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Bull Digital Marketing August 25, 2020 - 12:54 pm

Great blog! Search engine optimization rapidly increases website traffic and SERP rankings. I agreed with all points present in this blog.

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Infidigit August 26, 2020 - 5:25 am

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Amarillo Search Engine Optimization August 26, 2020 - 4:56 am

For search engines to recommend your business in top search results, it needs to be relevant, trustworthy, and demonstrate authority in your industry. It’s no longer about doing one thing right; it’s about doing everything right- and truly owning the strategy, execution, testing, analysis, and course corrections needed to keep your website moving in the right direction-up.

Reply
Infidigit August 26, 2020 - 5:18 am

Thank you for sharing your feedback.

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John Worrh September 17, 2020 - 12:08 pm

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Infidigit September 24, 2020 - 12:24 pm

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akash singh shekhawat September 29, 2020 - 2:57 am

Great post.

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Infidigit September 30, 2020 - 1:18 pm

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Alisha Marie October 1, 2020 - 11:57 am

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Infidigit October 7, 2020 - 9:30 am

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Hansikar Technologies October 4, 2020 - 1:46 pm

Thanks for the information.

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Infidigit October 7, 2020 - 9:15 am

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Hansikar Technologies October 4, 2020 - 1:47 pm

Very well-written and quality content. Hope to see more SEO related articles.

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Infidigit October 7, 2020 - 9:13 am

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Satyajeet October 10, 2020 - 12:46 pm

Very well written article. SEO is a long-term resulting technique. Using right techniques will take time but will deliver quality results that can hold a lot longer. SEO implementation on any website must be properly structured easily. This is very informative post.

Reply
Infidigit October 14, 2020 - 10:21 am

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Sophie hansen November 3, 2020 - 10:16 am

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Infidigit November 6, 2020 - 1:08 pm

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Jack hoover November 3, 2020 - 10:18 am

Your blog is very informative! SEO is the organic and best way to improve traffic and ranking of your website. The leading SEO technique is content. If the content is good, then you can do everything quickly.

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Infidigit November 6, 2020 - 1:04 pm

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Shubham November 4, 2020 - 10:14 am

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Raman November 17, 2020 - 11:52 am

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Shubham November 25, 2020 - 8:54 am

Hi,
Can you tell me what are the best methods of building backlinks?

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Sourav Basak November 30, 2020 - 4:54 am

While SEO (Search Engine Optimization) may be an all-too-familiar term for most, there’s still that pressing need to keep learning about it. After all, it still stands as one of the most effective ways to increase your company’s web presence. With the competition of websites rising by the day, you must strive to make it to the top search results. Else, you aren’t competent with your site at all.

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Robert December 2, 2020 - 5:28 am

It is always beneficial for small businesses to invest in Search Engine Optimization strategies. The benefits of search engine optimization for small businesses make SEO a far better long-term strategy than other advertising techniques. It may take longer to master, but is worth the investment in cost and time.

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Infidigit December 3, 2020 - 12:21 pm

Thank you for sharing your feedback Robert. Yes, SEO is very beneficial for a long term goal.

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Infidigit December 9, 2020 - 11:53 am

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Anirban Pathak December 12, 2020 - 4:09 am

This is a Great post.

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Infidigit December 16, 2020 - 9:56 am

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Tinku December 14, 2020 - 6:55 am

Benefits of SEO :

1. SEO Provides High Search Traffic and More Conversions

2. SEO helps to create strong brand authority.

3. SEO helps to increase click-through rates and social promotion.

4. SEO is cheaper with higher Returns on Investment (ROI).

5. Stay Top Of Google’s Ever-Evolving Algorithm.

6. SEO enhances the user experience.

7. SEO also impacts the acquisition decision of your audience.

Reply
Infidigit December 16, 2020 - 9:46 am

Thanks, Tinku for sharing your pointers on benefits of SEO.

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DigiBeans December 23, 2020 - 8:13 am

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Infidigit December 23, 2020 - 12:53 pm

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Businesses need SEO because it helps to provide their product / services to their customers as much as they can. It removes the limit of customers. All businesses must get SEO done.

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Infidigit December 30, 2020 - 10:03 am

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Edward Grey January 2, 2021 - 10:10 am

I agree with you. SEO is very important. Let me share my story with you. 6 months back I created a website. I was not getting any leads. I hired an SEO agency. Within 2 months I started seeing keywords ranking on 2nd page, traffic was also increasing and I started getting leads. I am happy and I must say that SEO especially during COVID-19 days and even after that, is very important for the online presence of your brand.

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Infidigit January 13, 2021 - 9:13 am

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Infidigit January 13, 2021 - 8:58 am

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Infidigit January 13, 2021 - 8:49 am

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Such A Nice Post, Keep Up The Fantastic Work.

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Infidigit January 13, 2021 - 8:47 am

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chakhsu patel January 5, 2021 - 12:57 pm

SEO is beneficial for our business. Thanks for giving relevant content sharing on SEO. Such a nice article for our growing business.

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Bull Digital Marketing February 27, 2021 - 5:26 am

There really are a lot of advantages that Search engine optimization  can offer for businesses that need to be taken into account by more business owners. As the article points out, the increase in traffic is one of SEO’s key advantages. After all, SEO makes it easier for clients to find the website, which means more customers are likely to access it.

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Yash April 19, 2021 - 6:54 am

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kinjal Vyas April 20, 2021 - 12:33 pm

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Yash April 21, 2021 - 2:25 pm

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its great article very informative and useful for small busineses

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Amanda Hayward July 15, 2021 - 12:05 pm

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Alley Wong July 19, 2021 - 2:08 pm

A good read!!

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Infidigit August 13, 2021 - 2:59 pm

Thank you.

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Webdesignvalley July 29, 2021 - 3:35 am

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Infidigit July 29, 2021 - 2:03 pm

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Infidigit September 17, 2021 - 3:15 pm

Thanks a lot.

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Infidigit October 14, 2021 - 9:56 am

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Sourav Basak October 18, 2021 - 2:14 pm

As SEO is becoming more important for business growth, it becomes easy to hire an inexperienced company. Before hiring any professional, it is advisable to do thorough research on their background to understand whether they are right for you or not. This will help you in eliminating the risk of hiring fraudulent companies, and you might also save time and money.

Anyways, read the below. This might help.
https://www.namasteui.com/understanding-the-ways-and-advantages-of-hiring-seo-for-your-business/


Regards,
Sourav Basak
Namaste UI

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