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10 Benefits of SEO For Your Business

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The owners of businesses or blogs/websites these days are obsessed with search engine optimization or SEO. You too may have considered jumping onto the search marketing bandwagon by hiring a team of professionals or getting an SEO company on board at some point in time. But do you know what exactly SEO can do for you? We lay it out straight in this in-depth post about the various benefits of SEO

Benefits of SEO for Your Business or Website? 

Although SEO takes time and effort, it is a gift that keeps on giving. Here are a few of the biggest SEO benefits:

  • SEO Improves Your Site’s User Experience

Understanding what prospective users/customers are looking for is crucial. And this is not a one-time exercise as users’ behaviour and expectations may change with time. If they do not find what they want on your site or are struggling to find it, they may leave your site sooner than desired and not come back again. Even Google keeps reinventing the way it finds and populates search information on its SERPs and has now become an answers site after understanding what its users want from it (the need to actually visit a site is fast-waning as you can find all the information you need on a SERP itself).

Google is constantly monitoring user behaviour, including the time spent on a page or site, the bounce rate, etc. to decide if they had a good experience while visiting a site. This is one of the most important Google ranking factors in SEO and cannot be ignored. Even if you place in the top search results for a brief period but fail to wow the users who make their way onto your site, your search rankings are bound to suffer with time.

  • SEO Increases Brand Visibility 

The more relevant SERPs you show up at the top of, the more eyeballs you stand to grab, thus raising more awareness about your brand and your product or service offering. SEO helps you create sustained online buzz surrounding your brand, which in turn helps promote brand recall. With SEO, you can craft a definitive, standout brand voice that will help you connect with the user demographic you have in mind.

  • SEO Builds Brand Credibility and Trust

Being featured among the top search results on Google means that the search engine considers you as a relevant, useful and genuine source of information/content and prefers you to other sites that are in the running. SEO helps establish the authority of your site through various practices like getting backlinks from other reputable sites in your field, optimizing on-page content, identifying crawl errors and broken links, improving your site’s user experience, etc. 

While leading a Google user to your site is one thing, getting them to stay or keep coming back is quite another. SEO helps in achieving all of these goals while also working wonders for your brand’s credibility and reliability. But as is the case with most good things, this cannot happen overnight and will need continued effort from you. 

  • SEO is the Largest Source of Site Traffic

SEO is one of the best ways to engage in inbound marketing. When users search for something that is related to your niche, domain or industry, they know what they want and are actively seeking information/leads. SEO helps target a specific demographic and bring in quality traffic to your site while not being intrusive or annoying like TV ads or telemarketing, for instance. SEO is very customer-centric and can help you target a specific section of people online.

Google is the world’s most popular search engine, handling approximately 63,000 searches per second every day! This means that anyone with a desktop or smartphone and an internet connection visits the site to find answers to their search queries at least once each day. 

The no. 1 organic search result on a Google SERP receives 32% of clicks while the top three organic search results get 75% of all traffic. With SEO, you can reach out to those who are looking for what you offer in an efficient manner. Various reliable studies have found that it is responsible for bringing in 53% of site traffic, making it one of the top benefits of SEO. 

  • SEO Provides You Great Insights

SEO comes with great insights into your customers, including the times of the year, month or day they are most active, the regions from which the most traffic originates, the language they use while searching online for information, etc. While you can use the Google Keyword Planner to know the keywords that are most relevant to your business or niche, Google Analytics will tell you a lot about user browsing behaviour, their interests, etc. This will not only help you plan your SEO strategy but also course-correct in case you see new trends in user behaviour. 

  • SEO Does Not Involve Paid Ads

Low overall costs are one of the biggest benefits of SEO. While most digital marketing professionals bank heavily on or strongly recommend one form of online marketing over another, we believe that a good combination of both paid and non-paid marketing methods is the key to success. While paid marketing accounts for around 15% of a website’s traffic, it may not always be the best course of action for smaller businesses that are just starting off and have budget constraints that make it difficult for it to take on the high per-ad costs. On the contrary, SEO needs only a one-time investment in human resources and can produce long-term results. 

  • SEO Helps You to Attract Local Customers

Local search focuses on geo-specific searches and local business listings. It is very important for small and medium-sized businesses to have their site optimized for the location they operate in. Having a properly optimized Google My Business profile and knowledge graph panel, tailor-making your site content to answer local search queries, having more favourable local users’ reviews on Google, etc. can help you attract local customers. And if you play your local SEO cards right, you can target people in a specific pin code, city or even state. 

  • SEO Helps in High ROI and Conversions 

SEO accounts for a large chunk of a site’s traffic, which means that there can be more conversions. Whether you want to get your site visitors to make a purchase, subscribe to your newsletter or share your content on their social media handle, SEO paves the way for it all. SEO is highly quantifiable – Google Analytics can give you unparalleled insight into every small action that you take and tell you what is working and what is not. As SEO is cheaper than other digital marketing methods and attracts the most site footfall, its return on investment is considerable too. 

  • SEO is a Long Term Strategy

This is one of the most important benefits of SEO – it can start showing results anywhere between six to 12 months from the date of implementation and hold good for years to come. And that right there is one of the top reasons you must invest in either a good in-house SEO team or look at outsourcing the work.

  • Keeping up With Google’s Search Algorithm Updates

Google releases hundreds of changes or updates to its search algorithm every single year to stay ahead of fraudulent or black-hat SEO techniques that have been designed to take advantage of it and gain better search rankings. This means that you must be up to date with all the latest developments in the field of SEO in order to hold on to your search rankings or continue to climb upward in SERPs. Most SEO professionals know exactly how any Google search algorithm updates can affect your site and can help you retain your advantage in organic search.

 

Conclusion

You may have the most amazing product or service offering, but it is of no use if people do not know about or discover you online. While you can always start working on your site’s SEO by following a few basic site hygiene measures, it may be a good idea to get professional help, especially if your business is expanding quickly. However, it is always good to stay in the know and be able to interpret SEO growth reports and gauge if your search marketing team or SEO company are doing a good job. And this is where following our blog on everything search marketing will come in useful!

Tell us if you liked this post in the comments section below and subscribe to our blog to know more about the world of SEO. 

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27 comments

Thomas Carney May 9, 2020 - 6:08 am

Hey,

Thanks for the advice. I have enjoyed the post. Will keep hitting the topics of Google Pay Per click and Ecommerce SEO Services.

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Infidigit May 11, 2020 - 5:28 am

Thanks

Reply
Website Design in Amarillo May 12, 2020 - 3:29 am

For search engines to recommend your business in top search results, it needs to be relevant, trustworthy, and demonstrate authority in your industry. It’s no longer about doing one thing right; it’s about doing everything right and truly owning the strategy, execution, testing, analysis, and course corrections needed to keep your website moving in the right direction-up.

Reply
Infidigit May 18, 2020 - 7:23 am

Thank You, for sharing wonderful insight.

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Amit Rajput June 3, 2020 - 9:42 am

Amazing article!!! There always has been a discussion about what to choose.If it is the search engine optimization services or the fast results giver PPC. Good read has covered various benefits in accordance to SEO.

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Infidigit June 3, 2020 - 11:02 am

Thanks, Amit. Check out our latest blogs for more updates.

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Claire P June 10, 2020 - 5:34 pm

Hi Deepthi. The benefits of SEO outlined here just go to show how nowadays every business needs to invest in Search Engine Optimisation, whether they do it themselves or outsource it. The use of the right SEO strategies is absolutely crucial for businesses that rely on maximizing organic traffic. If you’re not doing it properly, you risk losing money every day.

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Infidigit June 15, 2020 - 7:59 am

Thanks, Claire for sharing your valuable feedback.

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ujwal pandit June 16, 2020 - 7:39 am

I personally like your article and thumbs up to you for sharing such a defined knowledge. this guide helped me to learn SEO benefits. Thank you.

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pooja sharma June 26, 2020 - 6:03 am

Awesome Article Thanks For Sharing It with us.

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Adam Smith July 1, 2020 - 7:50 am

In Search Engine Optimization On-Page SEO defines the optimization process on the webpage rather than outside the webpages or site. It includes link building, URLs, image optimization, and other On-Page issues related to improving the website ranking in Search Engines like Google.

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Infidigit July 8, 2020 - 6:42 am

Thank you for sharing wonderful insight. Subscribe us for more latest updates.

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Rupinder July 8, 2020 - 5:58 am

Your blog is very nice… I got more information from your blog page… Thanks for sharing this great information.

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Infidigit July 8, 2020 - 6:09 am

Thanks. Subscribe us for more updates.

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marketing services July 12, 2020 - 8:34 am

Modern, effective SEO should be rooted in the company’s goals and strategies, and swivels on the psychology of individuals in the target market and segment. SEO gets your business found, noticed, and loved.

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Infidigit July 16, 2020 - 7:52 am

Thanks

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justin July 13, 2020 - 7:28 am

Thanks for sharing. I`m glad to read this. Thank you.

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Infidigit July 16, 2020 - 7:36 am

Thanks. Read our latest posts for more updates.

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Sarah July 13, 2020 - 5:51 pm

SEO is beneficial for your business and provides all the relevant information to your audience. With SEO your website drives more traffic, engage the audience, get online visibility, and generate leads for your business. SEO is a long term marketing strategy that your business continues to get profit from it.

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Infidigit July 16, 2020 - 7:20 am

Thanks. Check out our latest posts for more updates.

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PX Media July 29, 2020 - 10:18 am

Thanks for writing such a detailed guide on SEO. This is a great post for new SEO learners.

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Infidigit August 13, 2020 - 6:35 am

Thanks. Read our latest posts for more updates.

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Sara August 5, 2020 - 5:53 am

Actually there are uncountable benefits of SEO. And SEO is the one and only option for the best ROI. SEO is not that much costly as compared to other marketing strategies. So anyone can hire the SEO Firm or individuals for their business. Trust me, through SEO you’ll earn handsome money in just a short period of time,

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SEO Services August 5, 2020 - 11:37 am

I think this is a really great article, it was amazing.

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Infidigit August 13, 2020 - 5:50 am

Thanks. Read our latest posts for more updates.

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Thomas Clarence August 12, 2020 - 9:13 pm

It was really interesting when you explained that SEO can help to bring a higher quality of traffic to your website. It seems like better traffic would mean that you are probably going to get more sales on a website than usual. It seems like you want to bring people to your website that actually want to buy something rather than just browse the web.

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Infidigit August 13, 2020 - 5:27 am

Thanks, Thomas. You are absolutely right. SEO is a process to outrank your competitors & get listed in the top organic search results. This results in higher website traffic & more leads.

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