The owners of businesses or blogs/websites these days are obsessed with search engine optimization or SEO. You too may have considered jumping onto the search marketing bandwagon by hiring a team of professionals or getting an SEO company on board at some point in time. But do you know what exactly SEO can do for you? We lay it out straight in this in-depth post about the various benefits of SEO.
What is SEO?
Search engine optimization (SEO) is the process of getting organic traffic to your website and improving your ranking on the search engine results page.
It requires the creation of high-quality content, monitoring the technical health of your website and earning backlinks from other websites to your site, maintaining your website’s local search presence, and more.
Why SEO is Important
SEO is as much about search engines as it is about the people using the search engine. It is all about increasing visibility and making it easier for your customers to find your business when they are searching for products and services you offer. The reason why SEO is important is that your ranking is invariably connected with your visibility.
To increase visibility, you have to focus on what your target customers are looking for online, the solutions they are seeking, and the content and keywords they are using. To stand out from the competition and improve conversions, you need to prioritize the search engine optimization of your website.
15 Benefits of SEO for Your Business or Website
Although SEO takes time and effort, it is a gift that keeps on giving. Here are a few of the biggest SEO benefits:
SEO gives 24/7 Promotion
Search engine optimization does not depend on office working hours. Unlike paid advertising, organic, unique, and optimized content does not disappear just because you had a budget cut. As a result, your business can continue to reap the advantages of SEO 24/7, catering to your customers’ requirements even in your absence.
SEO will help promote your brand, build awareness, bring in quality traffic, enhance user experience, convert leads into loyal customers, and help you consistently rank high for organic keywords. It will also provide your business with the right kind of visibility and promotion it deserves.
SEO Gains More Clicks than PPC
The click-through rate of SEO is much higher than that of PPC campaigns. Besides, the cost per acquisition is also much less when using SEO than in PPC.
PPC ads might appear above the organic search results, but the clicks on the organic results are much higher. The reason for this could range from people’s trust in Google and distrust of sponsored links. They know which links are paid for and choose to trust the search engine to provide the best results. SEO is undoubtedly the better choice for conversions, long-term traffic, and ROI than PPC.
SEO Improves Your Site’s User Experience
Understanding what prospective users/customers are looking for is crucial. And this is not a one-time exercise as users’ behavior and expectations may change with time. If they do not find what they want on your site or are struggling to find it, they may leave your site sooner than desired and not come back again. Even Google keeps reinventing the way it finds and populates search information on its SERPs and has now become an answers site after understanding what its users want from it (the need to actually visit a site is fast-waning as you can find all the information you need on a SERP itself).
Google is constantly monitoring user behavior, including the time spent on a page or site, the bounce rate, etc. to decide if they had a good experience while visiting a site. This is one of the most important Google ranking factors in SEO and cannot be ignored. Even if you place in the top search results for a brief period but fail to wow the users who make their way onto your site, your search rankings are bound to suffer with time.
SEO Helps you Generate Quality Leads
When compared to any other marketing strategy your business might implement, one of the significant SEO benefits includes generating high-quality leads and improving conversion. In addition, a planned and customized SEO strategy will increase your leads, customer base, generate higher revenue and sales, build brand awareness and help you connect with your target audience.
By optimizing your home page and product content with high-ranking keywords, creating an active social media presence, and building authority, you can generate and convert the leads into sales.
SEO Increases Brand Visibility
The more relevant SERPs you show up at the top of, the more eyeballs you stand to grab, thus raising more awareness about your brand and your product or service offering. SEO helps you create sustained online buzz surrounding your brand, which in turn helps promote brand recall. With SEO, you can craft a definitive, standout brand voice that will help you connect with the user demographic you have in mind.
SEO Focuses Entire Marketing Funnel
SEO is neither a one-step process nor a one-off strategy. One significant benefit of SEO strategy is that it focuses on building content marketing strategies to complement every marketing stage. Understanding customers’ shopping journey is essential in defining an SEO strategy.
A robust SEO strategy will have customized content targeting each step of the funnel to provide awareness, evaluation, and conversion. Executing content strategies specifically for the top-of-the-funnel or the middle can also go a long way in establishing credibility and loyalty, leading to better lead generation and conversion.
SEO Builds Brand Credibility and Trust
Being featured among the top search results on Google means that the search engine considers you as a relevant, useful and genuine source of information/content and prefers you to other sites that are in the running. SEO helps establish the authority of your site through various practices like getting backlinks from other reputable sites in your field, optimizing on-page content, identifying crawl errors and broken links, improving your site’s user experience, etc.
While leading a Google user to your site is one thing, getting them to stay or keep coming back is quite another. SEO helps in achieving all of these goals while also working wonders for your brand’s credibility and reliability. But as is the case with most good things, this cannot happen overnight and will need continued effort from you.
SEO Amplifies PPC Success
When you invest in developing a sound SEO and PPC strategy, you get a cohesive campaign with significant chances of succeeding at the ranking war. PPC are paid advertisements and they appear right next to relevant searches thrown up by organic searches.
A PPC campaign might provide you with immediate results, but it can become expensive to keep up in the long run. However, online retailers can harvest successful keywords in the PPC campaigns and optimize their pages organically. If your website ranks high for paid and organic searches, it means you have better visibility and credibility among your customers.
SEO is the Largest Source of Site Traffic
SEO is one of the best ways to engage in inbound marketing. When users search for something that is related to your niche, domain, or industry, they know what they want and are actively seeking information/leads. SEO helps target a specific demographic and bring in quality traffic to your site while not being intrusive or annoying like TV ads or telemarketing, for instance. SEO is very customer-centric and can help you target a specific section of people online.
Google is the world’s most popular search engine, handling approximately 63,000 searches per second every day! This means that anyone with a desktop or smartphone and an internet connection visits the site to find answers to their search queries at least once each day.
The no. 1 organic search result on a Google SERP receives 32% of clicks while the top three organic search results get 75% of all traffic. With SEO, you can reach out to those who are looking for what you offer in an efficient manner. Various reliable studies have found that it is responsible for bringing in 53% of site traffic, making it one of the top benefits of SEO.
SEO Provides You Great Insights
SEO comes with great insights into your customers, including the times of the year, month, or day they are most active, the regions from which the most traffic originates, the language they use while searching online for information, etc. While you can use the Google Keyword Planner to know the keywords that are most relevant to your business or niche, Google Analytics will tell you a lot about user browsing behavior, their interests, etc. This will not only help you plan your SEO strategy but also course-correct in case you see new trends in user behavior.
SEO Does Not Involve Paid Ads
Low overall costs are one of the biggest benefits of search engine optimization. While most digital marketing professionals bank heavily on or strongly recommend one form of online marketing over another, we believe that a good combination of both paid and non-paid marketing methods is the key to success. While paid marketing accounts for around 15% of a website’s traffic, it may not always be the best course of action for smaller businesses that are just starting off and have budget constraints that make it difficult for it to take on the high per-ad costs. On the contrary, SEO needs only a one-time investment in human resources and can produce long-term results.
SEO Helps You to Attract Local Customers
Local search focuses on geo-specific searches and local business listings. It is very important for small and medium-sized businesses to have their site optimized for the location they operate in. Having a properly optimized Google My Business profile and knowledge graph panel, tailor-making your site content to answer local search queries, having more favorable local users’ reviews on Google, etc. can help you attract local customers. And if you play your local SEO cards right, you can target people in a specific pin code, city, or even state.
SEO Helps in High ROI and Conversions
SEO accounts for a large chunk of a site’s traffic, which means that there can be more conversions. Whether you want to get your site visitors to make a purchase, subscribe to your newsletter, or share your content on their social media handle, SEO paves the way for it all. SEO is highly quantifiable – Google Analytics can give you unparalleled insight into every small action that you take and tell you what is working and what is not. As SEO is cheaper than other digital marketing methods and attracts the most site footfall, its return on investment is considerable too.
SEO is a Long Term Strategy
This is one of the most important advantages of SEO – it can start showing results anywhere between six to 12 months from the date of implementation and hold good for years to come. And that right there is one of the top reasons you must invest in either a good in-house SEO team or look at outsourcing the work.
Keeping up With Google’s Search Algorithm Updates
Google releases hundreds of changes or updates to its search algorithm every single year to stay ahead of fraudulent or black-hat SEO techniques that have been designed to take advantage of it and gain better search rankings. This means that you must be up to date with all the latest developments in the field of SEO in order to hold on to your search rankings or continue to climb upward in SERPs. Most SEO professionals know exactly how any Google search algorithm updates can affect your site and can help you retain your advantage in organic search.
SEO vs PPC
There are major differences between SEO vs PPC. SEO focuses on generating organic results. PPC or Pay Per Click ads appear at the top of the organic results, or under them. The traffic from organic via SEO is free, whereas traffic from paid results are ranked by how much the advertisers are willing to bid for each click from a search result.
You may have the most amazing product or service offering, but it is of no use if people do not know about or discover you online. While you can always start working on your site’s SEO by following a few basic site hygiene measures, it may be a good idea to get professional help, especially if your business is expanding quickly. However, it is always good to stay in the know and be able to interpret SEO growth reports and gauge if your search marketing team or SEO company is doing a good job. And this is where following our blog on everything search marketing will come in useful!
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