Google on Guest Posting: All Links should be no follow; paid or not

Google on Guest Posting: All Links should be no follow; paid or not

In 2017, Google’s John Mueller said all the articles on the guest list, no matter how much you contribute, all connections would be nofollow.

He added that such links should be nofollow even though they are not paid; such links can potentially pass signals. 

Google’s Senior Webmaster Trends Analyst John Mueller responded to a tweet that asked about guest posting guidelines and money involved in that.

Mark Preston, an SEO trainer and the speaker asked John Mueller

@JohnMu Since your recent tweet with SEMrush, it would be good to get total clarity, as there now seems to be a lot of confusion around.

We all know, ‘paying’ for a guest post is against the guidelines BUT what about guest posting in general, where no money changes hands?

John Muller responded with

“The part that’s problematic is the links — if you’re providing the content/the links, then those links shouldn’t be passing signals & should have the rel-sponsored / rel-nofollow attached. It’s fine to see it as a way of reaching a broader audience.”

Here is the tweet

John Mueller's Tweet

Google tries to advise users not to guest post for links and we know how out of control it had become several years ago. In 2012, Google said that occasionally, not at other times, guest blogging is good. 

Popular Searches

SEO Company in India  |  Best SEO Company in Bangalore  |  Best SEO Company in Delhi  |  SEO Company in Mumbai  |  SEO Agency in India  |  SEO Consultants in Mumbai  |  Digital Marketing Services in India  |  SEO Services in India  |  Ecommerce SEO Services  |  Website Audit Services  |  Google Penalty Recovery Services  |  Local SEO Services in India  |  PPC Services in India  |  ASO Services in India  |  Conversion Rate Optimization Services in India  |  Link Building India  |  Content Marketing Services  |  Rankbrain Update  |  On Page  |  Types of Digital Marketing

Google Search Console Removes Average Position or is it another glitch?

Sagar Waykar · Apr 28, 2022 · 2 min read

The 21 Best Link Building Tools In 2022

Ankit Thakkar · Apr 26, 2022 · 5 min read

Google Tests New Featured Snippets

Priyanka Kodange · Apr 22, 2022 · 2 min read

You can now migrate your Universal Analytics goals to Google Analytics 4

Kaushal Thakkar · Apr 19, 2022 · 1 min read

Mobile Optimization: 12 Best Practices to Optimize Website for Mobile

Ankit Thakkar · Apr 19, 2022 · 6 min read

Google Search Console Removes Average Position or is it another glitch?

10 min read

The 21 Best Link Building Tools In 2022

10 min read

Google Tests New Featured Snippets

10 min read

You can now migrate your Universal Analytics goals to Google Analytics 4

10 min read

Mobile Optimization: 12 Best Practices to Optimize Website for Mobile

10 min read

People also read