SEO Training Company Backlinko has been acquired by Semrush
Semrush an industry leader that specializes in SEO tools has acquired the Search Engine Optimisation training platform Backlinko. This move is expected to bolster the creation and curation of high-quality content for Semrush Academy. The Semrush academy provides free Digital marketing courses and exams and already has a number of quality courses by renowned industry experts in the field of Digital Marketing. The amount for which Backlinko was acquired has not been disclosed by SaaS platform giants Semrush.
Andrew Warden, who is the Chief Marketing Officer of Semrush, had some very kind words to say about Brian Dean and the quality of Backlinko’s content.
“Brian Dean is considered one of the top digital marketing professionals, and we are thrilled to bring him and his team into the Semrush family. Together with our own Semrush Academy, we now offer one of the most robust digital marketing and SEO training resources on the web,” said Andrew Warden.
Semrush is aiming to provide high-quality content and courses to help Digital Marketers upskill and believes that this partnership with Brian Dean will help their cause.
“Digital Marketing expertise continues to be in strong demand for virtually every business, and we know our customers are constantly seeking high quality education to upskill. We are a company for marketers, by marketers and we want to help those in our community be the best digital marketers they can be.” wrote Semrush.
Brian Dean, the founder of Backlinko was delighted to be joining hands with Semrush to offer his expertise and curated content to millions of Digital Marketers.
“We are thrilled to be joining Semrush. Digital marketing and SEO is more relevant and crucial to business success than ever before. Semrush is one of the first places digital marketers turn to when starting their marketing journey, so our joint efforts and combined learning library presents millions of marketers with the opportunity to learn from the best in the industry.” said Brian Dean.
Brain Dean was emotional when announcing the news of the acquisition by Semrush on Twitter.
“Needless to say, I’m thrilled! Semrush is the perfect company to take Backlinko to the next level. I’d received my fair share of acquisition offers in the past. But I always turned them down.
Backlinko was my baby. So I was super reluctant to sell it. But I took the call anyway. I’m sure glad I did!”
He also provided the backstory of how Backlinko was acquired by Semrush. He explained how he got an email from Max Roslyakov, the SVP of marketing at Semrush praising the quality resources for content marketing that Backlinko provides. Brian Dean was thrilled by the idea and vision and worked out a deal with Semrush.
“Semrush is focusing on building up their marketing education. And I have a huge library of SEO and content marketing material. With Semrush’s massive resources and expertise, we can get that content in front of more people… Within a few days, we had the outline of a deal jotted down. And last week, the deal closed.” tweeted Brian Dean.
Semrush is software that is widely popular in the Digital Marketing industry. SEMrush can help you detect new trends in your industry. It analyzes your on-page SEO and makes recommendations for how to improve your pages. This gives you a better understanding of your website and allows you to optimize it for SEO and lead generation.
Semrush can also help you find relevant keywords for your campaign. You’ll learn which keywords your competitors use and how well they rank in search engines. It provides a wealth of information on how you stack up against your competitors.
Semrush is a fantastic tool for those that need help with digital marketing. Even if you have limited expertise or skills, SEMrush makes SEO simple to understand and use.
Backlinko is an SEO training company that offers useful resources and strategies to get higher traffic and better SEO rankings. Backlinko covers a wide range of topics including Content Marketing, On-page SEO and Off-page SEO.