SEO & Digital Marketing Weekly Round-up News | 23rd to 29th May 2022

We are back with another edition of Infidigit’s weekly roundup news series. My name is Chirag, and I will be taking you through some of the Digital Marketing updates from last week.

Let’s start with today’s episode,

  • Google Launching May 2022 Broad Core Algorithm Update

Google has released a broad core algorithm update on May 25, 2022. It will take roughly two weeks for a complete rollout. Don’t be alarmed if you observe fluctuations in data.

  • Google Ads CPC Bug Inflates Click Prices By 300%+

There was a bug where CPC amounts were incorrectly increased in certain non-US campaigns. However, later on, the same day, this issue was fixed.

  • Google Analytics 4 Doesn’t Support Google AMP Yet

According to Krista Seiden, the Google Analytics guru, GA4 does not currently support with AMP pages.

There are many websites that heavily rely on AMP, and not having access to such a feature is a big miss.

  • DuckDuckGo’s Search Deal Prevents Browser From Blocking Microsoft Trackers

It was discovered that DuckDuckGo’s mobile browser transfers data to Microsoft-owned properties when visiting certain websites.

This is a serious privacy threat for website owners.

  • Google Ads Adds New Audience Targeting & Reporting Features

Earlier this week, Google Ads emailed some advertisers about three new audience targeting and reporting features such as

  1. You can now reusing audiences across campaign types in Google Ads.
  2. A new simplified view of your audience reporting is live, making reporting even easier. 
  3. Audience type name changes are live in your Google Ads audience reports and console.
  • New Google News Trial Being Tested

Google is Testing a new Grid Layout For Ads for both desktop and mobile. The news portal looks more news like and is a bit refreshing.

We have added links for the all the news updates in the description box

So, these were a few important updates from last week. If you think this information was useful please subscribe to our channel and follow infidigit on social media so you never miss out on the latest scoop. For more updates from the world of SEO and Digital Marketing, subscribe to Infidigit’s YouTube channel and follow us on LinkedIn, Twitter, Instagram, and Facebook.

See you next week!

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SEO & Digital Marketing Weekly Round-up News | 23rd to 29th May 2022