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What is B2C SEO?
B2C SEO is basically an array of strategies that businesses can utilize to gain visibility on SERPs, and reach the maximum number of ideal customers.
B2C SEO involves both onsite and offsite content, as you are trying to reach ideal customers from multiple avenues. Various tactics like inbound links, outbound links, external links, ads, press releases, guest posts, and much more are used in SEO for B2C businesses online.
Why SEO Works for B2C Companies
Since B2C companies are targeting individual customers, it is imperative that the information conveyed to them is organic and relevant. With good SEO, B2C businesses are able to reach a much larger audience by ranking higher on SERPs, as well as making their content accessible to a much larger customer base. This, in turn, increases the chances of generating leads and finding ideal customers who can convert.
1. Create Customized Landing Pages
Determine the ideal customers for your business and break them down into subsets. Defining what type of buyers you want to appeal to is critical to do this. For instance, if you are trying to sell pregnancy pillows, your ideal customers are not just women, but married women.
Once done with specifically segregating the subsets of your buyers, create personalized landing pages. The page should have copies that appeal to the specific subset you are targeting. This will make the pages feel personalized, and will improve the chances of conversion.
2. Email Marketing
Emails are one of the most effective forms of marketing. Collect email addresses of your existing customers, and also encourage all the visitors on your website to sign up for updates or newsletters. This will personalize the experience for them, and keep them up to date with all the activities you are doing.
You can even use emails to send coupons, offers, and email marketing campaigns which can bring in even more business.
3. Mobile-Friendly Website Design
Over 79% of consumers use smartphones to make a purchase online. This means that your website needs to be properly optimized to be used on mobile devices. Ensure that you have a mobile-friendly website design that can accommodate for different screen sizes and fit in appealing content.
Social media platforms have become the most rewarding avenues to reach untapped audiences and engage with the existing base of customers for B2C businesses. Create profiles for your business on social media channels and encourage your existing customers to follow the profile. You can share interesting information about upcoming sales, engaging content to promote your products, and much more.
Social media marketing also includes paid advertising, which is another effective way to reach more customers if done right. Social media channels like Facebook and Twitter provide an array of advanced targeting tools, which can be leveraged to reach your target audience more efficiently.
5. Offer your Expertise
It is always a great idea to share your expertise in your domain online to establish authority and increase trust within your customers. This can involve providing expert quotes or articles or even interviews to media publications or bloggers with a high following.
Good quality content is always welcomed and can be leveraged to showcase your expertise which can generate and boost brand awareness. It can even improve your website’s domain authority for search engine algorithms which can help you rank high on SERPs.
Conduct a comprehensive keyword research around your products or services to find the most relevant ones. Use these keywords in product-related content. Remember, you do not have to rely on others publishing content about your products to promote your business. Just go out and do it yourself.
For instance, if you sell mixer drinks, you can post content related to recipes of cocktails, juices, tips to use your drinks for various occasions, and much more. This simple act will help your users in getting informed about your products and how to use them.
Many platforms like Pinterest, Facebook, Instagram, and Twitter can prove to be highly valuable for B2C business to gain some attraction. For instance, a platform like Pinterest can reserve your products’ interest for users, as they can save the posts for later revisiting, or even pin it on their boards!
These platforms are highly visual, and require the media you put on them to be as attractive, aesthetic, and engaging as possible to generate good results. Good images of your products presented in a unique or stylistic way is the best approach to capture the attention of users.
If the users find the product images attractive and helpful in gaining insights about the product, they can even share it with their connections. Leveraging the visual appeal of your products is always a good way to reach many more consumers, especially if shared across multiple platforms.
Remember that users browse your products online by themselves without the assistance of a salesperson. This means that providing them assistance in the form of suggestions can be of great value. Suggest products related to the users search history to keep them engaged.
9. Manage Reviews
Reviews play a crucial role in determining whether a customer converts or not. They are a key component of any eCommerce marketing strategy. Most consumers read the reviews of the products they want to buy before making their decision. Even negative reviews can be made useful with empathetic and proper responses to convert an angry/unsatisfied customer into a satisfied customer.
10. Play with Website Elements
There are many different types of customer personas out there, making it very difficult for B2C businesses to fix website elements. Testing new elements on your website is the only way to find what is clicking with your ideal customers and what is not. It can help you in finding gaps, discovering things that can be optimized to improve customer journey, and much more. Don’t be afraid to play around with website elements to test what works best for your website and customers.
Director - Marketing, CSR & Learning at Dun & Bradstreet
“The efforts of our partner, Infidigit, on SEO have made turned our website into lean, mean ROI-generator. It has now become a pure evidence of how a coherent SEO strategy and creation of relevant content can work wonders for a brand in the digital space.”
+156% Organic Sessions +188% Organic Revenue +186% Organic Clicks
+156% Organic Sessions
+188% Organic Revenue
+186% Organic Clicks
FEATURED SUCCESS STORIES
Product Lead: Growth at Superbalist
“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday” related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative. “
+415% Organic Sessions +236% Organic Revenue +240% Return on Investment
+415% Organic Sessions
+236% Organic Revenue
+240% Return on Investment
AVP Marketing & Growth at Spinny
“Since SEO was an unexplored area for us till Jan 2021, we trusted Infidigit’s SEO team to fulfil our requirements and formulate an action plan. Within 11 months, we observed an improvement in non-brand clicks by 169% and organic users by 131% with more than 800 keywords ranking in the top 10 positions. As a result, our overall organic numbers improved. With that said, we hope to achieve similar milestones in the future.”
+169% Non-Brand Clicks +111% Organic New Users 800+ Keyword rank in top 8 pos
+169% Non-Brand Clicks
+111% Organic New Users
800+ Keyword rank in top 8 pos