Kaushal Thakkar

Kaushal has developed award-winning search strategies for various organisations, ranging from large e-commerce websites to small and medium-sized businesses for over 17 years. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums (including various Google events), a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce.

Google will rank pages even if they have spammy links

Google will rank your page if the Good SEO outweighs the bad SEO In a rather interesting conversation in Google SEO Office Hours, Google’s Search Advocate John Mueller shared his views regarding backlinks. Backlinks can be of various types such as paid links, links submitted by your competitors on spammy websites, natural links, sponsored or …

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Crawling issues for Shopify websites have been fixed by Google

Google has fixed a crawling issue that was potentially affecting crawl rates for Shopify websites Users have been complaining about their Shopify websites’ crawl frequency being significantly lower than normal over the last few days. The crawl rate, according to some, had dropped. Some users complained that their new pages were not indexed for a …

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Google launches URL Inspection API

Google launches URL Inspection API

Google Search Console URL Inspection API has been released This is great news for users who want to regularly inspect URLs in bulk and automate page debugging. Google believes that the Google Search Console URL Inspection API will help developers in quickly debugging and optimizing websites efficiently. “Today we’re launching the new Google Search Console …

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Negative posts will be displayed lower in Instagram Feed and Stories

Negative posts will be displayed lower in Instagram Feed and Stories

Instagram will give less importance to content that may involve bullying or promote violence Instagram has taken significant measures to reduce the promotion of toxic content on the platform’s Feed and Stories. The new update will give less importance to “Potentially Harmful Content”. “In addition to removing content that goes against our Community Guidelines, we’re …

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SEO News

Here’s how to handle duplicate content if you have different websites for different locations

Google offers advice to website owners that have different websites for different locations In a recent English Google SEO office-hours session on YouTube, a user asked a question regarding duplicate content issues. He explained that the pages are not indexed since the same content was duplicated on different versions of websites for different locations. Here’s …

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Can you control the image snippets shown for a Google Search result?

Can you control the image snippets shown for a Google Search Result?

Google answers questions regarding images that appear for a Google search result and whether we have any control over them. Images shown in Organic Search results The Google Search Engine Results Page (SERP) has seen numerous alterations and enhancements throughout the years. One of these additions is Google showing images for organic results in Google …

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indexifembedded tag

Google introduces a new tag to help you get your content indexed

Google has introduced a new indexifembedded robots tag to allow you greater control over how your content is indexed The new tag will allow you to notify Google if you want the content inside your iframes to be indexed. The “indexifembedded” tag can also be used if you want a certain part of the content …

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Top Digital Marketing Trends in 2022 You Should Know About

Digital marketing is a domain that is always undergoing evolutions based on industry trends. Digital marketing trends are very fluid and keep evolving with time, with new ones coming up and establishing themselves every year. 2022 is looking to bring in some dramatic trends in digital marketing based on how the world has shifted itself …

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Ahrefs launches new SEO plugin for WordPress

Ahrefs has launched an SEO plugin for the WordPress platform WordPress users can download the new plugin on the WordPress Plugin store. Content audits and backlink monitoring are among the features of the Ahrefs plugin. In the WordPress “Posts” area, the plugin will also show the organic traffic and backlinks to your posts. Here’s the …

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Semrush acquires Brian Dean's Backlinko

Semrush acquires Brian Dean’s Backlinko

SEO Training Company Backlinko has been acquired by Semrush Semrush an industry leader that specializes in SEO tools has acquired the Search Engine Optimisation training platform Backlinko. This move is expected to bolster the creation and curation of high-quality content for Semrush Academy. The Semrush academy provides free Digital marketing courses and exams and already …

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Desktop Section for Page Experience Report

Page Experience Report for Desktop is now available in Google Search Console

Google has added a new Desktop section in the Page Experience report in Google Search Console A new desktop section has been added in the Page Experience report that will show the Page Experience performance of your pages on the desktop. The Page Experience report now has two sections for “Desktop” and “Mobile” making it …

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Google says not all FAQs need to be present in the FAQ schema

Google says not all FAQs need to be present in the FAQ schema

 [bctt tweet=” According to Google, you don’t have to include all of the FAQs on the page in the FAQ schema markup.“] In a recent English Google SEO office-hours session held on January 14, 2022, Google’s John Mueller answered a question regarding FAQ Schema Markup. According to Google, not all FAQ questions and answers on …

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