Kaushal Thakkar

Kaushal has developed award-winning search strategies for various organisations, ranging from large e-commerce websites to small and medium-sized businesses for over 17 years. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums (including various Google events), a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce.

Using Hreflang tags won't boost your SEO rankings says Google

Using Hreflang tags won’t boost your SEO rankings says Google

Hreflang tags don’t co-relate to an increase in SEO rankings Google’s Search Advocate John Mueller answered a question regarding the impact of hreflang tags on search rankings. Twitter user Yung Deficio asked the following question: “Is there any chance someone would see a rank increase after implementing hreflang? Is there any “trust” transferred with the …

Using Hreflang tags won’t boost your SEO rankings says Google Read More »

google-on-importance-of-internal-linking

This is why Internal Linking is important for SEO

Google highlights the importance of internal linking in SEO In a recent English Google SEO office-hours session, Google’s John Mueller discusses the benefits of having a proper internal linking structure for your website. Internal Linking indicates to Google which of your pages are important Internal linking is one of the most significant aspects of SEO, …

This is why Internal Linking is important for SEO Read More »

john-mueller-on-web-stories

Doing SEO for Web Stories is tricky says John Mueller

Google’s John Mueller sheds some light on Web Stories Google Web Stories are a type of visual content (stories) that combines video, audio, graphics, animation, and text to create an interactive viewing experience. People can see Google Web Stories in a Google search, in Google pictures, or through the Google Discover app, in addition to …

Doing SEO for Web Stories is tricky says John Mueller Read More »

john-mueller-explains-crawling

Here’s how Googlebot crawls your website: Explained by Google

Google explains how website crawling works in SEO In a new YouTube video, John Mueller, Google’s Search Advocate, explains the process of website crawling. The video is from the English Google SEO office hours which aired live on February 18, 2022.  In a broader sense, there are two main aspects that influence crawling: 1. Crawl …

Here’s how Googlebot crawls your website: Explained by Google Read More »

google-explains-referring-page

Google clears doubts regarding Referring Page in URL Inspection Tool

Google explains how to use the Referring Page metric in the URL Inspection Tool in Google Search Console In a recent English Google SEO office-hours session, Google’s John Mueller answered a question related to “Referring Page” in the URL inspection tool.  Here’s the question: “When using URL Inspection in Search Console on established, highly visible …

Google clears doubts regarding Referring Page in URL Inspection Tool Read More »

John Mueller explains affect of server location on SEO

Google explains whether website hosting location affects SEO

Does the location of your server matter for SEO? Google explains whether the geographic location of a web server affects SEO in a new video from AskGooglebot series on YouTube, published on February 23, 2022. Google’s John Mueller, the Search Advocate at Google, addressed the following question: “Does migrating a website’s hosting location to another …

Google explains whether website hosting location affects SEO Read More »

google-on-same-content-pdf-html-page

Content in PDF can be similar to HTML page content says Google

Same content on the HTML page and PDF won’t cause duplicate content issues for your website In a recent Google SEO hours session held on February 18, 2022, Google’s John Mueller shared key insights on PDF content. Corina Burri, an attendee of the session, asked John Mueller whether having the same content on the page …

Content in PDF can be similar to HTML page content says Google Read More »

google-ssl-certificate-for-seo-news

Google says the type of SSL certificate does not affect SEO

Free or paid SSL does not influence SEO rankings Google’s John Mueller answers a question related to SSL in a recent English Google SEO office-hours session held on February 18, 2022. Vahid Parsa, an attendee of the session, asked the following question: “Do you think the type of SSL is also important for SEO? Is …

Google says the type of SSL certificate does not affect SEO Read More »

affect-of-css-on-seo

Changes in CSS can affect your SEO rankings

CSS changes you make on the page can make or break your SEO It may appear that changing a website’s CSS is no big deal and has little bearing on SEO. However, the CSS changes you make have a significant impact on whether your SEO rankings go up or down. Here’s a tweet from John …

Changes in CSS can affect your SEO rankings Read More »

Google introduces new Data Studio Template for Web Stories

Web Stories Data Studio Dashboard provides easy access to performance data In a recent blog on Google for Creators, Google provided some useful ways to track the performance metrics of web stories. It explained how Google Analytics can be used to gauge the performance of web stories. Also, a Google Data Studio template was shared …

Google introduces new Data Studio Template for Web Stories Read More »

google-on-hashtags-in-urls

Does Google crawl URLs with Hashtags?

John Mueller answers how URLs with hashtags are treated by Google A Twitter user recently asked John Mueller, Google’s Search Advocate, whether Google can read URLs with # (hashtags). He provided an example of hashtags used to point to different parts of the page.  Here’s the question: “Hey @JohnMu does google sees a # in …

Does Google crawl URLs with Hashtags? Read More »

LinkedIn Sales Navigator gets some pretty neat updates

LinkedIn adds more features and enhancements to the Sales Navigator tool Professionals have been using the Sales Navigator tool to communicate with contacts and accounts on the LinkedIn platform. The new features added to the tool are targeted at improving the tool’s effectiveness in finding and engaging with potential leads. A new search experience and …

LinkedIn Sales Navigator gets some pretty neat updates Read More »

Scroll to Top