Google is hosting the Search Central Virtual Unconference on April 27, 2022

Kaushal Thakkar is the Founder and MD of Infidigit. He has developed award-winning search strategies for various organizations, ranging from large enterprise and e-commerce websites to small and medium-sized businesses. Before Infidigit, he was leading digital marketing, product, and eCommerce initiatives at Myntra (a Walmart Company), Times Group, ICICI Group, Tata Group. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums and a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce. In X @

Google is hosting the Search Central Virtual Unconference on April 27, 2022

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    This is the third edition of the Search Central Virtual Unconference event

    The event will take place on 27 April, 2022. It is a three-hour session that will start at 20:30 IST and will end at 23:30 IST. 

    What is the Search Central Virtual Unconference event? 

    It is a virtual event where you can collaborate with digital marketers, site owners, SEO professionals, developers, and Google’s Product teams. Google believes that the event helps them to deliver more value to their Search Community. The event takes place on Google Meet which includes the participants, the Emcee, and the session facilitators.

    “Because we want you to actively participate in the event, this is not a typical Search Central Conference or online conference. This event isn’t just for you – it’s your event. In particular, the word “unconference” means that you get to choose which sessions you want to attend and actively participate in. You will shape the event by taking part in discussions, feedback sessions, and similar formats that need your input”, says Google.

    What is the agenda of the event?

    The Search Central Virtual Unconference event has a rather simple and straightforward agenda:

    20:30 – 20:45 IST: Introduction (Google will explain how the event works)

    20:45 – 21:30 IST: Discussions 1 (Discussion will take place between the attendees that are in the first discussion group)

    21:30 – 21:45 IST: Conclusions 1 (The facilitators will present the conclusions from Discussion 1)

    22:00 – 22:45 IST: Discussions 2 (Discussion will take place between the attendees that are in the second discussion group)

    ​​22:45 – 23:00 IST: Conclusions 2 ((The facilitators will present the conclusions from Discussion 2)

    23:00 – 23:15 IST: Wrap up (The session will conclude)

    Note: After registration, Google will send you an email notifying you whether you are in the Discussions 1 or Discussions 2 group.

    How to register for the third edition of the Search Central Virtual Unconference event?

    The registration begins on March 30, 2022. Google will provide a registration link through which you will be able to register for the event. We will make sure to update the article as soon as the link is live. The event will have limited spots so you must register as early as possible if you don’t want to miss the boat.

    For more information regarding the event, you can read the article here.

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    Search Central Virtual Unconference

    Google is hosting the Search Central Virtual Unconference on April 27, 2022