Google announces new Digital Marketing Certification Course

Kaushal Thakkar is the Founder and MD of Infidigit. He has developed award-winning search strategies for various organizations, ranging from large enterprise and e-commerce websites to small and medium-sized businesses. Before Infidigit, he was leading digital marketing, product, and eCommerce initiatives at Myntra (a Walmart Company), Times Group, ICICI Group, Tata Group. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums and a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce. In X @

Google announces new Digital Marketing Certification Course

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    Google launches new career certificate in Digital Marketing & Ecommerce

    The certification is available on Coursera and the duration of the course is less than 6 months. The Digital Marketing certificate provided by Google will have 10 hours per week of study and will be led by Google experts. The certificate will cost you around $39 per month.

    Google has decided to offer this course in light of the increasing demand for Digital Marketing professionals.

    “The new program comes as businesses increasingly move operations and sales online, igniting demand for digital marketing and e-commerce talent across industries. In the next decade alone, an estimated 70% of new value created in the global economy will be based on digitally enabled platform business models”, says Google.

    Tools you will learn and have access to

    Users will gain hands-on experience with the following tools as part of the Digital Marketing and Ecommerce certification:

    • Google Ads
    • Google Analytics
    • Canva
    • Constant Contact
    • Hootsuite
    • HubSpot
    • Mailchimp
    • Shopify
    • Twitter

    What skills will you acquire by the end of the course?

    Upon completion of the Digital Marketing and Ecommerce course, you will learn the following:

    • Fundamentals of Ecommerce and Digital Marketing
    • Skills required to get an entry-level job in Digital Marketing
    • Ability to measure your marketing efforts through analytics and present insights
    • Learning how to leverage digital marketing channels like email and search to attract and engage customers
    • Creating e-commerce stores, analyzing online performance, and increasing consumer loyalty

    “The seven-course certificate is designed to equip learners in less than six months with the in-demand skills for jobs in this growing sector, including digital marketing specialist, e-commerce specialist, and marketing coordinator”, says Google.

    Will you get placements after successful completion of the course?

    Google has stated that those who have earned the certificate will have access to a job portal where they can directly apply for jobs. Some of the employers include big names like Deloitte, Infosys, Wayfair, Crate & Barrel, Verizon, and Google.

    Are Google certificates worth it?

    Google offers Career Certificates to help professionals learn skills that are in high demand. There are a number of different certificates you can opt for which can be found here. Google Career certificates have proved to be instrumental in the career growth of professionals.

    “75% of Google Career Certificate graduates in the United States report seeing a positive impact on their career within six months, including a raise or a new job”, says Google.

    Google has uploaded testimonials of people who have become job-ready with the help of Google Career Certificates. You can find them on their official YouTube channel.

    Some of the key highlights of Google Career Certificates include:

    • No prior experience required
    • You can learn at your own pace
    • Opportunity to stand out to employers
    • Getting prepared and skilled for in-demand jobs

    High demand for Digital Marketing professionals

    One of the most important reasons why you should consider taking this course is the high demand for Digital Marketing professionals in the market. 

    “Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to marketing over the next two years. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000”, says Google.

    You can find more details about the Digital Marketing & Ecommerce course on the following page.

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    Google announces new Digital Marketing Certification Course

    Google announces new Digital Marketing Certification Course