Google Confirms Local Search Algorithm Update for November 2019

According to Google, 46% of all search queries are based on local search intent. This is why it is putting in a lot of effort to ensure that its users are provided with search results that are relevant to their location. 

In November, Google confirmed that it was working on rolling out a local search update to provide better results to user’s queries. This update is based on neural matching; whenever a user inputs a particular query, the concept behind the search is identified and based on that, results are generated.

Danny Sullivan, co-founder of Search Engine Land, has called neural matching a “super-synonym system.”

Local Search Update Confirmation:

The update was announced by Google Search Liaison on Twitter on Dec 2, 2019, at 12:10 PM ET Monday:

 

Local Search 2019 November Update Tweet

 

Google Confirms Nov Local Search Update 2019 Tweet

Neural networking helps Google in identifying the exact needs of the user by understanding the local search intent. They can match local businesses to search queries even when information about the local businesses, such as their name and description, does not match the search keywords completely. 

Local businesses do not require any specific changes to be made with respect to the algorithm update. SEOs must simply follow the basic guidelines that Google has published long ago for ranking local businesses.

Google also mentioned that they have been using neural network-based matching since 2018 to identify user intent. It is somewhat similar to Rankbrain and BERT algorithm updates; only the functioning differs.

Google said that this update was a global release covering all languages worldwide so that the impact can be witnessed not only in the US but in all countries around the globe.

Conclusion:

We do not have any clear evidence regarding the impact of this update on local businesses, although chances are that many companies which weren’t ranking earlier may rank now based on relevance to search query.

In the end, Google’s advice remains the same, the location of the business and how relevant the user’s search query is with respect to the business is the key to good Local SEO.

 

Popular Searches

SEO Company in MumbaiSEO ServicesSEO Audit Services in IndiaWhat is PPCWhat is Off Page SEOExternal Linking | Types of Digital MarketingBlack Hat SEOH1 Tags are Useful But Not CriticalNew Link Attributes |

Google Search Console Removes Average Position or is it another glitch?

Sagar Waykar · Apr 28, 2022 · 2 min read

The 21 Best Link Building Tools In 2022

Ankit Thakkar · Apr 26, 2022 · 5 min read

Google Tests New Featured Snippets

Priyanka Kodange · Apr 22, 2022 · 2 min read

You can now migrate your Universal Analytics goals to Google Analytics 4

Kaushal Thakkar · Apr 19, 2022 · 1 min read

Mobile Optimization: 12 Best Practices to Optimize Website for Mobile

Ankit Thakkar · Apr 19, 2022 · 6 min read

Google Search Console Removes Average Position or is it another glitch?

10 min read

The 21 Best Link Building Tools In 2022

10 min read

Google Tests New Featured Snippets

10 min read

You can now migrate your Universal Analytics goals to Google Analytics 4

10 min read

Mobile Optimization: 12 Best Practices to Optimize Website for Mobile

10 min read

People also read

Scroll to Top

Leave a Comment

Your email address will not be published.

Share this article

Google Confirms Local Search Algorithm Update for November 2019