Google always surprises us with its various algorithmic updates. It has a list of buckets continually updated, few of them are penguin algorithm, hummingbird algorithm, rank brain algorithm, and so on. Let us have a glance at the “Google’s Panda Algorithm Update which was ideally a Big Update!
Panda Algorithm
Panda algorithm was one of the significant Google’s algorithm updates launched on February 23, 2011. The primary purpose of this algorithm was to penalize the websites with low-quality content, duplicate content, thin content, low-quality user-generated content, content mismatching search query, high ad-to-content ratio, and many more.
This algorithm at its initial release was called ‘Farmer’ update. Since it mainly focused on the content area of the website. For eg., any website that steals information and creates identical pieces of content. According to Google, Panda’s algorithm update affected 12% of the English search queries.
Launch of Panda Algorithm
In 2009, Google released the “Caffeine Algorithm Update,” which had the capability to index fresh and updated content expeditiously. However, even a not-so-good content present on the website was indexed and ranked. By the end of 2009, two major firms in the USA’ Demand Media’ & ‘Answers.com’ released 7000 content pieces per day. The company had a straightforward logic behind it which was to create a bunch of niches, make it viral via social media, and earn money through ads.
Whereas, Demand Media, however, turned out to be bright in tricking Google’s ecosystem. It made an indenture with many freelancers to produce low-quality content on the topics mostly driven by Google. Due to Google’s Caffeine algorithm, Demand’s content ranks higher on SERP now.
And With all these headlines, undoubtedly, Google retaliates by launching the Panda algorithm.
A Timeline of Google Panda Update
Things that trigger the phenomenon of Google’s Panda Update
Thin content
A website with thin content usually refers to the low amount of content and week pages with very little or irrelevant presence of content. The website with ‘n’ number of pages containing just 2-3 lines of description usually gets hit by Panda algorithm update, due to the presence of low quality of content. Content with keyword stuffing is not considered very good by Google.
Duplicate Content
Duplicate content is the content that is present at more than one site or pages. this duplication issue with the content can rise on your website as well. Panda searches for unique information. For example: Suppose a website has a large number of pages for real estate and each page has identical content with just the city name swapped. This is considered duplicate as per Google’s Panda Algorithm Update. It is like one buys houses in Mumbai; Delhi; Bangalore and so on,
Low-quality content
Google has specified several times that they appreciate the content with good quality, Hence, every content whether it is generated by a machine or a user should be relevant, to avoid Panda hits. Also, written content must be expressed adequately.
Lack of Trustworthy Content
Websites need to be trustworthy in terms of delivery. For example: Suppose a website mentions a coupon/cash to be given to the user after the games. However once done, the website asks for more formalities, and ultimately, the user doesn’t get any money. This might lead users to disappointment.
Ads on the website
Pages on the website with very little content and more ads i.e. paid to advertise.
Recovery from Panda Algorithm
The website must recover from the update if it is hit by the same. Google penalty recovery services can help users to recover from such updates. Here are some of the pointers which needs to be considered in order to recover from Google panda algorithm update:
- Resolve duplicate issues by providing high-quality, unique content
- Resolve the grammar issues. Make sure your website doesn’t have any errors, typing mistakes, or phrases framed in the wrong manner, as Google’s Panda Algorithm focuses on high-quality content
- Make the content so informative that users could spend more time on the website, which can immensely reduce the bounce rate of the website
- Increasing click-through rates of the website by writing down the proper title & meta description, relevant data, and many more, as this helps in getting clicks from the SERP
- Resolving lousy content on the website by using different titles/headlines, internal link with proper anchors, fixing broken links `
- Using LSI keywords in the content
Marketers or the SEO Experts need to be aware of all the major and minor changes happening in the Google algorithms. Our SEO services help in meeting the guidelines and prohibit the website from getting penalized.
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