When it comes to marketing your products, you’ve probably heard the saying “the more relevant the keyword is to your product, the easier it will be for users to find it.” But what exactly are seed keywords? And how can you use them effectively in your marketing campaigns? Seed keywords are search terms that give searchers a general idea of what they can find on a website and which pages might have information about that topic. If you want people searching for your products or services to land on specific pages so they don’t get frustrated and bounce back out of your site, then seed keywords are an essential part of your strategy. Let’s learn more!
What Are Seed Keywords?
Seed keywords are search terms that you use to help people find related topics and information on your website. You can use these keywords to direct people to specific product listings, to help rank for specific search terms, and to help you find related products to add to your list. Seed keywords are used for two main reasons: to target specific keywords that users might search for, and to target broad keywords that will help you rank for related topics and keywords. You can find a lot of information on the internet about the importance of choosing the right keywords. But in fact, choosing the right keywords is not as important as choosing the right keywords for your product. You should choose keywords that will be relevant to your product and that users are searching for.
Why seed keywords are important in keyword research?
Keywords are at the heart of every purchase decision a person makes. A customer needs to find your product or service and then find the right information or details they need to make a purchase decision. Keywords are the gateway to that information. Keyword phrases are the perfect way to find these customers and direct them to your listing. By looking at the top searches on Google, Bing, and other search engines, you’ll be able to see the general keywords that people are using to find your products and services. From there, you can use those search terms to help you find more specific keywords for your website. Keywords aren’t the only thing to consider when you’re picking the right seed keywords. You also have to think about what topics and questions you want to address on your website. You want to think about what your product or service can help solve for your potential customers.
1. Brainstorm variations of target keyword
One way to find more seed keywords for your site is to brainstorm the different ways people might search for your products or services. If you sell products that are generally used for cleaning, try brainstorming the different ways people might search for cleaning products: Now, think about the main questions you want to answer for these different keywords. What does your product or service help solve for these different types of users? From there, you can brainstorm the different ways your website should address those questions and provide the information users are looking for: Next, you can use tools like BuzzSumo to find more keyword variations for your seed keywords. There are a lot of great keyword research tools out there that can help you find different variations of your seed keywords.
2. Seed keywords through Keyword Explorer
The next method you can use to find seed keywords is to brainstorm through the different ways your potential customers will search for your products and services. From there, you want to write down all the keywords you came up with. This can be done through a free keyword research tool like Google Keyword Planner or a paid tool like SEMrush. Once you have your list, you can start brainstorming different ways your website can address these different questions that your potential customers might have. What does your product or service help solve for these different types of users? From there, you can brainstorm different ways your website can address these different questions and provide the information users are looking for: Once you’ve brainstormed through these ideas and come up with some seed keywords, you can start using keyword explorer tools to find more keyword variations for your seed keywords. Some of the most popular keyword research tools are:
3. Competitors Seed Keywords
Another great way to find seed keywords for your website is to brainstorm the various keywords your competitors rank for. There are a ton of keyword research tools out there that can help you find keywords that your competitors are currently ranking for. You can use these tools to find keywords your competitors are currently ranking for, but also to help you brainstorm new seed keywords. From there, you can use these tools to brainstorm through different variations of the seed keyword you want to target and find the best variations for your website. From there you’ll want to make sure that these seed keywords are as specific as possible to help you get the most out of your keyword research. From there, you can use some of the methods discussed above to find more variations of your seed keywords. From there, you can make sure these keywords are as specific as possible and use more than one variation of a keyword to help you find more variations for your website.
4. Additional tools to find Seed keywords
i) People Also Ask
Seed keywords are an important part of any keyword research strategy, but that doesn’t mean that you shouldn’t look at what people ask on Google. After all, you want to find keywords that are relevant to your product or service and that people are searching for. But if you want to find keywords that people are specifically asking for, that’s a great place to start. From there, you can look at what people ask on Google related to your seed keywords and see if there are any better variations of your seed keywords or other keywords that you can add to your website.
ii) Related searches
It’s important to note that while seed keywords are important in your keyword research, you still want to look at what your potential customers are searching for in different ways. That includes looking at what they’re searching for in terms of the questions they’re asking, but also the terms they’re searching for in terms of the information they’re looking for: These all help you find more relevant seed keywords for your website. From there, you can look at what users are searching for in terms of other search terms that might not be related to your product or service, e.g.:
iii) Answer the Public
While you want to find as many seed keywords as possible and create a variety of keyword variations for your website, it’s important to keep in mind that you want your main keywords to answer the questions your potential customers are trying to ask. From there, you can start to craft your copy and add more specific keywords to help your listing stand out in search results. From there, you want to make sure that these seed keywords are as specific as possible and help your listing get found when someone searches for these keywords in Google or Bing.
Keywords are a huge part of any successful marketing strategy. But it’s important to remember that the type of keyword you choose is just as important as the keyword itself. While you want your seed keywords to be as specific as possible, you also want to target keywords that are as broad as possible. By doing this, you’ll be able to target a variety of keywords, including broad keywords and relevant seed keywords, that your potential customers are searching for.
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