An Introduction to Social Media Marketing

Ankit Thakkar is a Group Head here, at Infidigit. He is associated with us for the last 6 years. He takes care of more than 40+ client deliveries, manages a team of more than 60 people and also takes care for product delivery at Infidigit. With his SEO strategies, he has won more than 10 awards in the SEO space. Ankit has always loved taking up new challenges and is focused on managing tasks efficiently and effectively. Helpful and Hardworking are a few of his skills that we love. When not working, he loves reading books, listening to music and watching series. In

An Introduction to Social Media Marketing

Witness an Increase in your ROI

Unlock higher rankings, quality traffic, and amplified conversions through tailored award-winning SEO strategies.


    Nowadays, businesses of all sizes globally utilize social media to reinforce their brands, products and services. Social media is an excellent platform for customers to connect with brands. If you are not implementing this valuable source, you are disregarding a far-fetched marketing opportunity that can become a boon to your successful business. Let’s explore more about how to do social media marketing and its various whereabouts. 

    What is Social Media Marketing?

    Social media marketing is an approach that allows businesses to promote their products, websites, services online. Social media in itself is a broad term for sites and apps that may present completely distinct social actions including Facebook, Instagram, Twitter, YouTube, and many more.. 

    SMM provides companies with a gateway to engage with existing customers and reach out to new ones while enabling them to promote their fancied mission, culture, or tone. Social media marketing has custom-built data analytics tools that empower marketers to track the progress of their efforts and take it to the heights they desire.

    The Need for Social Media Marketing

    Let’s start with a simple fact: your business demands a social media appearance.

    No matter what your company is; social media is an inescapable part of your business marketing tactics.

    The importance of social media advertising has never been as significant. As the move towards social media and digital growth becomes more prominent, it’s reasonable that social media has grown as the go-to room for brands and businesses. 

    Social media and its associated tools contribute to diverse advertising and organic opportunities when interacting with a customer. The benefits and opportunities of moving on social media are diverse. SMM is a lot more than just projecting your content so the world can see it.

    Social media platforms help you connect with your customers, boost your brand’s awareness, and increase your leads and sales. With around 2.7 billion people around the world using social media day and night, the users and their engagement on these platforms are both increasing continuously.

    What you do not know is that you are set to take your company’s social media set in motion now. You do not require to understand every intimidating buzzword or have several followers. You can get ignited quickly and can enjoy the process.

    Social media offers tremendous potential for businesses because customers regularly log on to and are disclosed to companies. It also increases the challenge for businesses because social media platforms change constantly and are notably loud and crowded.

    Creating a Social Media Marketing Strategy

    Having a strategic social media marketing plan can help your business grow. Implement the following strategies to unfold the true potential of your business.

    1. Research Your Target Audience

    The first and most important stage towards building a social media marketing strategy is to discover who your audiences and buyer personas are. It will help you target their demands and interests aptly. To do this, think about the target audience you’re trying to reach and why and how you would categorize them as a whole.

    By analyzing your audience and customer personas, you will be able to discover what content will catch the eye of the type of audience and customers you wish to achieve and the best way you can produce appealing content to retain your followers engaged.

    2. Choose the Best Platform for Your Business

    Being a social media marketer, you need to determine which social media platforms you will use to share your content. When you are busy managing your own business, it becomes difficult to stay active on every social media platform. 

    When it’s about choosing social media to channel your business, there’s no right or wrong answer. It’s about the requirements of your target audience and where you will find them spending their most time. Nail down your option by only selecting a few platforms. It will probably help you center your energies and get the best outcomes on the time you invest.

    For instance, if you own a business whose target audience is millennials who love athleisure, you will want to focus the bulk of your social media efforts on Instagram. All this is because millennials embrace the most substantial part of users on it.

    3. Create Engaging and Appealing Content

    In today’s era, there are billions of people using social media around the earth. So it should not surprise you that some of them are your followers, or the ones browsing your profile will also see the content of your competitor or other businesses in your industry. 

    By creating social media content that stands out from your competitors, you provide your audience a purpose to hit the “Follow” button to communicate with your brand. 

    For this, analyze your competitors and discover how you can advertise your products uniquely. For instance, you can create a live video on Instagram or Facebook for conducting giveaways and promoting your new launches.

    Ultimately, you can also use your present customers and promoters to support you in generating content. To achieve this, you can repost their content on your social platform or inspire them to use your hashtag to yield their experiences and pictures with your products.

    4. Scheduling a Post

    Scheduling your posts as per the marketing plan is one of the most straightforward approaches to guarantee that your content is shared regularly. These platforms let you write captions, take pictures and videos, and schedule your uploading in advance. Based on your scheduling time, they automatically share your content and observe all post synergies and engagement.

    5. Analyze Your Social Media Metrics

    The primary feature of social media marketing is it guarantees your efforts will lead your business to the heights you dream of. You can keep track of all your posts by analyzing and handling your social media metrics.

    The essential metrics you need to track are-

    • Engagement: This involves clicks, likes, comments, replies on your post and “saved” on Instagram and “pinned” on Pinterest.
    • Reach: The number of times your page or profile’s content is seen.
    • Followers: The number of people who hit your profile’s “Follow” button and watch you regularly in their feeds.
    • Impressions: The number of times your profile or page’s post is seen is irrelevant to whether or not your audience clicks on it. This happens when people are usually scrolling down their newsfeed without clicking on anything.
    • Video views: The views you get on social media such as Facebook, Instagram, Snapchat, etc., that hold video capabilities.
    • Profile visits: This is the number of people who visit and open your social media page.
    • Mentions: The number of times your audience members mentioned your profile in their posts.
    • Tags: Tags are when your target audience puts your company’s profile name or hashtag in their post.
    • Reposts: This happens when someone from your audience posts any of your posts or content back on their profile.
    • Shares: These are your posts available on your company’s profile or page that your followers and audience share with their network.

    Best Social Media Platforms for Business

    1. Facebook

    It is reported that more than 2.7 billion people use Facebook, which is nearly a third of the overall population. This increases the importance of how one uses Facebook and makes it a great platform to build the loyalty of your current customer base.

    You need to think carefully about your business goals when you choose Facebook as a latent platform. And when you require a gateway to stay in touch with your current audience, Facebook can probably be the most appropriate and great choice for your business success.

    2. Instagram

    Instagram is perfect for businesses that produce plenty of visual content, like boutiques, restaurants, retailers, etc. It’s the best approach to exhibit what your business is with the help of pictures and video. If you utilize Instagram stories, you can easily attract viewers by letting them in on your journeys.

    3. Twitter

    As Twitter grows rapidly, it becomes an exceptional platform to raise your brand’s awareness. Twitter uses the hashtag, which helps to build discussions about a word or phrase. By searching for hashtags, you can quickly discover what people are discussing and can also take part in popular conversations by crafting a solid tweet. As Twitter is usually used to accommodate real-time updates, several brands connect Twitter with offline meetings, such as events.

    4. LinkedIn

    LinkedIn is the most commonly utilized platform for older audiences. It has the most prominent users in the age group of 30-49. LinkedIn is unique because it has a narrow focus. People utilize LinkedIn to find jobs and network professionally. Consequently, the platform is beneficial for B2B lead generation, general networking, and staff recruitment.

    5. Pinterest

    Pinterest is used for “scrapbooking” or, you can also save content by “pinning” photos or videos to a practical bulletin board.

    Some of the most basic are pin style ideas, recipes, cute photos, and DIY crafts. As Pinterest is a visual-based stage, you will require strong graphics to bring in customers. The thriving commercial worth of Pinterest has been linked to strong retail sales.

    6. YouTube

    Although YouTube has a billion users, its reach is much more than that. You do not need to sign up to be a user to view content on YouTube. Consequently, YouTube has become one of the largest search engine portals. Services industry businesses that can proffer this kind of content do well with lifestyle and educational videos on this platform.

    7. Reddit

    Reddit is more about positive sharing and knowledge and engaging and connecting with like-minded folks. Most Reddit communities have tight guidelines regarding what you may and may not post for marketing purposes.

    If you are using a forum to explicitly self-advertise, you will often be kicked out of a group.

    That said, plenty of companies have found tremendous victory by registering on Reddit. All it takes is a little creativity, plenty of conversation, and a genuine want to teach or learn.

    8. Location-Based Social Media Platforms

    Social media platforms are excellent for those companies seeing to execute marketing on social media. Register on those sites to explain your location, and consider additional incentives like special discounts or check-in rewards. 

    Recognize, these visitants will have their receivers so they can write and post reviews. Lots of good reviews can significantly boost potential visitors to come and build your business.

    Discovering Benefits of Social Media Marketing

    1. Boosts Brand Awareness

    There were more than a billion people on social media globally. You can understand why ensuring your business is sharing content linked to your products and details concerning your company through one or two platforms can improve brand awareness.

    Social media has been determined to boost brand awareness by increasing engagement. Social engagement involves things such as likes, comments, shares, etc. Social media helps you improve brand awareness by addressing traffic to your site.

    2. Accelerates Lead Generation and Conversions

    Sharing and promoting your products on social media is an easy way to accelerate lead generation, drive conversions, and boost sales because you are promoting to people who choose to join with you by following your account.

    Here are some of the ways you can utilize social media to generate more leads-

    • Create contests for your visitors and supporters to join on your social media profiles.
    • Insert links to your website and give them in the bio sections of your profile.
    • Host live videos to announce products and provide updates or details concerning inspiring news in your company.
    • Perform a social media marketing campaign on your channel.
    • Sell your products by your social profiles. For instance, you can allow Facebook or Instagram Shop sections on your profile. These traits enable your visitors and followers to click on the products you share in the post to see information like content, price, and size. 

    3. Enhances Relationships with Customers

    By interacting and engaging with your social media followers, you will be able to establish long-term ties between them and your company. You may accomplish this by connecting with them on your posts, replying to their feedback and queries, or by providing any assistance they may require.

    4. Helps with Competitor Analysis

    Social media is an excellent idea to keep an eye on your competitors – their social media strategy, the products they are promoting, their campaign, or communication with sponsors. Social media enables you to see what is and is not operating for their competition. Therefore, it helps you choose what should or should not be modified in terms of their company’s vision.

    5. Cost-Effective

    A well-crafted social media marketing plan for local and global promotions is probably the most cost-effective method. Create an account and for free registration for all social networking portals. But if you select to utilize paid advertising on social media, perpetually begin with start-ups to understand what you should await. 

    Being cost-effective is critical as it helps you get a higher return on investment and have a massive budget for other marketing and business pay-outs. You may substantially enhance your conversion rates and finally, obtain a return on investment on the capital you initially spent by investing only a little time and money.


    Considering the use of social media by millions or billions, it’s one of the best sources of promoting businesses and engaging with customers. As you understand the whole concept of social media marketing to grow or take your business to heights, start working on your social media marketing strategy now.

    How useful was this post?

    0 / 5. 0

    5 thoughts on “An Introduction to Social Media Marketing”

    1. Your blog is very informative. Here you explain about social media marketing services which is very useful for us. I also recommend your blog.

    Leave a Comment

    Secrets to be the first on search, right in your inbox.

    Subscribe to our newsletter and get carefully curated SEO news, articles, resources and inspiration on-the-go.

    Share this article


    An Introduction to Social Media Marketing