AI - Driven Growth Solutions

CRO Services
For Ranking and Revenue Growth

Do you have a challenge of converting passive website visitors into actual leads or customers? Our conversion rate optimization services include a combination of audits, A/B testing, landing page, and conversion funnel analysis, to help ensure better conversions.

2.2B+

Organic Sessions

15M+

Leads Generated

100+

Case Studies

60+

Awards & Recognitions

Clients

We are the trusted partners for brands to achieve organic success

BENEFITS

How SEO Drives Revenue Growth for Your Business

Generate Leads

Attract qualified prospects to your site with targeted SEO strategies

Increase Sales

Drive more conversions with optimized search visibility and user experience.

Higher Organic Rankings

Rank higher in search results, getting your business noticed by more customers.

Grow ROI

Maximize returns by investing in SEO that delivers long-term results.

Boost Brand Visibility

Increase your brand’s presence with better rankings and more traffic.

Improve Engagement

Enhance customer interaction with tailored content and improved site experience.

What is Conversion Rate Optimization? And Its Benefits

Conversion rate optimization (CRO) is a strategy that focuses on improving elements that contribute to a higher conversion. The CRO emphasizes on optimizing social media shares, app installation, newsletter sign-ups, CTA button clicks, and other similar activities. After you have completed these steps, the next step is to validate its functionality with multivariate and A/B testing. CRO is advantageous for SEO and also helps increase your company’s revenue by obtaining quality leads.

Hiring the right conversion rate optimization company is advantageous in many ways, including:

Making an informed decision based on data about overall website design elements such as UX and UI.
Easily identifying the flaws in your website that cause an increase in bounce rate and traffic drop.
Creating the contact form in such a way that the user does not find it difficult to fill out.
Assisting in increasing online orders while decreasing the rate of neglected shopping carts.
Contributing to the overall user experience of your website and content.

Why Us?

Why Choose Infidigit as Your Conversion Rate Optimization Service Provider?

Being one of the premium website Conversion Rate Optimization Services providers, we always aim to convert a visitor into a lead and help clients implement the best CRO practices.

1. Dedicated Project Manager

No matter how small or big the project requirements are, we always have a dedicated project manager for every brand. The primary responsibility of the project manager is to deliver high-quality results regularly.

2. Experienced CRO Team

We have a team of professional digital marketers who exactly knows what a customer is looking out for a while searching for a query. Our Conversion Rate Optimization experts make sure that you rank on relevant queries and users find all the reasons to contact you for business.

3. We increase your Conversions

Through our Conversion Optimization Services, we aim to convert a visitor into a lead. For this, we create an industry-specific strategy by analyzing user behavior on your website.

4. Regular Reporting

We make sure that our clients are updated with the latest performance reports. These reports also help us create a roadmap to increase the performance and results for your brand through our CRO Services.

Case Studies

We create success stories like these for your brand

Myntra Records 270% Revenue Growth in the Kids’ Category via SEO

How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign

How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO

How Infidigit Helped cult.fit Increase Traffic for their Cult Centers 415% via SEO

Infidigit Drives a Remarkable 218.16% Surge in Shopsy’s Non-Brand Clicks in Just 3 Months

ProAlley achieve a 908% surge in non-brand organic clicks

ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO

Infidigit’s Expertise Unleashes a 375% Surge in Organic Leads for MIS

How Flipkart Seller Hub Achieved 2200% Surge in Business Leads

How Myntra Increased Its BFF Sale By 42.53% via SEO

Infidigit boosted Mochi Shoes’ product page clicks by 48% in a quarter via SEO

Conversion Rate Optimization Services Includes

1. Strategizing And Analysing

Our team tailors conversion rate optimization to your specific needs, website performance, and business objectives. In the analysis stage, we track your website traffic and user interactions.

We begin by getting a detailed understanding of your business goals and figuring out how you intend to measure success.
Our research process involves understanding how users navigate through your website, what actions they take, and what factors hinder them from completing their goals.
In the analysis stage, we track your traffic and user interactions to tailor our website conversion rate services to your specific needs.

2. Testing And Review

Testing encompasses A/B Testing, Multivariate testing, and Landing Page Optimization, followed by a detailed review of results. In the analysis stage, we track your website traffic and user interactions.

We document your business goals and user concerns before hypothesizing them and beginning our experiments for testing.
We use a mix of best breed tools and our manual efforts to run A/B and multivariate test to test the performance of multiple variables on your webpages.
We also use the Landing page analyzer tool to understand how your landing page is faring with respect to conversions.

3. Reports

Our detailed conversion rate optimization reports keep you posted on the results against expected outcomes. The reports suggest a concrete plan to drive conversions through recommended changes on websites elements, landing pages, etc.

The reports suggest a concrete plan to drive conversions through recommended changes on websites elements, landing pages, etc.
The reports also feature details of smaller conversions (creating an account) that can happen before a user completes a macro-conversion (purchasing a product).

4. Auditing

Audit assists you in this by providing reports on each stage of your sales funnel.

As a site owner, you would like to know how your website is performing in terms of interaction. You would also like to know if the prospects are taking the actions you want them to take. Our conversion rate services help you track and optimize these interactions to ensure you achieve your business goals.

5. Split Testing

The conversion rate optimization services include testing your site’s performance as well as elements critical to increasing the CTA rate.

To design and implement a successful sales and marketing campaign, data-driven insights are essential. This service includes testing for various CTAs and landing pages to determine what works best for your company.

6. User Behavior Analytics

The focus of this conversion rate optimization services is on creating custom landing pages for a specific target audience group.

After analyzing prospects’ browsing activities, click behavior, and purchasing patterns, the page is created. Based on that, a strategy is developed to attract new customers while targeting existing ones to persuade them to return to the website.

TESTIMONIALS

Our clients talk about their transformative growth journeys.

“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday” related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative.”

Carla Rabe

Product Lead: Growth at Superbalist

“Given such a complex requisite, we believe Infidigit has done splendid job for our website. 5 stars to the Infidigit SE0 team for their continuous efforts. Were extremely happy with the results, and we hope to see more from our collaboration.”

The Iconic

Head of SEO at The Iconic

“Myntra and Infidigit team have a good association with over the past years. The overall value creation has been wonderful. The SEO team has adopted a refreshingly innovative approach that has resulted in Myntra’s improved performance. A goal which we were aiming at for the past 2 years.”

Achint Setia

Vice President, Marketing at Myntra

“Since our engagement with Infidigit, it has been a great experience. With their expertise in SEO, they have helped us build SEO-optimized content for our website.”

Suresh Chettiar

Marketing and Product Head at NUUU

“SEO is one of the channels I prefer for customer acquisition. With years of trust between us, we entrusted Infidigit with the responsibility of reducing our organic cost per lead for Retirement and Annuity plans. Thanks to Infidigit, our team generated a multifold increase in organic leads & sessions in one year.“

Manish Dubey

CMO, ICICI Prudential Life Insurance Ltd.

“It’s been a great going working with your agency on SEO for Stader. We’ve seen great gains month over month with the first report. Looking to take Stader to higher heights with your agency’s expertise. The team is highly responsive and knowledgeable and been a guiding light for us.”

Awant Bhagat

Head of Digital Marketing at Stader

“The efforts of our partner, Infidigit, on SEO have made turned our website into lean, mean ROI-generator. It has now become a pure evidence of how a coherent SEO strategy and creation of relevant content can work wonders for a brand in the digital space.”

Vipul Oberoi

Director at Dun & Bradstreet

“Working with Infidigit has been an absolute pleasure. But more than that, the results that we’re seeing from the SEO that they’ve implemented speak for themselves, and show that the team has a great understanding of strategic optimisation.”

Lara Salomon

Marketing Specialist at Solid Systems

“The infidigit team can go to any extent to assist you in all your SEO and ASO needs. The team helped in designing the complete taxonomy by doing the competitor analysis and remains a strong partner in strategizing for the new web pages. They push you to take the necessary steps and follow best practices to help you achieve your KPIs.”

Anurag Goyal

Sr. Manager – Digital Marketing at Extramarks

“We were looking to partner with a team that could help optimise our website as per the current SEO trends. Our search ended with Infidigit, whose data-backed approach proved to be key in our website’s growing visibility; an increase in organic sessions and page ranking on SERPs in mere eight months is one of the notable highlights. Needless to say, the results surpassed our expectations.”

Altaf Saiyed

Founder of Traya

“Right from the start, the team had a strong sense of clarity in the solutions they recommended. User experience was the central goal for both – Infidigit and ZEE5, one of the key reasons why this partnership is effective. The results showed an increase in the number of users and organic visits. The results made us ambitious to achieve more significant milestones with Infidigit.”

Aparna Acharekar

Programming Head at Zee5

“Technical SEO is where Infidigit excels. What I liked the most about Infidigit team is the sense of clarity and eagerness to explore different solutions. We saw this first hand when they proceeded to address the challenges we faced with utmost clarity and precision. Now, with a clear roadmap in mind and data-driven SEO strategies, Infidigit continues to hit the bull’s eye in target achievement.“

Rituj Kate

Sr. Manager – Product at Dream11

“I recently had the pleasure of working with Infidigit, and I must say, the experience has been nothing short of outstanding! The team at Infidigit is incredibly talented and works seamlessly to bring our ideas to life. Their website designing skills are top-tier, and they were able to create a stunning and user-friendly website that perfectly captured our brand identity. The design process was smooth, and they were always open to incorporating our feedback, ensuring we got exactly what we envisioned.”

Nidhi Gupta

Marketing Assistant at Tata Consumer Products

“What we like the most about Infidigit is its in-depth understanding of the best SEO practices and how effectively they communicate solutions. Infidigit’s recommendations were not just Googlebot-friendly but also kept the user experience in mind. This energy and dedication of the team to provide the best solutions made our collaboration worthwhile.”

Manan Bajoria

AVP | Growth, Ixigo

CRO Metrics

1. Bounce Rate

Bounce rate refers to the percentage of site visitors who click on your site but leave without visiting any other pages. In case your site has a high bounce rate, you should reconsider your website conversion optimization services strategy. A high bounce rate will harm your search engine ranking and lower the conversion rate.

2. CTR

The click-through rate informs you of the percentage of people who saw your webpage on the SERP or your ad campaign and clicked on the link to your website. You can use CTR metrics to measure the performance of different keywords and determine how relevant and effective your marketing campaign is.

3. Page Per Visit

It provides information on the number of web pages on your site that are visited by a specific audience group at the time. If your average page per visit is low, it means your site’s content is irrelevant and unengaging. You can hire a conversion rate optimization company to help you improve your content quality and page-per-visit rate.

4. Entrance

Entrance tells you how many site visitors arrived at a specific web page of your site from an external source. These external sources may include social media posts, paid campaigns, guest posts, or organic search results. The higher the entrance rate, the greater the likelihood of conversion.

5. Page Load Time

This CRO metric tells you how long it takes for your page’s content, such as images and text, to appear on the screen after clicking. If your page takes too long to load, you will lose both prospects and ranking. In order to better load time, work on optimizing your content and focus on improving the user experience (UX).

6. ROI

As a website owner, you would like to know whether the money you have spent on various digital marketing strategies has paid off or not. ROI provides information on the same. You can use this metric to assess the effectiveness of your marketing efforts and identify flaws. It also helps you re-budget your CRO marketing costs for better results.

7. Website Traffic

This crucial CRO metric helps you understand how many people have visited your website in a specific timeframe. If you notice a drop in website traffic, there is almost certainly a problem with your marketing or content strategy. Website conversion optimization services can assist in identifying areas for improvement and help you increase your traffic and conversions.

8. Generated Leads

Leads refer to the people who have expressed an interest in your product and are ready to advance through your sales funnel. Lead generation is a critical component of your marketing strategy. Higher conversion rates equate to increased revenue. However, lead generation is a difficult task that should be outsourced to a conversion rate optimization service company.

9. Exit Rate

Exit rate refers to the percentage of site visitors who navigate to at least one more page before leaving your site. It informs you how well you have hyperlinked pages and how engaging your content is to compel people to take action. When devising a strategy for conversion rate, always set an acceptable benchmark for exit rate.

Seo Growth

Why is Conversion Rate Important For Your Website?

Every website is unique and has distinct marketing objectives. For instance, if you own an e-commerce website, you may wish to sell more products via an online platform. Similarly, if you are a blogger, your goal is to increase the number of subscribers to your site. But how would you measure your progress throughout the process? If you say website traffic, you are on the wrong track. It is a conversion rate that tells you exactly where your site stands.

Let’s take an example to grasp this concept better. Assume you run an e-commerce platform with around 10,000 monthly visitors. However, the total number of visitors who purchase a product from your website is only 50. The conversion rate, in this case, is 0.005. The scenario implies that your campaign is appealing enough to entice your prospects to visit your website, but your sales funnel still needs a lot of work.

This is where Website Conversion Rate Optimization Services come in handy. They help identify the flaws in your sales funnel and provide strategies to improve conversion rates. Using conversion rate data, you can redesign your website or landing page, optimize your CTA buttons, and refine your contact forms. Remember that it is your conversion rate, not just your rankings, that drives sales and revenue.

Industries

Discover how we can help across various industries

SEO for Real Estate

SEO for FMCG

SEO for Fitness

SEO for Health Care

SEO for E-commerce

SEO for Dentist

SEO for Doctor

SEO for Fashion

SEO for B2B

SEO for Automobile

More Ways to Drive Results

Search Engine Optimization

Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies.

Conversion Rate Optimization

Enhance your website to drive users to complete a desired call to action that helps you gain long-term customers.

Website Development

Latest web development frameworks, responsive design techniques, and robust backend systems to ensure your website is fast, secure & seamless.

App Store Optimization

Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store & App Store.

Content Writing

Craft your brand narrative efficiently with our skilled writers, tailoring content strategies to effectively convey your story.

Local SEO

Boost local visibility, attract quality traffic, and drive conversions with tailored Local SEO strategies.

YouTube SEO

Drive video growth, attract loyal subscribers, and amplify engagement with tailored strategies.

Amazon SEO

Enhance your Amazon presence, capture more buyers, and drive sales with custom optimization strategies.

Link Building

Strengthen your site’s authority, attract quality traffic, and improve SEO with expert link building.

Locations

We drive growth Worldwide, delivering solutions wherever you are

SEO Company in Gurgaon

SEO Company in Chennai

SEO Company in Hyderabad

SEO Company in Jaipur

SEO Company in Ahmedabad

SEO Company in Kolkata

SEO Company in Noida

SEO Company in Mumbai

SEO Company in Bangalore

SEO Company in Delhi

FAQs

FAQ's on CRO Services

What are Conversion Rate Optimization Services?

Conversion rate optimization services aid in increasing conversion rates by focusing on various technical parameters of your site as well as aspects of your marketing campaign. The services offered under CRO include A/B split testing, auditing, user behavior analytics, heat maps testing, Google Analytics, SEO, and a few more.

How does conversion rate optimization work?

Conversion Rate Optimization (CRO) essentially focuses on converting your website visitors into end consumers, thus maximizing the effectiveness of your marketing strategies.

How does your company approach CRO?

We do comprehensive website audits, manually and along with automated tools. We also indulge in deep research to analyze your sales funnel. It will further include analysis of search query intent, landing page layout, call to actions, check in/check out process, A/B testing, google analytics review and multivariate testing too.

How do you define conversions for my website?

We define conversions by assessing your desired end goals from user interactions on your website. To that extent, conversions for you may include actions like filling out of the registration form, newsletter sign-ups, phone call or even buying something from your website

What could be the ideal conversion rate for my website?

There is no “one-size-fits-all” aspect in conversion rate metrics. It’s different for different industries and depends on various variables like product type, its cost, website traffic source, device used (mobile, tablet or PC), platform (Windows, Mac, iOS, Android, etc.), the location of the consumer, etc.

Do customer reviews on my website affect CRO?

Yes. In fact, customer reviews and testimonials add much-needed credibility to your brand online. It’s one of the best ways to increase conversions once users come to your website

What data do you analyze while doing CRO?

We analyze a number of data points to custom build an effective CRO strategy for your brand. We assess your existing conversion funnel, look for barriers to completion for an action, incomplete/inefficient calls to action and other avenues of user exit before conversion.

What should be my budget for CRO?

We will work closely with you to estimate your CRO budgets based on planned marketing objectives, status quo of the website in terms of CRO, efforts need to be undertaken to achieve goals, etc. Post defining effort estimates, our team will share a customized quote with you.

How to Improve Conversion Rates on Your Website?

Improving your site’s conversion rate necessitates paying close attention to a variety of factors, such as:

Removal of irrelevant fields from the form
Adding customer reviews and testimonials on your website
Integrating chatbots and live interaction with your site’s support executive feature
Improving CTA tab
Incorporating pop-up notifications on your website
Highlight the offers on the top of your site
Perform A/B testing of your site and, most importantly, headlines

How would you conduct a technical SEO audit of my website?

Through an in-depth review of website architecture and code, we discover the underlying potential of your website. Our detailed on-page review validates if your web pages have all the key elements of an optimized page. Off-page SEO review analyzes your brand’s online footprint to understand if it offers an optimal experience for prospects and search engine crawlers. Learn more about our SEO Audit Services.

Will you optimize my website only for specific geographies?

No, our team will optimize your website to increase visits from all targeted and relevant geographies

Do you use any specific set of software tools for SEO?

Our team uses a mix of third-party solutions and proprietary tools to ensure that we are well equipped in handling different facets of SEO – be it keyword research, conversion rate optimization, link building or competitor mapping.

What should be my budget for SEO?

The investment for an SEO campaign depends on our effort estimates which are calculated based on the number and quality of keywords we are targeting, the age of your website and competitiveness of the industry players. Since quality SEO is a customized effort and no “one size fits all” service, we would request you to get in touch with our team for a quick call to get a suitable quote.

I have an In-House SEO team, why should I outsource SEO?

Even if you have an in-house SEO team, you should consider outsourcing SEO for the following reasons:

SEO involves a lot of aspects – including on-page and off-page SEO, content writing, social media, link building, and other strategies. Its highly unlikely that you may have a cost-effective team which has individual expertise in all these areas.
From the perspective of accountability, in the event of a non-performing SEO strategy from the agency, you can blame the lack of progress on them and force them to course correct, if they want to retain you as a client. Course correction with an in-house team totally depends on their individual competencies as compared to an agency which has larger resources.
Scaling SEO becomes challenging with an in-house team as compared to an agency, due to the latter’s resources and experience
Since SEO agencies manage multiple clients, they are usually well versed with the vagaries of SEO and are always on their toes on researching and implementing changes to non-performing strategies. However, an in-house SEO team may fall into the complacency trap and may end up lacking innovation and adaptability.

Will AI replace conversion rate optimization?

AI is unlikely to completely replace Conversion Rate Optimization (CRO). While AI can significantly enhance CRO by automating tasks like data analysis, A/B testing, and personalization, human expertise remains essential for interpreting insights, creating customized strategies, and aligning them with specific business objectives and user behavior. At Infidigit, as AI-powered SEO experts, we understand that CRO involves understanding complex customer journeys, crafting unique user experiences, and adjusting strategies based on nuanced data—tasks that still require a human touch. AI will continue to assist and optimize these processes, but human involvement will be crucial for its successful application.

What are the best Conversion Rate Optimization (CRO) practices?

To improve conversions, consider these CRO best practices:

Clear CTAs: Ensure your calls-to-action are visible and persuasive.
A/B Testing: Test different website elements to find what works best.
Page Load Speed: Optimize for fast loading to reduce bounce rates.
Responsive Design: Make your website mobile-friendly.
Social Proof: Display testimonials and reviews to build trust.
Simplify Forms: Keep forms short and easy to complete.
Clear Navigation: Make it easy for users to find what they need.
Persuasive Copy: Write targeted content that addresses user needs.
Personalization: Use data to tailor the user experience.
Exit Intent Popups: Trigger popups to encourage users to stay or convert.

These practices will help optimize your website and boost conversions.

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CRO Services For Ranking and Revenue Growth