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Google recently announced that it would be using three additional user experience metrics as search ranking factors from next year onwards. There has been quite a buzz in the SEO community as to how to prepare for this future update. In this post, we are sharing an interesting update that SEOs will love.
What are Core Web Vitals?
Core Web Vitals is the combination of three different user experience metrics of a webpage which are mentioned below –
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
These metrics tend to measure the loading speed, Interactivity and Visual Stability of a webpage and are jointly known as Core Web Vitals. Google stated that along with its current page experience metrics, it would also be considering Core Web Vitals for its page experience ranking signal.
How To Track Core Web Vital Metrics For Your Website?
To help SEOs and Webmasters with data, a new report has been added to Google Search Console named as “Core Web Vitals”. However, the search console report does not provide data for all the pages on your website, it provides only partial data.
Core Web Vitals To Be Added In Screaming Frog
On June 13 2020, while replying to a user’s query, the official twitter handle of Screaming Frog, also mentioned that Core Web Vitals Metrics are being added to the Screaming Frog tool. Currently, the feature is in the testing phase and expected to be released soon. Screaming Frog is an SEO spider tool that can be used for crawl simulation of your website.
This is what was precisely tweeted by Screaming Frog
“Yeah, sorry – Google changed their API. So TTFB, total page size and total sizes of images/JS/CSS etc are blank. We’ve already fixed this up and added core web vitals metrics, just in testing before release :-)”
This is a welcome feature for the SEO community as it will provide them site-wide data related to Core Web Vitals and make things a lot easier. It will help SEOs and webmasters to optimize their websites for the Core Web Vitals update well in advance.
Update
Screaming Frog has released Screaming SEO Spider tool version 13.0 on July 1, 2020. You will receive a pop-up to update the tool on opening it. The update brings in a bunch of new features along with the Core Web Vitals metrics.
How To Check Core Web Vitals in Screaming Frog?
- Open Screaming Frog SEO Spider Tool (v13.0) and click on the Configuration tab.
- Hover over API Access option and select PageSpeed Insights.
- On Clicking, you will see a dialogue box asking for a secret key.
- Enter your PageSpeed API access key and click on connect, you will see a green signal saying connected.
In case you don’t have an API key, you can generate one from here.
- Click on OK and you will be taken to the main window of the tool.
- Run your website or list of URLs in the tool you want to check.
- Once the crawling is complete, click on the arrow highlighted in the below screenshot and click on PageSpeed.
- On clicking PageSpeed, the tool will display the PageSpeed and Core Web Vitals metrics of all the URLs crawled by the Spider.
You can find the complete list of new features released in Screaming Frog v13.0 on their official page.
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