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Google’s Advocate John Mueller has recently concluded that the timeline for collecting aggregate data for core web vitals won’t change anytime soon. Google usually takes 28 days to collect field data as of now.
Senior IT Director of Search Engine Journal asked John about the same while also expressing how this 28-day window creates challenges for SEO professionals and Developers. Any new changes on the website pertaining to core web vitals will take 28 days for Google to pick it up, thereby creating a lag.
Mueller on Core Web Vitals
Mueller has said it is unlikely that the collection of CWV data will change as it is now.
“I don’t know. I doubt it, because the data that we show in Search Console is based on the Chrome User Experience report data which is aggregated over those 28 days. So that’s the primary reason for the delay there. It’s not that the Search Console is slow in processing that data or anything like that. It’s just the way that the data is collected and aggregated, it just takes time.”
“So usually what I recommend when people ask about this kind of thing where it’s like, “I want to know early when something breaks,” is to make sure that you run your own tests on your side, kind of in parallel for your important pages. And there are a bunch of third party tools that do that for you automatically.
You can also use the Pagespeed Insights API directly and pick, I don’t know, a small sample of your important pages and just test them every day. And that way you can kind of tell if there are any regressions in any of the setups you made fairly quickly. “
He further added Google wants to aggregate the data to check for the site’s consistency in providing a good user experience over some time.
He recommended that if SEOs and Developers want the data faster or want to check the score after implementation, they can do it with third-party tools or page speed API. However, he quickly pointed out that the third-party tool’s information is lab data rather than field data. Field data is what Google offers in the search console report.
“So usually what I recommend when people ask about this kind of thing where it’s like, “I want to know early when something breaks,” is to make sure that you run your own tests on your side, kind of in parallel for your important pages. And there are a bunch of third party tools that do that for you automatically.
You can also use the Pagespeed Insights API directly and pick, I don’t know, a small sample of your important pages and just test them every day. And that way you can kind of tell if there are any regressions in any of the setups you made fairly quickly.“
Mueller also acknowledged that the way Google goes about collecting data does make things challenging for SEOs and developers, especially the cumulative layout shift, which is a little tricky.
SEOs and Developers can connect or reach out to the Google Chrome team directly if they feel Google’s data calculation is not making any sense. Mueller reminded SEOs that Google plans to update the Core Web Vitals metric once a year. It will be replaced if Google finds the current metric is not necessary for a good user experience.
“And our goal with the Core Web Vitals and page experience in general is to update them over time. So I think we announced that we wanted to update them maybe once a year and let people know ahead of time what is happening.
So I would expect that to be improved over time. But it’s also important to get your feedback in and make sure that they’re aware of these weird cases.”
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