Microsoft partners with Shopify To Help Merchants Reach Out to More Customers

Kaushal Thakkar is the Founder and MD of Infidigit. He has developed award-winning search strategies for various organizations, ranging from large enterprise and e-commerce websites to small and medium-sized businesses. Before Infidigit, he was leading digital marketing, product, and eCommerce initiatives at Myntra (a Walmart Company), Times Group, ICICI Group, Tata Group. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums and a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce. In X @

Microsoft partners with Shopify To Help Merchants Reach Out to More Customers

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    Microsoft has announced a new partnership with Shopify in an effort to connect brands with potential customers. 

    Updated Microsoft Channel App

    Shopify merchants can now target buyers on both the Microsoft Search Network and the Microsoft Audience Network with the new Microsoft Channel app available in the Shopify store. The products will then be eligible to appear as Product Listings in the Microsoft Bing Shopping tab and Microsoft Start Shopping tab once they have been set up correctly. 

    Currently, the service is only available to merchants in the United States and Canada.

    Here’s the official announcement by Microsoft:

    “With the acceleration of digital commerce, consumers have significantly increased their online shopping, exploring new products and brands. We’re always looking for ways to help connect brands with consumers and we’re excited to announce our partnership with Shopify. This means Shopify merchants in the United States and Canada can reach more customers using the updated Microsoft Channel app available in their Shopify store.


    Shopify merchants will be able to easily reach shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. The onboarding is simple, allowing merchants to quickly connect with shopping offerings that showcase their products using free and paid listings.”

    Updated features for Merchants on Shopify

    Real-time reports

    Merchants can create new ad campaigns and track their marketing performance in real-time reports in their Shopify store. Microsoft believes that this will help Shopify Merchants significantly increase the reach of their brands and products across the Microsoft Search Network and Microsoft Audience Network.

    Quick Checkout feature (Future release)

    Microsoft will be rolling out a quick checkout option via the ‘Buy Now’ button on both Product Ads and Product Listings. Customers who click the ‘Buy Now’ button are sent immediately to the shopping cart page, allowing them to quickly purchase the items they want.

    Key Takeaway

    Microsoft has taken some serious steps to ensure that merchants on Shopify have a seamless experience and reach more audiences. The new partnership should benefit both – advertisers and potential customers. Check out this article to learn how to set up the Microsoft Channel app.

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    Microsoft partners with Shopify To Help Merchants Reach Out to More Customers