SEOs & Devs – Google launches a new Video Series

Kaushal Thakkar is the Founder and MD of Infidigit. He has developed award-winning search strategies for various organizations, ranging from large enterprise and e-commerce websites to small and medium-sized businesses. Before Infidigit, he was leading digital marketing, product, and eCommerce initiatives at Myntra (a Walmart Company), Times Group, ICICI Group, Tata Group. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums and a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce. In X @

SEOs & Devs – Google launches a new Video Series

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    Google has launched a new video series on YouTube named “SEOs & Devs” to bridge the gap between SEOs and developers

    Those who are religiously into technical SEO, know the importance of developers to successfully implement technical recommendations. There are scenarios where SEOs need to give detailed explanations as to why a particular technical SEO change needs to be done. Some changes are agreed upon, while others that are more difficult to implement are abandoned. Let’s just say that the relationship between SEOs and developers is somewhat bitter-sweet. 

    Google is looking to change this by launching a new video series for “bridging the disconnect between SEOs and developers”. The new series is called “SEOs & Developers: Harmony in Tech” and will be hosted by Martin Splitt, the Developer Advocate at Google. 

    Google announced on Twitter on 9 December 2021:

    “Imagine if developers and SEOs could work together in harmony?

    @g33konaut hosts SEOs and Devs, a new series bridging the disconnect between SEOs and developers by highlighting the intersection of their worlds.”

    This was followed by a link to the official trailer of the new video series.

    The trailer is intriguing and highlights various pain points of SEO professionals when interacting with developers to recommend changes. 

    “Why don’t SEOs listen to developers?!” said Monica Lent – Entrepreneur & Blogger at Affilimate.

    “It’s tough for engineers to not think of SEO as a bunch of smoke and mirrors”, said Jenn Mathews – SEO Manager at GitHub.

    “There are sometimes people who do loads of marketing and loads of stuff on a website and do lots of work, and they don’t necessarily call it SEO”, said Crystal Carter – Senior Digital Strategist at Optix Solutions. 

    Mike King, the Founder and MD of iPullRank, said something that SEO experts all over the world will undoubtedly agree with. “No SEO is trying to ruin your website”, he said.

    The trailer ended with Martin Splitt introducing himself as the host and inviting people to join the new “SEOs & Devs” video series on YouTube.

    You can check out the trailer on Google Search Central’s official YouTube account:

    YouTube video

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    SEOs & Devs - New video series launched by Google

    SEOs & Devs – Google launches a new Video Series