1. Build a Buyer Persona
Unlike B2C marketing in which you are directly addressing your customers, B2B marketing is more business-orientated. Your aim is to reach out to the business executives who are making the product buying decisions for their company. Hence, the blogs that you create must be professional, data-driven, and informative. You must get the answers to the following questions to get the best results:
- Which industry are you targeting for your product?
- Who are the key people that make decisions for that company?
- What is their position in the organization?
- What kind of information will attract them to check out your page?