23 Best Content Creation Tools for Your Business

Ankit Thakkar is a Group Head here, at Infidigit. He is associated with us for the last 6 years. He takes care of more than 40+ client deliveries, manages a team of more than 60 people and also takes care for product delivery at Infidigit. With his SEO strategies, he has won more than 10 awards in the SEO space. Ankit has always loved taking up new challenges and is focused on managing tasks efficiently and effectively. Helpful and Hardworking are a few of his skills that we love. When not working, he loves reading books, listening to music and watching series. In

23 Best Content Creation Tools for Your Business

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    In today’s digital age, content has become the biggest medium to reach an audience and establish yourself in any domain. Content creation has become one of the most critical aspects for any business looking to make a splash online.

    Using the right content creation tools has made things much easier for businesses and content creators alike. While there are a lot of stages in building solid content, using the right tools for content creation streamlines the process, and speeds the process up. They also help creators in gaining valuable insights that can help in creating better content.

    So, what are these tools and what purpose do they serve? Let us dive into the various content creation tools which can help you in creating striking and valuable content across various domains.

    YouTube video

    Content Planning and Research Tools

    • BuzzSumo

    BuzzSumo is a great platform that offers a plethora of content creation tools to give multiple new angles to the users for creating the best content.

    If you are looking to build a content strategy, the Content Analyzer tool can help you in researching all the relevant topics in your domain and finding valuable insights about them such as traffic, likes, shares, etc. This is an effective tool to find new content ideas to help users in creating a solid content strategy.

    BuzzSumo also has a Journalist Research and Outreach Tool, which can be used to look up what subjects top-tier journalists are publishing and the various angles they are using. This can help you in gaining authoritative content ideas which often drive the most traffic for websites.


    • Google Trends

    Google Trends is a content creation tool that can help you in finding the most popular or trending topics in your domain. This tool provides you with all the relevant information about topics such as their search volume, keywords targeted, and much more.

    All you need to do is enter a search term or a query to see what kind of engagement it is getting on the search engine. It presents you with data like how the query has trended over time, where it stands, and what other related queries are currently gaining traction.

    google trends

    • SEMRush Topic Research Tool

    Topic research is a critical element in any content planning. The most effective method of conducting topic research is using this tool from SEMRush which can help you in finding topics related to your search term.

    This tool makes the process of researching topics easy by providing users with a host of related topics for their core topics in seconds! All you need to do is enter your core topic in the tool, and the tool will find all the related articles, topics, and questions that are being asked on search engines in real-time.

    semrush research tools

    • AlsoAsked.com

    Answering the questions your target audience are asking is the most effective way to generate content ideas with the potential to generate good organic traffic. AlsoAsked.com is a good place to find these questions.

    This tool analyzes and presents the most searched for questions from sections on search engines like Google’s “People Also Asked” section. This insight can present you with a lot of content ideas, as well as long-tail keywords which you can use to find the relationship between new topic ideas and user queries. 

    also asked


    • Answer the Public 

    Optimizing your SEO strategy to serve your target audience’s needs is an imperative part of the process, and Answer The Public is another tool that can be of good assistance to you. While AlsoAsked.com can give you the questions users are searching for the most, this tool can return you with the most looked-for results from Suggest sections. These also include different auto-complete suggestions for better results.

    Using both AlsoAsked.com and Answer The Public can help you fill the gap of missing content on the internet and gain good organic traffic on your website.

    answer the public

    • Google Docs

    Google Docs is one of the most used collaborative tools in the world. This tool offers you the convenience of sharing documents with anyone and collaborating with them in real-time on the same document. It has many customizations which can help you refine the document any way you like. Most of the content marketing teams across the world use this tool to actively collaborate with each other. Leaving comments, making suggestions, editing, or just limiting sharing privileges also makes it an amazing tool for sharing content across various teams for different forms of collaboration.

    • Google Analytics

    Google Analytics is a top-tier tool for any user who wants to generate content ideas or take a look at how their content is performing. This free tool helps you monitor and measure critical engagement metrics such as session duration, bounce rates, page views, and much more.

    This can help users in finding out different types of content across the internet which are performing well and focus on creating content strategies that have the most potential of working out. For instance, Google Analytics can help you find out if your blog posts are performing better than your email marketing, helping you double down on the blog topics to generate even better traffic.

    • Pinterest Trends

    Pinterest Trends is one of the tools for content creation that helps users discover trending ideas on the platform. It has several standout features, including its ability to track the popularity of search terms over time. You can easily see how often a keyword has been searched, allowing you to identify rising trends and adjust your strategies accordingly. Another unique feature of Pinterest Trends is its ability to display related search terms. It helps you identify the relevant topics and keywords you want to target. Pinterest Trends also provides users with data on the demographics of searchers, including their gender, location, and device. 

    • ChatGPT

    ChatGPT is a language model developed by OpenAI based on the GPT-3.5 architecture. It stands out from other language models due to its ability to understand and respond to natural language, making it a valuable tool for conversations and information retrieval. ChatGPT has a broad knowledge base, drawing on information from various sources. It’s also adaptable and can be fine-tuned to suit specific use cases, making it an ideal option for businesses and individuals with diverse needs. Further, ChatGPT’s ease of use and accessibility make it an excellent content creation tool for non-technical users. 

    Written Content Creation Tools 

    • Hemingway

    Hemingway is a widely used content creation tool used by writers, editors, copywriters, and others to check up on their finished work. As Hemingway themselves put it, “Our app makes your writing clear and bold”.

    The tool analyzes your written content and provides suggestions to make it more readable. Its “Readability” metric provides all the insights which can help you in making your content crisp and more understandable to layman readers.

    All you need to do is put your written copy on the app, and it will provide you with the suggestions to enhance its quality within seconds!


    • Grammarly

    Grammarly is the most recognizable and used tool across the written content creation community. This app helps you in making your written content mistake-free.

    This app provides a helping hand in reviewing your content and helps you find all the scopes of improvement, along with highlighting all the grammatical mistakes your write-ups might have. It also gives suggestions about how you can improve the tonality of your content, and also suggests various alternative terms or phrases which increase the readability factor.

    Another great advantage Grammarly offers with its premium subscription is a Plagiarism Checker tool, which can help you in removing any similarity index from your content with already published content on the internet.


    • Izitext.io

    Izitext is one of the most used tools by journalists, podcasters, video creators, and transcribers. This tool helps one in transcribing the audio into text.

    The AI used in this tool is quite advanced and very efficient in providing almost accurate word-for-word transcription for audio content. This platform has become a go-to for content creators across various platforms to generate subtitles for their content, as well as journalists to provide textual context for their interviews or news.


    Visual Content Creation Tools

    • Canva

    Canva has become the most recognizable and used platform for designers and content creators. The platform offers a multitude of free features, as well as a premium membership with even more.

    Graphic designers use Canva to create cover images, visuals, designs, graphics, GIFs, and much more to add to blogs, videos, and much more. The tool can also be used to make creative infographics, get templates for various types of documents, and more. It is easy to understand and can even be used by a layman with its amazing interface that guides you in creating content.


    • remove.bg

    Any graphic designer or content creator out there knows about this tool. One of the most easily accessible tools for removing backgrounds, remove.bg is literally what it says.

    Add any image to this tool, and its AI will remove the background in a matter of seconds. The tool does exactly what it says. You can save the graphics with removed backgrounds in various formats, and use them for any purpose you want within a minute. The tool can be used for free, but also offers a couple more features in its paid subscription for graphic designers.


    • Piktochart

    Infographics have become a critical element of creating authoritative and valuable content. Visualizing data for easier consumption is the best way to capture the attention of users. This is where Piktochart can be used by content creators. Even people without any designing skills can make the most out of this easy-to-use tool.

    It offers various templates and designs which can be automatically implemented across any form of data you want to visualize. This makes the charts and graphs more engaging and visually appealing.


    • Giphy

    Giphy has grown to be the most popular platform for sharing GIFs online. It is also now the second most used search engine in the world!

    GIFs have become a very popular medium for content marketing, visualizations, and much more. Whether you want to use existing GIFs for your social media posts or create new ones that capture your message, Giphy can help you do it all. With a collection of over a billion GIFs on the platform, you can explore a multitude of options to help you in elevating your content’s engagement!


    • Unsplash

    Having access to platforms that provide images to use for your content without the fear of getting a copyright strike is a valuable asset for any content creator. Unsplash offers exactly this. The platform houses millions of images that are license-free and can be used for enhancing your content. Best part? The platform has images across various niches and also claims to have photos for everyone for every purpose.


    • Flourish

    Another tool for creating visually stunning infographics is Flourish. This tool helps you in elevating the engagement in your stories by presenting you with various templates for creating graphs and charts.

    Flourish Studio offers these templates to be used for free and helps you out in going all out in creating striking visuals for your data. In fact, Flourish was used by thousands of journalists worldwide to create maps and charts during the COVID pandemic.


    • Notion

    One of the standout features of Notion is its ability to combine multiple functionalities in a single platform. It functions as a note-taking app, project management tool, calendar, database, and more. Notion’s versatility allows you to customize your workspace to suit your needs, making it an excellent option for individuals with diverse workflows. Another unique feature of Notion is its ability to collaborate in real time. Multiple team members can work on the same page simultaneously, making it a seamless experience for remote teams. The notion also offers templates that can be customized to suit various use cases, making it easy to get started with a project. 

    • Buffer

    Buffer is a social media management tool for content creation. One of the standout features of Buffer is its ability to schedule posts across multiple social media platforms. This feature saves users time and ensures the timely reach of content to their audience. Another unique feature of Buffer is its analytics capabilities. You can track the performance of your social media posts and campaigns, making it easier to make data-driven decisions. Buffer’s collaborative features also make it easy for teams to collaborate on social media campaigns. Team members can collaborate on content creation and scheduling, streamlining the social media management process.

    Podcasting Tools

    • Audacity

    One of the best podcasting tools for newcomers and veterans alike, Audacity offers multitrack audio recording and editing to the users. Its easy-to-use interface coupled with a plethora of features makes it the go-to tool for many podcasters out there.

    The editing tools on this platform are very easy to understand and use, and the audio rendering is top-notch. Being a free-to-use open platform, Audacity has been helping many journalists and podcasters produce regular and high-end audio content.


    • Buzzsprout

    After recording your podcast, you will be looking for a platform to host it. Buzzsprout is a widely known hosting platform that can help you seamlessly share and manage your podcast from a centralized place.

    This platform is also great in terms of keeping a check on the performance of your hosted content. It can give you valuable insights into the performance metrics of your episodes. These include the number of devices used to listen to your episode, where the traffic is coming from, the number of shares, and much more. This can help podcast creators in tailoring their content based on these insights to gain even more listens and reach a wider audience.


    • Scribie

    With the evolution of podcasts, all types of audiences have come to the forefront to be catered to their liking of content. With this, there has been a big surge in audiences who prefer a text alternative to podcast episodes. Transcribing long episodes can prove to be a tedious task and that is where Scribie comes in. 

    The tool offers accurate transcriptions of all types of audio content, which is executed by professionals using AI tools. The results are efficient and save podcasters a lot of time in transcribing their episodes for the reading audience.


    • Clubhouse

    This newly surfaced live podcasting tool has become very popular over the last year. With an active community of over 2 million weekly users, you can jump in on any live streams from people like Serena Williams, Bill Gates, and many other influential people.

    You can even host your own live streams which users can join anytime. This tool has also become quite popular for hosting digital conferences and even concerts!

    • Alitu 

    Podcasting is one of the most effective ways to connect with prospects, address their concerns, and inform them about your products. However, you end up spending a significant amount of time editing before promoting your podcast. 

    At the same time, if your podcast is of poor quality and not done professionally, you would get limited engagement. This is where Alitu can help. This content creation tool can perform all your editing-related tasks. You only need to upload the raw content, and Alitu will handle the rest. In order to utilize this content development tool, you will have to spend $28 per month.

    • Anchor

    Anchor has the feature to host an unlimited number of podcasts for free, making it an affordable option for individuals and organizations. Another unique feature is Anchor’s mobile app, which allows users to record and edit podcasts directly on their mobile devices. In addition, Anchor offers one-click distribution, automatically distributing podcasts to popular platforms such as Apple Podcasts, Spotify, and Google Podcasts.

    It also includes collaboration tools, allowing multiple users to contribute to a podcast. Finally, Anchor’s music library has a large selection of intelligent background music, serving as an essential feature for creators looking to improve the production value of their podcasts. 

    • GarageBand

    GarageBand is a digital audio workstation and music production tool developed by Apple. It has a user-friendly interface, allowing easy creation and editing of music tracks. GarageBand also offers a range of virtual instruments, including drums, guitars, pianos, and more, which you can use to create compositions. Additionally, GarageBand’s library includes a vast selection of loops and sound effects that users can incorporate into their tracks. 

    Another unique feature is its ability to record live audio, making it an effective tool for recording live performances or interviews. GarageBand also offers several post-production features, including audio effects and mixing tools that assist in refining the tracks to achieve the desired sound quality. 

    • Descript

    Descript is a modern audio and video editing tool with several unique features. One of its most significant features is its ability to transcribe audio and video content into editable text, allowing you to easily edit content by editing the text. This feature saves time for users who would otherwise have to listen to audio or watch a video multiple times to make edits. Additionally, Descript offers collaboration tools that allow multiple users to work on a project simultaneously, making it easier for teams to create content. Another unique feature is its multitrack editing capabilities, allowing users to edit audio and video tracks separately, making it easier to fine-tune the content.

    Video Content Creation Tools

    • Webinar Ninja

    Widely considered as the best webinar software, Webinar Ninja is a great tool to create webinar videos and present them to a wide audience. One of the reasons for its popularity is its simplicity. New users can learn all about its features in a matter of minutes!

    You can launch live webinars, use a mammoth library of templates to create professional-looking pages for sign-ups, and much more using Webinar Ninja. Moreover, you can even edit your webinars after recording them to elevate their quality and share across multiple channels seamlessly.

    webinar ninja

    • Biteable

    Producing video content that looks professional can be a touting task for content creators. With Biteable, a lot of video creators have been able to overcome this issue to generate more engagement with their videos.

    Offering a massive library of templates to create interactive and visually appealing videos, Biteable helps users in creating powerful video content. Companies like Panasonic, Airbus, and Virgin have been using Biteable to create their video content, amongst the more than 7 million active users on this platform.


    • Video Peel

    Content marketing is a tedious task in itself, and online reviews can prove to be tricky to handle. It has become increasingly hard for users to determine the real reviews from fake reviews.

    With Video Peel, you can create videos of customers directly recommending products or services as reliable reviews. This SaaS tool helps businesses in creating engaging user-generated content for social proof from the customers of businesses. This helps in creating a very personal, heartfelt, and direct connection with the receivers who become more encouraged to engage with the business.

    Video peel

    • Animoto 

    Video content is an effective form of marketing material. If you can craft your content in a way that is creative, witty and provides all relevant information, your chances of obtaining qualified leads increase. 

    But the problem is how to create an effective video? The answer is Animoto. You can select from a variety of templates when using this video content creation tool. You can even use this tool to add a personal touch to your videos and photos. Another useful feature of this tool is drag and drop, which simplifies the video creation process. Animoto is available in both free and paid versions.

    • InShot

    InShot is a mobile video editing app that allows you to create and edit videos directly from your smartphone. It offers a wide range of editing tools, including trimming, cutting, merging, splitting, and adding music, text, filters, and special effects to videos.

    InShot is available for iOS and Android devices and has a user-friendly interface that makes video editing accessible to anyone, regardless of skill level. It also supports various video formats, including MP4, MOV, and GIF.

    The app has both free and paid versions, with the paid version offering additional features, such as removing the InShot watermark from edited videos and accessing premium filters and effects. The premium version price ranges from $3.99-34.99.

    • Loom

    Loom is a video messaging and screen recording tool that allows users to quickly create and share videos with their colleagues, friends, and family. With Loom, you can capture your screen and record your webcam, or both simultaneously, making it ideal for remote teams, online learning, and virtual presentations.

    It also includes features such as trimming, adding text, and including calls-to-action, helping you to create engaging and informative videos. The paid plans starting from $8, come with additional features, including unlimited storage, custom branding, and team management.

    • CapCut

    CapCut is a mobile video editing app developed by the Chinese technology company ByteDance. It is the same company that developed TikTok. One of its standout features is AI-powered editing, which uses artificial intelligence technology to edit videos automatically based on their content and theme. CapCut offers diverse video effects, including transitions, filters, and animations, which can help users create unique and engaging video content.

    Community building tools

    • Mighty Networks

    Mighty Networks is a platform that offers a custom branding feature, allowing you to customize the look and feel of the community to match your brand. It also has multiple revenue streams, including memberships, courses, events, and sponsorships, giving the flexibility to monetize the community in several ways. Its native mobile app allows you to engage with its community on the go, making it more convenient to participate and stay connected. 

    Mighty Networks also uses machine learning algorithms to provide personalized recommendations to users based on their interests and behavior. Additionally, it offers integrated content creation tools, including video and audio hosting.

    • Discord

    Discord is a communication app that has gained popularity among gamers for its unique features. One of its most significant features is the ability to create and customize servers that can be public or private. This feature enables you to tailor the server to your personalized needs and preferences. Additionally, Discord offers high-quality voice and video chat capabilities, allowing you to communicate with each other in real-time, and making it easier for gamers to coordinate during gameplay. Another unique feature is screen sharing, which is particularly useful for users who want to share their gameplay or other content with other users. Discord’s effective moderation system enables easy enforcement of community guidelines on servers.

    Monetization tools

    • Stan

    Stan is a comprehensive monetization tool designed to help creators and publishers generate revenue from their content. It provides a range of monetization options, including advertising, subscriptions, and pay-per-view models, allowing users to choose the model that best suits their needs. Stan also offers advanced analytics and reporting tools, which help users understand their audience and optimize their content for maximum engagement and revenue.

    • ConvertKit

    ConvertKit is a powerful monetization tool designed specifically for creators looking to earn a living from their content. It offers a range of features to help creators monetize their work, such as customizable landing pages, email marketing tools, and integrations with popular e-commerce platforms. As a creator, you can offer digital products, courses, and other content to your audience, and ConvertKit makes it easy to set up payment options and track earnings. 

    • Patreon

    Patreon is a distinctive tool that allows creators to monetize their content through a subscription-based model. It has several standout features, including its ability to offer different tiers of content to subscribers. As a creator, you can provide exclusive content to subscribers at various price points, allowing them to monetize their content flexibly. Another unique feature of Patreon is its ability to connect creators with their most dedicated fans. Subscribers can engage with creators through messaging and community features, allowing them to build a closer relationship with their audience.

    Frequently Asked Questions (FAQs)

    Q.1. What Does Content Creation Mean? 

    Content creation is a broad concept that begins with the generation of topic ideas, followed by research and the creation of a piece that appeals to your prospects and persuades them to take action. Your content could be in the form of text, videos, podcasts, or infographics. You can use various content creation tools to help you create exceptional content.

    Q.2. What are the Most Important Tools that Every Writer Should Have?

    The tools for which a subscription is recommended are determined by the type of content you create. For example, if you only create textual long-form or short-form content, a Grammarly or Hemingway subscription is enough. If your content includes graphics or videos, you may want to look into Canva, Animoto, and other similar content creation software.

    Q.3. What are Some of the Best Content Creation Tools?

    You will find various tools for your different content requirements. If you are creating video content, you can turn to Streamyard, Biteable, Animoto, etc. For graphics, subscribe to Canva, Giphy, or Piktochart. Whereas for content planning, you may use SEMrush topic research tools, SparkToro, Google Trends, or SEMrush Marketing Calendar.

    Q.4. What is an Example of Content Creation?

    There are various types of content. Some are intended for product marketing, others for information dissemination, and some for brand awareness. Different content formats require different planning and strategy. The most common content creation examples are:

    • Emailers
    • Newsletters
    • Blog post
    • Comics
    • Corporate handbook
    • Explainer and how-to videos
    • Webinars and podcasts

    Time to Create Powerful Content

    Now that you have a list of the most reliable content creation tools across all domains, it is time to pick the one most suitable for your purpose and goals. Make your content creation game strong with these tools, and create valuable and powerful content to boost the engagement of your audience

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    2 thoughts on “23 Best Content Creation Tools for Your Business”

    1. Love the quality content of your article. Simple and super effective. You might want to check this website https://a2designlab.com/, also offers content creation besides logo designing and branding.

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    23 Best Content Creation Tools for Your Business