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What is Google Analytics?

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Are you from the digital world & eager to measure the performance of your website? In the ambiance where everything leaves its mark, one can use a suitable analysis tool. This is where Google Analytics comes into the picture. 

If you want relevant data and the propensity to analyze and implement those data; Google analytics is most conducive to a favorable outcome. Through this article, let’s have a look at Google Analytics from the beginner’s perception.

Google Analytics

Google Analytics is one of the most important measurement tools in SEO services. Whether you have a blog, a static site, or a showcasing movement for individual or business use, you require Google Analytics.  It is a web analytics tool that eventually helps with the data in the wake of a few queries such as: 

  • Changes in the website traffic
  • Existing /new users visited the website
  • Behavioural flow of the website
  • Number of visits and their time span
  • Landing pages visited
  • Sources of sessions/traffic achieved
  • Devices used for visiting the website
  • Visitors age, gender, and interests

Considering the aforementioned queries, below are the essential metrics in Google Analytics Reports – 

1. Real-time Report

As by the name, the real-time report helps us with the activity carried out in real-time, i.e., during the current time. This real-time report is the same as measuring the pulse of the website in a specific moment to see one-day sales or events.

Realtime Overview

2. Audience Report

The audience report in Google Analytics is not real-time. Nonetheless, this report shows various data in one snapshot; including existing users, new users, sessions, average sessions, page views, pages per session, average session duration, and bounce rate.

One can get the data of their websites by adjusting the date in the top right corner calendar of the analytics report. The data can be viewed as hour-by-hour, day-by-day, and month-by-month.

Audience Report

The first time the User visits the website, Google analytics assigns the unique id as the identifier that would help in identifying the new user visits. ‘Users’ in google analytics specify the number of people who visited the website in a particular duration of time.

Users Visits

  • Sessions

Google Analytics keeps track of the sessions every time a single user visits the website. Sessions become ideal after every 30 minutes of inactivity. Also, whenever the page is loaded, the count for the sessions starts right away. This data is seen under the ‘Audience’ > ‘Overview.’Sessions

  • Average Sessions

The average session ideally varies by stating how long a visitor spends time on the website.  The same is calculated based on ‘total duration of all sessions’ divided by ‘your total number of sessions.’

Average Session Duration

3. Acquisition Reports

The ‘acquisition’ report is all about knowing how people are finding your website. This report breaks down the sources of the traffic categorizing them as  – direct sessions, organic sessions, referrals, social media platforms, paid search, email, and affiliates.

Acquisition Reports

4. Behavior Reports

The behavior report tells about the activities a user performs while checking the website. This report focuses on the individual pages of the website. The behavior report provides an overview of page-views, landing-pages, events, publishers, bounce rates, and exit rates of the websites.

Behavior Reports

  • Behavior Flow

Behavior flow shows the paths of visitors traveling across the website from one page to another. It thereby helps us in understanding the most engaging content on the website.

Behavior Flow

  • Pageviews

Pageviews metric in Google Analytics helps us to understand the total number of views per page. That is, how many visitors visited the page and how many times. 

Pageviews

5. Conversions

Do you want to know the performance of your website? Are the set objective goals achieved? Google Analytics helps us to find answers to these questions.

Every website has a specific objective, set as: 

  • The eCommerce website owner would want to know the transaction on order
  • The media companies want to know about how long the visitors spend time reading their news/articles on the website and many more

Conversions

  • Goal Completion

When a goal is set, the amount that one assigns as per the completion of the goal is also set. Each time a user achieves a target; its data is tracked and reported as Goal Value.

One can check this in “Conversion”> “Goal”> “Overview”.

Goal Completion

Process of Google Analytics

Google Analytics is free, as well as a paid tool. Small businesses might get the needed data in the free version. However, big enterprises or companies need an advanced funnel for fetching few data. More views and dimensions would require the paid version of google analytics. 

Google Analytics contains a piece of Javascript code that is required on each page of the website. This Google analytics code helps to collect the information from the browsers the moment the user arrives until the user leaves the website. The requested page by the user is responded to by the server. Once the browser collects the data, this web analytics code creates cookies on the user’s device. This cookie helps in determining whether the user is new or an existing user for the websites.

Data collection and data processing are essential operations for google analytics tools. The collected data and all the other information must be sent to Google Analytics for further execution. Cookies data and the related information is stored in the main function file named as /collect. This approach ideally helps Google’s server to identify the file request time and the user’s information about landing pages. Additionally, the data processing operations get processed over every hour with real-time data.

Which reports do you observe consistently in analytics? Want to fire a query, please let us know in the comment section. We, the envoy of the SEO agency, are ready to help you all.

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