What is Organic Traffic In Google Analytics

What Organic Traffic is and How You Can Increase it for Your Website

A great website is ever-evolving. You don’t just make a website and leave it at that—it’s important to monitor user acquisition, activity, and SEO rankings to keep your foot ahead in the race of getting traffic directed to your website. The starting point and perhaps, the most important part of this process is understanding, decoding, and enhancing your website’s organic traffic. 

Paid vs organic search resultIntroduction to Organic Search in Google Analytics 

Google Analytics is an advanced tool that helps developers and website owners understand their audience: where they are directed from, how long they stay, and what pages they visit most, to name a few. 

One of the key terms and metrics that Google Analytics provides its users is organic search data. When a viewer lands on your website without the aid of ads or direct marketing attempts, it is classified as organic traffic. This essentially means that the user has searched specifically for your website or your website has shown up in response to certain terms entered in the search engine

What is Organic Traffic?

If you are still wondering what organic search in Google Analytics is and where you can find that data, follow these simple steps: 

  1. Login to your Google Analytics account and click the ‘acquisition’ tab. 
  2. Next, click ‘all traffic’ and then ‘channels’. 
  3. Here you’ll find the organic search data. 

Organic search data helps you understand how many users discovered your website organically in the selected time frame.

Why is Organic Traffic Important? 

  • It is the most common and trusted customer acquisition method. 

Organic traffic signifies the number of people who searched for something and then clicked on your website or Web page in the search results. This means that your website is serving as a resource or solution for the viewer. This organic discovery is likely to increase their trust and add to your credibility. 

  • It helps you understand your audience better. 

An organic search tells you what people are looking for when they land on your website. For instance, if you are a travel blog website and your organic search data shows that the most common word under which your website was discovered was ‘traveling on a budget, this tells you about targeted audience interest areas.

What are Some Other Forms of Website Traffic?  

To understand this better, let’s identify a few other forms of traffic and how they’re different from organic ones: 

  • Paid Traffic: 

This includes the traffic that gets redirected to your website via paid ads on the Search Engine Results Page (SERPs).  

  • Direct Landing: 

When a user manually enters your website’s URL or comes from an unknown but direct source, it gets counted under direct traffic. 

  • Referral Redirects:

Interlinking, backlinking, and seed linking your website to other websites and platforms can potentially lead to some redirects. These amount to referral redirects on Google Analytics.  

  • Social Sourced: 

The traffic that lands on your website via different social media platforms, including Instagram, Facebook, Twitter, Pinterest, to name a few, forms the ‘social’ category on Google Analytics. 

  • Display Traffic: 

This refers to the targeted traffic that comes via different banner and display ads. 

  • E-mail Leads: 

Email marketing, an evergreen tool, also generates a lot of traffic. This forms another source of viewership on one’s website. 

How to Increase Organic Traffic? 

Since organic traffic is extremely important for any website to grow and flourish, one should keep a tab on the data, identify areas of improvement and constantly keep attempting to enhance the website to garner more organic traffic. 

Four important tips and points to consider here are: 

  • Publish relevant content (via blogs)

There is a reason that people say content is the king. It is what makes, builds, and holds your website together. While writing the content, keep in mind that: 

The content serves a reader/viewer’s purpose. It should focus on giving solutions and adding value to the user’s search. 

It should be evergreen yet topical: Topical keywords and content have great organic reach and traffic. 

  • Include keywords 

Keywords play a major role in directing organic traffic to one’s website. In fact, they are the sole link between a search and the result. A great way to go about enhancing keyword density in your content is asking yourself, “what will a user who wants to reach this Web page lookup?” The answer will help you identify the right keyword. 

  • Get Backlinks 

Backlinks in the SEO world are a hidden yet effective tool to increase browser listing ranking and to generate more traffic. Try writing to websites that collate listicles or have references and backlinks features to direct more audience to your website. 

  • Focus on SEO 

While content is king, SEO is its throne in the digital and tech world. It is important to extensively focus on SEO. Be its keyword density, backlinks, technical SEO, alt attributes, they all make a lot of difference in attracting organic traffic. 


Here’s the bottom line: the higher the organic traffic, the better and more credible the website becomes, both in the eyes of the browser and the user.  An SEO company would agree that the key is to approach your website from a customer’s lens. That is, think of the kind of solutions they would want, how they would like them to be structured, and what more you can offer to make them stay longer. These things will help you increase organic traffic on your website and make it high on utility and, thus, will automatically garner better results even when it comes to other user direct channels.

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What is Organic Traffic In Google Analytics