Ultimate Guide to Identify Keyword Gaps & Keyword Gap Analysis with Semrush Tool

Ishika Jain is an author and SEO expert focusing on BFSI clients. Her journey into SEO sparked from curiosity about search engines, leading to expertise in boosting online visibility. With a flair for technical details and love for on-page optimization, Ishika offers a holistic digital marketing approach. In

Ultimate Guide to Identify Keyword Gaps & Keyword Gap Analysis with Semrush Tool

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    Do you want to get maximum visibility on SERP? If yes, then you know the building block for any page is Keywords. Keywords are essential to SEO since they address the transactional, navigational, or commercial, nature of a website or content.

    Keyword targeting is always a tedious job, and there are often gaps in your keyword strategy that need to be filled. To get the right keywords, you need to research, identify, and then target those keywords that can make all the difference in the success of your website. 

    So here comes your rescue- Keyword Gap Analysis

    By conducting a Semrush Keyword Gap analysis and comparing your own website to those of your competitors, you can identify gaps in your keyword strategy and take steps to close them. Read this blog to get all the answers related to Keyword 

    What is a Keyword Gap?

    Keyword gap is the process of identifying the right keywords that your competitors are successfully ranking, that you are not. To rank on the top of your competitors, it’s important to identify Keyword gaps and close them.

    How to use Keyword Gap in Semrush?

    Step 1: On the left, click on Keyword Gap in Semrush.

    Where is keyword gap in Semrush

    Step 2: Start by entering your domain and your competitors’ domains into the tool (You can add up to 5 competitors). Select the path according to your need.

    adding competitors for keyword gap analysis in Semrush

    Path Meaning :

    1. Root Domain – The Root Domain is the highest hierarchical level of a site. For example – https://www.infidigit.com/
    2. Exact URL – Particular Page of that website. For example – https://www.infidigit.com/blog/import-xml-formula
    3. Subdomain – Subdomains are separate domains created by root domains. For example – Blogs.Netflix.com
    4. Subfolder – When a website has different categories they are put into subfolders. For example – https://www.infidigit.com/blog/. Here there would be many blogs that are put into a subfolder named “Blog”

    Read to know the difference between a Subdomain & Subfolder

    different paths for keyword gap analysis in Semrush

    Step 3: You will get the list of keywords for what you and your competitor are running for.

    list of all keywords for keyword gap analysis in Semrush

    What do these terms mean in Semrush?

    1. Shared – You and your competitors are targeting (sharing) the same keyword
    2. Missing – Your website is not targeting this keyword. That means creating new content around this keyword and optimizing it accordingly.
    3. Weak – Your website is targeting this keyword but its optimization is weaker compared to your competitors. Please consider reoptimizing your content based on these keywords.
    4. Strong – You are excelling with these keywords targetting. 
    5. Untapped – You have the potential to tap on these untapped keywords and have a competitive edge.
    6. Unique – Unique keywords refer to those keywords that only your website is targeting. All those keywords will be seen in the untapped section of your competitors. From here you can get the data, on which high search volume (SV) keyword you are ranking on and your competitors are not
    7. All – All the Buskets – shared, missing, weak, strong, and unique are clubbed together.

    What Results Can You Get from Doing a Keyword Gap Analysis?

    Performing a keyword gap analysis using the Semrush Tool can yield several valuable results for your SEO strategy. These include

    1. It helps identify keywords that competitors are ranking for and your website is not. This information can help fill the keyword gaps in content and optimize your website for those keywords, potentially increasing visibility and traffic. Take advantage of this feature and try to target those keywords.
    2. Keyword gap analysis can help identify those keywords that both you and your competitors are ranking for, allowing you to compare your performance and identify areas where you can improve.
    3. Semrush Keyword Gap Analysis can help you discover new keyword opportunities that you may not have considered before, giving you a competitive edge.

    How to Create a Keyword Gap Analysis Plan?

    1. Focus on long-tail keywords, as they are more specific and less competitive. 
    2. Prioritize the keywords with high search volume and low competition. 
    3. Finally, use the insights gained from your keyword gap analysis to create high-quality content that targets those keywords. 

    By following these tips, you can optimize your SEO strategy and improve your website’s visibility. See you at the Search!


    In short, utilizing the Semrush Tool for your keyword gap analysis can provide valuable insights for your SEO strategy and help you optimize your content for maximum visibility on Search Engine Result Page (SERP).

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    Keyword Gap Analysis with Semrush

    Ultimate Guide to Identify Keyword Gaps & Keyword Gap Analysis with Semrush Tool