Myntra Records 186 times Lower CPC Then Paid vs Organic

1. Sub category gap analysis was performed to find out which of them Myntra was missing out on. Then we started working on the sub categories to drive in more traffic & new keywords ranking.

2. Product Gap analysis was performed to check what kind of products & varieties we look forward to. Then we started working on those products & it’s varieties to get them ranked in top positions to get more traffic.

3. To check which brands were not with Myntra & to share it with the relevant team to get them on board. After the Brands were on board we started working on it to get them ranked in better positions.

4. We also filled the content & keyword gap by covering all the necessary important secondary & LSI keywords in the content. Relevant on page changes were also made to give users & bots a better content about the pages.

1. We optimized title & meta descriptions with new ideas and implemented refreshed new meta with % discounts, price, powerful CTAs and many more word combinations.

2. Adding fresh content on pages with some concepts like ‘top searches,’ ‘tables’ & ‘top categories.’

3. We kept ourselves in the place of Users to get a perspective of how the content was to be written. The outcome was not just the traffic but also the content that we created had a different value in terms of micro detailing of a particular topic.

1. To answer end-users queries, we used FAQ schema, which increases overall clicks & CTR for respective keywords.

To showcase the prices, offers, and availability of products on the SERP to the end-user for better visibility, we implemented the Product schema. 

2. Review and rating schema implementation helped to know the viewpoints of users purchasing the products.

For visibility in a video on SERPs, we used Video schema, which increased the average time spent on the landing page.

3. Identifying new opportunities within categories and brands and creating relevant landing pages.

4. Optimize the content for Featured Snippets listings on the list (both numbered and bulleted) and Table Snippet.

1. Performed content gap analysis & identified list pages with and without footer content to make it more informative.

2. Content Wrote on pages was more of product relevant pages, unique, valuable to the readers, and SEO-friendly.

3. We implemented a dynamic price table that lists one-of-a-kind products with their price, thus securing a featured snippet on SERPs

1. We have carried out extensive category-specific keyword research.

2. Created landing pages for high-search-volume terms and implemented on-page elements meticulously.

3. Implemented contextual and footer linking to help high-search-volume keywords to gain ranking.

An addition of related categories which helped the users to get the relevant categories handy rather than searching it which in turn improved sessions.

Unique & relevant meta titles and descriptions were updated on pages.

1. Infidigit turned to influencer marketing to increase user involvement. We partnered with several influencers to promote Myntra to raise product awareness and gain popularity..

2. We also tried getting backlinks from the popular brand websites for the respective brands.

1. We focused more on the head (Search volume above 40,000) & torso (Search volume between 4,000 & 40,000) keywords.

1. A keyword level analysis was done in terms of competition & what we could do differently. What factors were the competitors strong on & what were we missing.