Blogging has become one of the essential parts of modern digital marketing. Having a blog helps attract organic traffic and increase conversions. However, that might not be enough in today’s digital marketing landscape. To achieve success with your blog and increase conversions, you need proper optimization. Many Australian businesses struggle on this front, which is why they seek out resources and help from third-party professionals.
To give you a good idea of where to start with blog optimization, we have come up with a few tips that might come in handy when designing your blog.
Implement effective CTAs
It can be argued that the most important part of your blog posts is the CTA (Call To Action). It is the button that gates your offers and gets people closer to a desirable action. As the bread and butter of your strategy, it needs to be optimized to make your blog content more effective.
The most important factors you need to consider when designing your CTAs are:
- Effective CTA design practices
- CTA relevancy in specific topics
- The number and type of CTAs you want to implement
- The placement of primary and secondary keywords
- CTA location
Generally speaking, you will want to make your CTA blend in with the design of your website while also making it stand out. It might seem like a contradiction, but this kind of practice is essential for proper CTA design. If you choose to utilize multiple CTAs, make sure that they are relevant to the content that you present on the blog post and match them with the overall web design. Implement primary and secondary keywords in your CTAs to maximize SEO (Search Engine Optimization) benefits.
When it comes to CTA location, there are numerous tools that can help you place them in your blog posts optimally. Heatmaps are some of the most effective tools for this job. They can show you where users scroll and click the most, giving you insight into the most optimal location for a CTA or two.
Create digestible content
Once you decide where and how you will implement your CTAs, you have to make sure that users will reach them when skimming through your content. If the content you provide is too dry and information-packed, users will likely have difficulty getting through it. As a result, you might not get as many conversions. This is why it is important to create digestible content that is easy to read and skim through.
Aim to create useful nuggets of content that are spread throughout your blog post. Give users the information they need in increments instead of one big wall of text. Highlight the main points of the blog posts in headings and divide sections into small paragraphs that explain concepts succinctly. Use bold text whenever you mention terms that are important for the topic.
Remember that the goal of your blog posts is to get to the point as quickly as possible. Users aren’t likely to linger on your page if they cannot scan the content within a few seconds. They want to reach a heading that covers a topic they need, check for relevant information, and immediately get a solution. With proper formatting, you can achieve this and keep them engaged long enough to convert.
White space is vital for written content. If the text is too small and packed tightly, users will have a hard time reading it. Implement white space on the sides of a page to create an open and spacious feel for your blog as well. It is a surefire way to create an attractive blog post that will keep users engaged.
Improve your copywriting skills
Great content writing will only get you so far when it comes to conversions. It is true that highly readable and digestible content increases the number of visitors you get, but it does not guarantee that you will get the desired reaction.
Your content has to provide value to the customer while also enticing them to follow up on your attractive offers. This is where copywriting comes in. It helps you promote offers more effectively without sacrificing the quality of your content.
Plenty of good content writers simply add a CTA to the end of their blog post and call it a day. Not only does this not attract conversions, but it also makes your efforts seem cheap and lazy. Good copywriting requires that you blend in elements like the CTAs, offers, and tone of the blog seamlessly. This means that you must take time to think about which offers and CTAs would go best with a particular blog post and how to insert them properly.
When writing the first draft of a blog post, make sure to keep your target audience in mind. Ask yourself what they want to see in terms of offers and content. Once you get a good perspective, you can use your content writing skills to create compelling copy.
Optimize your website
The content you offer is only a part of the effectiveness of your blog. While one of your main goals should be to bring in organic traffic, you also have to consider appealing to search engines. After all, what good is useful and information-rich content if nobody is around to read it? Because of this, you must optimize your website to increase search engine rankings. This is where proper SEO practices come in.
In simple terms, SEO focuses on increasing your website rankings on search engine results pages. The higher your website ranking, the more likely users will run into it when searching for specific keywords.
This aspect of digital marketing is more of a science than an art. Search engines like Google utilize algorithms that have preferences for certain elements and web design choices. While no one knows exactly how these algorithms work, there are certain trends that websites can follow to increase their rankings.
How do I optimize my website?
The success of blogs often depends on their ability to adhere to proper SEO practices. This is why so many Australian website owners are scrambling to implement design changes that would best attract search engine crawlers.
SEO can be incredibly complicated, depending on the level of success you wish to reach with your blog. Everything from the page load speeds to the number of implemented keywords can affect SEO.
Visual and textual design choices can often clash with website optimization and make it difficult to balance these elements properly. As SEO requires adjustments in writing, design, programming, and various other areas, it can be challenging to dedicate an entire team for the job. As a result, many websites turn to outside help for their optimization needs.
A business based in Australia would find it easier to enlist the help of a professional SEO company from Sydney or Brisbane than to handle it in house. Instead of dedicating resources to creating a standalone team for SEO, they can use them to work on other aspects of their blog. It is a more efficient solution, which is why these services are highly sought after among Australian and international websites.
Test your design and CTAs
What happens when you create the ideal website design and optimize your blog properly? Trick question—there is no ideal design, as your blog needs to evolve constantly to meet the needs of users and search engines alike.
When you publish a blog post and implement your CTAs, you base decisions on knowledge and best practices that worked up until that point. Afterwards, you have to monitor the effectiveness of your blog posts and make changes accordingly. Use various programs to test your website rankings and conversions.
If some time has passed and your blog posts are not converting like they used to, it might be time to make some adjustments. Conduct keyword research to see which terms are trending and how they compare to your current choices. Check out the heat map and see if users are lingering on different parts of a page. If so, move your CTAs to make sure that they remain effective as time goes on.
As long as you monitor your blog regularly and make changes, you should be able to keep your conversions up for a long time.
It can be difficult to optimize your blog for higher conversions if you do not know where to start. There are countless elements that influence your number of visitors as well as your likelihood to convert. The good news is that website visitors and search engines will always be on the lookout for one thing—quality content. Elements like SEO, CTAs, and website design can be taken care of by professionals and adapted according to current standards, but the content is still king.
What did you think about our post on this subject? If you have anything to share, let us know in the comments below.
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