Blogger Outreach: The Definitive Guide

Ankit Thakkar is a Group Head here, at Infidigit. He is associated with us for the last 4.5 years. He takes care of more than 15 client deliveries, manages a team of more than 40 people and also takes care for product delivery at Infidigit. With his SEO strategies, he has won more than 7 awards in the SEO space. Ankit has always loved taking up new challenges and is focused on managing tasks efficiently and effectively. Helpful and Hardworking are a few of his skills that we love. When not working, he loves reading books, listening to music and watching series. In

Blogger Outreach: The Definitive Guide

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    No matter which sector or industry your business belongs to, the fact that digital competition is getting tougher each day cannot be contested. Therefore, it is important to keep abreast of new and emerging techniques that can contribute towards the growth and success of your business. One such technique or activity that businesses have started investing heavily in is blogger outreach.

    For those who are wondering “what is blogger outreach” this blog has some answers. Not only have we detailed out what blogger outreach exactly is, but also included some major reasons as to why you, as a business owner, should invest in it. Also sometimes referred to as influencer marketing or blogger relations, blog outreach can be defined as a marketing method wherein you reach out to individuals who own blogs and ask them to promote your business by writing about your brand, offerings, or services.

    What is Blogger outreach

    Blogger outreach is a marketing strategy in which brands approach one or more industry-famous bloggers or influencers to promote their products and services. Blogger outreach revolves around content marketing (like guest posts by industry leads) or partnerships (like promoting services to large crowds via influencer posting). With the help of the right influencer, your business can reach unanticipated heights. For instance, if your business is related to architecture, you can reach out to bloggers who’re part of allied industries, like interior designers. The benefit is that you share a common audience base but you are not rivals. You offer different things to the same audience base. This can gradually attract new clients. 

    Why blogger outreach is a good strategy 

    Blogger outreach is an extremely cost-effective marketing tactic that helps your brand acquire the targeted and focused exposure it needs. Essentially, blog outreach is a good strategy because it not only enhances visibility, but also gives a push to the content marketing and SEO strategies. Bloggers who show avid interest in your business can help promote your service to the right audience. These bloggers are trusted by their fanbase, and, through their promotions, can be instrumental in propelling your business to great heights. 

    Types of Blogger outreach 

    1. Sponsored posts 

    Simply put, sponsored posts are paid posts wherein you collaborate with other influencer bloggers to promote the products or services on their website or blog. Generally, the post will have at least one link that redirects to your blog, bringing you online traffic.  Sponsored content is ideal for boosting consumer engagement and creating brand awareness.

    1. Product reviews 

    Product reviews are an integral part of the blogger outreach program because it uses the blogger’s credibility to reveal more about the product’s or service’s positives. The blogger will post a short review video or write a product review and share their experiences with their audiences.

    1. Product features 

    Product Features is an excellent blogger outreach tool where an influencer blogger will write a detailed review of the product or service or make a video. 

    1. Giveaways 

    A giveaway is a great way to help spread the word about your product or services, reach new customers, encourage people to buy, and promote loyalty in existing customers.

    Benefits of Bloggers Outreach

    Let’s go over some of the benefits of blogger outreach:

    Boosts Online Visibility

    In the current market scenario, where numerous businesses coexist, it has become extremely important to mark your place. You need to spread the word about your business to as many people as you can and blogger outreach is a great way to do so. It ensures that you come out of the social media zone and promote your brand across several platforms. The exposure is great for both short as well as long term digital strategy of your business.

    Is Cost Effective

    One of the major benefits of implementing a blog outreach strategy is that it is cost effective. Compared to traditional link building methods such as PPC or link buying, it is a much cheaper alternative. It is also a lot more effective as bloggers have a direct channel to their target audience and an established connection with them. Also, this makes it a great way to boost your content marketing and search engine optimization (SEO) campaigns.

    Enables Businesses Reach Other Markets

    The digital world is evolving at a rapid pace. Therefore, the need for businesses to be diverse is more apparent now than ever before. Hence, you need to ensure that your organization is exploring different avenues and areas. This is where blogger outreach can help you. It helps you make a name in other markets thereby ensuring that you haven’t put all your eggs in one basket.

    Earns Backlinks

    Earning backlinks is probably the biggest reason that businesses opt for blogger outreach. They helpBacklinks drive customers directly to your website. Also, the higher the number of quality backlinks you have, the higher you rank on search engines. This automatically improves your brand visibility.

    Boosts Connection with Niche Audiences

    Another massive advantage of blogger outreach is that it helps boost your businesses’ connection with niche audiences. Niche audiences can be defined as the people of your niche who actually want to hear about your business and avail your services. Since most bloggers write about niches instead of genres, their audience is extremely targeted.

    Builds Relationships

    Nowadays, building a good relationship is of pivotal importance for business growth. It has become very important for businesses to maintain a good working relationship with professionals, known as influencers, who are reputable and have a voice online. They can be very beneficial to your brand and the vice versa is true as well.

    Is A Great Way to Promote Content

    Most individuals are always on the lookout for the best ways that the content can be promoted. With blogger outreach, you have the opportunity to promote your content directly to your targeted audience. This is especially useful if you are trying to promote any particular service or product of your company.

    Boosts Your Global Presence

    In this day and age, a localized presence is not enough. If you want to discover new opportunities, boosting your presence at the global level is a great way of going about it. Blogger outreach can help towards enhancing your profile in other countries. This opens up new opportunities.

    We hope that this blog has helped you understand the importance of blogger outreach. For more such SEO and Digital Marketing tips keep following the Infidigit website. 

    Steps to Create Blogger Outreach 

    1. Know What You Want

    Having a clear idea about what you want and how to achieve your campaign goals would help you save time, effort, and money.

    1. Make an Action Plan

    Once you know what you want, it is time to draw an action plan. This will help you to achieve the goals you have set and help you decide which way is the best to achieve them.

    1. Research Your Bloggers

    Researching and finding the right bloggers to help you achieve your goal can be overwhelming. However, it is important to list the best bloggers you feel are ideal for promoting your brand. Find out more about their website’s domain authority and social media followers, and read comments on their website.

    1. Reach Out and Communicate Effectively

    Once you have narrowed down the bloggers, it is time to find their email addresses, reach out to them, and communicate effectively. Your email must speak to the point and be  clear of what you expect and how the blogger will benefit from this partnership.

    1. Manage and Measure Outreach Goals

    When collaborating with multiple bloggers, you must manage and measure outreach goals to manage the campaign effortlessly. You can measure the success of your outreach program using various tracking systems.

    1. Optimize Your Strategy

    Using your data, you can change your blogger outreach program to get the most out of it and minimize past mistakes and errors.

    Blogger outreach best practices 

    1. Choose Relevant Bloggers

    Always choose influential bloggers relevant to your products and services.

    1. Simple and Effective Communication

    Keep your emails simple with bullet points to make them more effective.

    1. Be Creative

    Create better ideas to reach more customers to improve your brand presence.

    1. Focus on Relationship Building

    Focus on creating long-term partnerships with influential bloggers rather than just a transactional collaboration.

    1. Promote Your USP

    Always emphasize why your product is exclusive and benefits the customers.

    Bottom Line 

    Blogger outreach is important for every business, whether new or not. It can draw traffic and increase sales. If you haven’t yet introduced blogger outreach into your marketing campaign yet, then it is about time that you do, because it can reap unrivaled rewards for your brand.

    Reviewed By – Kaushal Thakkar

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    Blogger Outreach: The Definitive Guide