9 Key Reasons Why Google Doesn’t Index Your Website

Ayush Choudhary, Analyst – Digital Growth at Infidigit, is an SEO professional with 2+ years of experience. Expertise in On-Page, Off-Page, and Technical SEO and Website Audits. Creating strategies for impactful and measurable results.Helping renowned brands to grow organically and improve their presence on SERP. In

9 Key Reasons Why Google Doesn’t Index Your Website

Witness an Increase in your ROI

Unlock higher rankings, quality traffic, and amplified conversions through tailored award-winning SEO strategies.


    You are now ready to make your web page live after working hard on the writing, designing, optimizing and programming aspects. And your site is still not indexed? And you are wondering why?.

     There are many reasons as to why Google isn’t indexing your site. Stick with this article to find out some of the most common ones..

    1. Your Page Is Not Mobile Friendly.

    Regardless of whether the content on the website is upto the mark or not, if your page is not optimized for the user; you’ll lose the rankings. Mobile optimization is not that difficult. It can be done by adding responsive design principles such as fluid grids or CSS media queries. Furthermore, you can also check the mobile-friendliness of your site on Google’s Mobile-Friendly Testing Tool. If it doesn’t receive a “passed viewing”, you need to be dedicated to making your mobile site friendly.

    2. Not Using A Well-Defined Sitemap.

    A sitemap contains the list of all the web pages present on your website and is visible and accessible by the search engines and the web page users.

    Google will not understand about the pages and index your pages if you don’t have a well-defined sitemap. Using a sitemap, you instruct Google about your website’s main pages and help them crawl and index.

    3. Your Site Contains Very Little Well-Written Content.

    The site’s content must be informative and of good quality. Content on the site should always provide relevant information, answer the queries, or offer a viewpoint that will make you stand out in your niche. For example, if the competitor website has a piece of 800 words content and your website has only 250 words content google will undoubtedly give preference to the higher written content. You might get a question: is wordcount a ranking factor? It is, but it’s not the only one.Your content should also be engaging to the users and should not contain any plagiarism.

    So, what is plagiarism? Simply put, plagiarism can be defined as another author’s ideas, language or thoughts that are represented as one’s own original work.

    Thin content pages can cause indexing issues as they do not contain unique content and do not meet the quality standards.To resolve this, you need to add relevant keywords by maintaining the keyword density and providing quality content on your site.

    4. The Site Is Penalized By Google. 

    Google penalizes a site or a page if you build spammy links and have black hat seo practices. Penalty links can bring your website down and give you indexing issue.  If, in the past, your website has been penalized by Google, and the following changes haven’t been made, then you will still be facing the indexing issue. If your Page has been penalized by Google, the safest way to overcome it is by removing the manual penalties and spammy links and adding new refreshed content.

    5. Coding Language Is Complex

    Coding languages could be outdated or not updated, which can lead to crawling and indexing problems. Or your website is built through javascript. The JS is what prevents you from crawling through shady places. Cloaking is one of the possible techniques. Google expects you to make all CSS and JS crawlable. You may need to remove any blocked files and allow full crawling to give Google a view of your site. You can resolve this by using url inspection in the Google search console, identifying the issue, and resolving it by creating a responsive web page.

    6. Check how Quickly Your Website Loads

    There are 3 core web vitals that Google gives preference to. They are as follows: responsiveness,visual stability and performance.

    Google may give you less preference if a website loads slowly. This is because google provides the user the topmost and the most relevant information that loads quickly. The slow loading speed can be caused when a website is built on an old-fashioned server with limited resources or built on a complex .net server with a wow effect. To check the page speed, you can use Google page speed analysis. And find out the areas where you can improve your speed performance. Ideally, your website should score near 100 for better performance.

    7.  Meta Tags

    Meta tags are information that you use to tell search engines and visitors about your site. There can be many pages where the meta are not correctly optimized Your page or a website contains noindex, nofollow tags that need to be resolved and implemented correctly.

    8. Robots.txt Files

    Robots. txt is a file that tells search engine spiders to not crawl certain pages or parts of a webpage. You need to make sure that your page or website isn’t blocked by a robot txt file, preventing it from indexing.

    9. Redirect Issue

    Indexing is also affected by redirect loops. It is usually caused by typos, and can be easily fixed. Let’s make it understandable, in the start you need to find out the url creating a redirect loop. Check which .htaccess it has. Locate the redirect loop-causing page. Use WordPress to find an HTML source for one of your posts. It is worth the effort to fix any 302 redirects and ensure they are set to URL 301.

    Furthermore, ensure that you are not redirected from any 404 URLs. Additionally, you should also check that there’s no duplicate url of a redirected url.


    Identifying the indexing issue of a website can be challenging but when found can be resolved easily.

    To maintain your website performance content, technical SEO, and links are some of the key factors. However, if indexing issues are present on your site, all the other SEO elements won’t work.

    Ensure that all the factors are checked and the issues are resolved and you’ll be making your way on SERP. And always remember to optimize your page with relevant keywords. You also have to ensure that all the technical factors are correctly implemented on the site to help Google crawl and index your website.

    How useful was this post?

    0 / 5. 0

    Leave a Comment

    Secrets to be the first on search, right in your inbox.

    Subscribe to our newsletter and get carefully curated SEO news, articles, resources and inspiration on-the-go.

    Share this article

    9 Key Reasons Why Google Doesn’t Index Your Website