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What are Meta Tags?

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Meta Tags are small snippets of textual information that provide search engines with an overview of the content on a web page. They act as the source code for a web page that helps search engines index the page to display on result pages.

Why are Meta Tags so Important in SEO?

Meta Tags and SEO are crucial to optimizing your website. They can help a page attain better rankings on search engines. They are placed in a particular section of any HTML page, which is referred to as the <head>.

Meta Tags SEO provides search engines with a complete overview of the exact type of content on your website. For instance, if your Meta Tag descriptions of a web page have a particular keyword, then whenever that keyword is searched, search engines will display your web page in search results. There are 6 types of Meta Tags in SEO.

Six Important Meta Tags in SEO

  • Meta Title 

The first thing a user views on a search engine results page (SERP) is the meta title. As the name suggests, a meta title is the main title of your page. Here are the best practices you can follow for writing a meta title:

  1. Write unique meta titles
  2. Keep the meta title brief and descriptive; limit the length to 50-60 characters 
  • Meta Description

Meta descriptions are a follow up to meta titles. They provide a complete overview of the content on the web page. Here are the best practices for writing meta descriptions:

  1. Write unique descriptions 
  2. Keep it under 160 characters 
  3. Include your target keyword
  • Meta Robots Tag

Meta Robots Tags point search engines to the specific web pages on your website that need to be indexed. Unnecessary indexing, therefore, is avoided. Here are the best practices for writing out Meta Robots Tags:

  1. Use Meta Robots Tag to guide search engines on how they should access the content on your web page.
  2. Make sure you do not block pages with Meta Robots Tags in robots.txt.
  • Header Tags

These tags are used to define the headings and subheadings in the content of your web page. These usually are of three types—H1, H2, and H3. Best practices for writing Header Tags include:

  1. Keep the headers relevant to the text 
  2. Ensure that the headers are readable for end users. Do not stuff with keywords.
  • Alt Image Attributes

Alt Image Attributes refers to the process of image optimization, in which an alternative text is provided to users for whom the images might not load. It also helps search engines in identifying the images on a web page. Here are the best practices for writing Alt Image Attributes:

  1. Be clear with the image alt tags 
  2. Optimize the images for Google Images
  • Meta Viewport

Meta Viewport helps a browser render your web page on different devices. For instance, if your web page has been opened on both a computer and on a mobile device, Meta Viewport helps the browser in sizing the display so that it is convenient to browse on both devices. It is considered industry best practice to use Meta Viewport for all your web pages.


Utilizing the full potential of meta tags is only possible through sustained expertise in the SEO domain. Hence, to make your web pages rank higher, be SEO healthy, and optimized, avail the services of Infidigit, an SEO company in Mumbai that offers professional SEO services to elevate your website’s rankings and reach on the web.

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