SEO optimised content is an essential component of a successful content marketing strategy. Content and SEO go hand in hand, and the right content helps to increase website’s reach.
What is SEO content?
Search engine optimisation is the process of optimising a website so that it can easily be visible on search engines.
SEO content is nothing but online content that helps bring organic traffic and increase your website’s ranking in search engines. The content revolves around specific keywords that are responsible for driving users and sessions to a website.
SEO optimised content is essential in the following areas to achieve quality traffic
E-commerce Category/Sub-Category pages
For a retail e-commerce website, category/sub-category page is a must. These pages on a website are just like a dedicated salespeople in a store. Creating SEO optimised content for your category/sub-category page will help your traffic and conversion rate to grow significantly.
Blogs are the easiest and most common way to create content for SEO. Blogs tend to be more engaging. Catchy headings, informative content and a decent number of words helps to retain readers on your page for a longer time.
This includes an informative piece of writing such as news articles, feature piece or current issues. It is mainly a written work published in newspapers and magazines.
Watch the following video to understand the role of content in SEO
Here are tips on how to create content for SEO
The right SEO content writer
It is crucial to identify the right content writer. The writer needs to be well versed with your company and the technicalities of your product. The person should have strong writing skills, understanding of SEO optimised content, knows the language and audience well.
Choose and research your topic
When deciding your topic keep in mind what your target audience would like to read about. Research the topic thoroughly before you start writing. What kind of questions are people asking around that topic? Are there any other content pieces published on similar topics, and how will you make your content better and stand out from those?
Create a list of keywords you would like your content to rank for. These keywords will be like a guide for your content writing. Your keywords can comprise of multiple words. An SEO optimised content helps your page rank on search engines whenever these keywords are searched for. There are many free keyword research tools available online to help you research the right keywords.
Know your audience
It is crucial to determine and understand your target audience. What age group are you writing for? Does your audience prefer simple and easy to read language or a more formal tone? What kind of content would they be searching for? For example, if your audience mainly comprises of teens, you might want to add more images and videos to your content. Use less text and keep the content crisp and clear to understand. Teenagers usually tend to use their mobile phones for searches more often. So, make sure your website is optimised for mobile use.
A headline is the first sentence your audience will lay their eyes on. An attractive headline can increase the click-through rate. You need to make sure your headline resonates with your audience, for them to continue reading the article. The headline should revolve around the primary keyword.
The SEO optimised content should be attractive not just to the Google bots, but also to the users. Here are a few points to keep in mind to make sure your content is of the best quality.
- Should be simple and clear to understand
- Informative and relevant
- The right content length
- Grammatically correct
- Is not plagiarised
- States the correct facts
- Must answer what your audience is searching for
- Strategically uses keywords
- The content is better than the current ranking pages
- Make sure it is an SEO friendly content
You can also watch the following video for the 10 best content creation practices
What do you want your audience to do next?
What is the next call to action you want your audience to take? What is the primary purpose of your SEO content creation? The answer could depend on the kind of business you’re running. Your goal could be to make them buy your products or subscribe to your email list or share and comment on your blog, or they could just read it with nothing expected in return.
Promote on social media
Once your content is ready, promote it on various social media platforms. This helps increase visibility and reach to your page. There are multiple platforms available like Instagram, Facebook, Pinterest, LinkedIn and Twitter. Choose the right platform based on your niche. Example, if you are a B2B company, promoting on LinkedIn, Twitter and Facebook would make more sense.
Build backlinks from other websites to your own. Usually, sites with more high-quality backlinks tend to gain a higher ranking. It often involves reaching out to other relevant pages and websites. You can also interlink pages and posts within your website.
Analyse and update
There is a never-ending competition in the market. There may be many other written content pieces on the same topic as yours. You may manage to reach the top ranks on Google search engine, but you should also regularly update your content to maintain that position. The keywords ranking currently may not be commonly searched a few months later. So, it is important to analyse your SEO content from time to time. See what is trending and what isn’t. Keep an eye on your competitors as well.
Creating good SEO content isn’t a complicated process. Once you understand the above points and put it to effect, you will easily be able to improve your website’s rank. Not all of these points may apply to you. You need to figure out what suits your brand the best and work around it.
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