What are the Three Pillars of SEO

Ankit Thakkar is a Group Head here, at Infidigit. He is associated with us for the last 6 years. He takes care of more than 40+ client deliveries, manages a team of more than 60 people and also takes care for product delivery at Infidigit. With his SEO strategies, he has won more than 10 awards in the SEO space. Ankit has always loved taking up new challenges and is focused on managing tasks efficiently and effectively. Helpful and Hardworking are a few of his skills that we love. When not working, he loves reading books, listening to music and watching series. In

What are the Three Pillars of SEO

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    In this day and age, most businesses are trying to develop an online presence due to digitization and growing competition. People have begun to understand the need for search engine optimization and how it can help your company grow at an exponential rate. However, not everyone is aware of the technicalities or the fundamental aspects that factor into the ranking of your website. To implement the popular technique effectively, you must become knowledgeable about the three main pillars of SEO —

    1. Internet Publicity, Linking Building, and Referring Domains
    2. Content Creation and Marketing
    3. Technical SEO

    Each of these pillars of SEO is crucial in determining the position of your website in the search engine result pages. To get a deeper understanding, let us take a look at them individually.

    First Pillar: Internet Publicity, Link Building, and Referring Domains

    The internet is a vast place with many websites that can help you advertise your business and build a good reputation. By gaining internet publicity, you do not just become reliable for the users but also the search engines.

    This is also why link building is also very important while studying the pillars of SEO. It is a major factor for ranking on the SERPs. Having high-authority backlinks can help you get noticed by search engine bots. So, while link building, focus on the quality of the backlinks more than the quantity.

    As for the referring domains, they are the ones who determine the quality of your backlink. These are the domains where the backlinks come from. To rank higher in the SERPs, it is necessary to have high-quality referring domains as it is one the most important pillars of SEO.

    Elevate your web presence by Infidigit’s SEO solutions.

    Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies.

    Elevate your web presence by Infidigit’s SEO solutions.

    Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies.

    Second Pillar: Content Creation and Marketing

    The most important aspect among the 3 pillars of SEO is content. It is why the users come to the search engines in the first place — to find quality content. The quality or authority of a website or domain is determined by the quality of its content.

    While gaining knowledge about the pillars of SEO, you need to understand the significance of content marketing. The key to attracting search engine bots is not just adding keywords but also curating helpful content for people.

    Once you crack that code, you will become a reliable source of information in the eyes of search engine bots. Content creation is a crucial aspect that needs to be understood while learning about the pillars of SEO.

    Third Pillar: Technical SEO

    This is another component of the pillars of SEO that is critical in the ranking of your website. Technical SEO is the development of a website in a way that is convenient for search engine bots to crawl through. The structure of your website should be clear and concise for the bots to comprehend.

    Even the content inside your website should be structured in such a way it is easy to skim through. There are also other factors such as internal linking and website taxonomy that you need to consider while reading about the pillars of SEO.

    How to Use the Three Pillars Of SEO Success To your Advantage?

    No matter what kind of brand or business you are trying to promote online, you will definitely come across these three pillars of SEO. As stated earlier, they decide the position of your website in the SERPs. So, while developing an online presence, you need to understand these three pillars of SEO in depth.

    From website taxonomy to internet publicity, you must implement everything effectively. If you think that providing quality content is the only thing required to rank higher, you might be very wrong.

    The competitor websites that are ranking higher than you have probably made the best use of the pillars of SEO. Therefore, in order to surpass them, you need a plan that fulfills the basic requirements and brings something unique to the table.

    When you properly execute a strategic SEO, you might just get noticed by the search engine bots and develop a few ideas yourself. However, this kind of innovation will probably come after successfully implementing each and every aspect of the SEO pillars.


    In this blog, we learned that there are three main pillars of SEO that factor into the ranking of a website on the SERPs. Moreover, it is not just a necessity to understand them but also to create a strategic plan including these components. Without a planned approach, you are just making blind attempts in order to gain an audience. An effective method would be curating quality content for the users and presenting it properly to search engine bots. This is how you can take full advantage of the pillars of SEO to rank higher in the SERP.

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    What are the Three Pillars of SEO