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What is a Digital Marketing Strategy?

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A digital marketing strategy is a series of actions taken on various marketing channels to reach a defined business goal. An effective digital marketing strategy leverages multiple marketing channels and a meticulously designed online marketing campaign to meet a business’s unique goals. 

Why Do You Need Digital Marketing Strategies?

Digital marketing strategies boost your business’s brand awareness and bring in more customers. Benefits of digital marketing strategies include staying ahead of the competition, increasing the click-through rate (CTR) of your website/portal, and increasing the organic revenue of your business. Each digital marketing strategy is unique and designed for achieving a specific business goal, which is why they are so popular in the mainstream marketing world.

Crafting an Effective Digital Marketing Strategy

  • Build a Buyer Persona

For any digital marketing strategy to be successful, you must identify your target audience. For this, you need to know who you are marketing to. To accomplish this, you need to identify the various customer personas that might engage with your business. Creating a separate segment for each buyer persona in your marketing can help you garner amazing results. 

  • Build SMART Goals

SMART stands for “Specific,” “Measurable,” “Attainable,” “Relevant,” and “Time-bound.” Each of the  business goals defined in your digital marketing strategy should follow the SMART methodology to ensure optimum results and success rates. To craft an effective digital marketing strategy, each of these terms should be built upon, and should lead to the main goal. You must heavily audit your strategies based on SMART goals and identify any unhealthy elements that might prove to be harmful to your business.

  • Evaluate existing digital channels

There are three types of digital channels – 

  1. Owned Media Channels – Channels owned by your company
  2. Earned Media Channels – Channels earned by your business through word of mouth and good relationships
  3. Paid Media Channels – Channels you pay for marketing

Existing digital channels and assets of a business play a crucial role in a digital marketing strategy. You must evaluate which digital channels are garnering the best marketing results for your business, and leverage them to their full potential. 

  • Set a Budget

After you have defined your business goals, evaluated your digital channels and assets, and accumulated buyer personas, the only thing that remains is setting a budget for your digital marketing strategy. Examine all aspects of your digital marketing strategy and its execution  and then set a holistic budget with room for spending some more on the strategy.

Few strategies to implement

  • Blogging

This is the most commonly used form of online marketing. Blogging can accomplish a lot of things for your digital marketing strategy. Adding relevant keywords, publishing the content on forums and external websites, using internal links, and also writing promotional call to action (CTA) in blogs can bring in a good chunk of organic traffic to your website.

  • Use Videos

Videos are the most consumed form of media in today’s world. Putting out visually appealing videos can greatly contribute to the success of your digital marketing strategy. Create targeted videos promoting the main services/products of your campaign and publish them on streaming platforms and external websites to attract more viewership.

  • Email Marketing

Email marketing is still one of the most effective marketing strategies for businesses. Creating an elaborate list of potential customers via data mining and sending them personalized emails regarding your services can attract a lot of attention. However, it must be done in a non-generic and interesting way so that the emails are not classified as spam by customers.

  • Podcast

Over the past decade, the popularity of podcasts has shot through the roof. Millions of people listen to thousands of podcasts every hour of the day. They are a desirable platform to put subtle promotions out, especially on podcasts centred around the same theme as your products/services.

Benefits of Digital Marketing Strategies

  • Brand Awareness

One of the most effective ways to boost awareness of your brand  is through a competent digital marketing strategy. Not only does this activity draw more attention to your brand, but it also increases the brand’s reach. One of the very helpful catalyst in boosting your brand awareness is Word of mouth. It is the easiest and the quickest way to market your brand. 

  • Increase in Web Traffic

Since your business is marketed across various channels and platforms through a digital marketing strategy, your website is mentioned in the form of internal or external links or promotional redirects on the Web. This is very helpful in generating more organic traffic as users from diverse backgrounds, unaware of your website until now, become aware and interested in it if you offer services and products they are looking for.

  • Increase in Conversions and Revenue

Since you are now generating more traffic to your website, chances are that more visitors will be converting into customers and buying from you. This helps in increasing your overall revenue, which is one of the primary goals of a digital marketing strategy. 


Carrying out a digital marketing campaign is a tough nut to crack, especially in the competitive climate of 2020. Hence, availing the services of an experienced partner like Infidigit, an SEO company in Bangalore, can take you a long way in developing the best and most effective digital marketing strategies for your business.

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