Often, businesses tend to implement SEO strategies on their own for their websites. While there are many resources that can teach you how to carry out SEO for your websites, it is also very common to make SEO mistakes due to a limited understanding of the domain.
SEO mistakes are very common in the digital world and can be avoided by availing the services of a competent SEO service provider like Infidigit. With SEO methods and processes constantly evolving and search engines bringing in new regulations regularly, it is easy for a business to make SEO mistakes. These not only affect the website negatively but also incur fines for the business.
Top SEO Mistakes to Avoid
Poor Keyword Research
Keyword research is integral to the SEO process. Keywords are meant to help search engines identify and index your website properly. If the keywords are poorly researched, chances are that search engines will not be able to find and index your website. As a result, your website might be pushed to the second page or beyond of the search results.
Less User Intent
Your website must serve users’ intent. That is, it should not be limited to the individual keywords entered. It should make sense of what the user is trying to search—the user’s intent. If the content on your website is not well-targeted or refined according to the users’ needs, then they will not find it useful at all. This can negatively impact your brand image. This is one of the easily avoidable SEO mistakes, as you just need to make sure that the user intent is served by providing them with comprehensive solutions via your website.
One of the most common misconceptions about keywords is that the more you use them in the content, the better the rankings. However, the opposite is true as stuffing keywords in every sentence can result in search engines marking your websites as spam, which in turn, can hurt your website’s SEO metrics and rankings. Using Google Analytics for SEO will also help you figure out ways to use keywords organically. Hence, try to use keywords in the 1-2% range of the total content on the Web page.
Missing Titles and Meta Descriptions
One of the common SEO mistakes to avoid is failing to fill out meta titles and descriptions for your Web pages. Inserting keywords into the content on your Web page is only half the work done. Meta titles and descriptions are important for search engine crawlers as they help solidify the intent of a Web page to the search engines. Hence, optimizing your meta titles and descriptions and also using keywords in them organically can significantly boost your SERP rankings and make your website more accessible to search engines and users alike.
Not Using Anchor Texts for Internal Links
This is also one of the common SEO mistakes that you should watch out for. The purpose of including internal links in your content is to help provide visibility to other Web pages on your website and increasing their traction. However, unnecessarily stuffing internal links into the content can negatively impact your website. To use internal links properly, it is important to use anchor texts that relate to the content on your Web pages. Moreover, stuffing internal links into the content without any anchor texts can also be seen as a fraudulent practice by search engines.
Using Same Anchor Text
An extension to the previous SEO mistake, this is also a mistake that businesses often make. Using the same anchor text for all internal links can flag your website to search engines as practising unnecessary stuffing. Moreover, it is lazy work. You should make sure that the internal links you add to the content serve content as well as user intent. Hence, it is important to use unique anchor texts for all the internal linking done on the content of your website.
Building Low-Quality Links
One of the biggest SEO mistakes is building low-quality links. It is important to check the health of all the sources you are adding to your website. For instance, if you are adding an external source that has been flagged by Google as a malpractitioners website, then it can negatively affect your website as well. It is important to add external links only from verified and reputed sources that can help in boosting your website’s rankings.
Not Optimizing for Mobile
In the world of technological convenience, people mostly use their mobile devices to search the Web. Hence, not optimizing your website for mobile devices can result in negative results. For example, if your website does not have proper media optimization, then it will take longer to load, especially on mobile phones, which can drive users away. Hence, not optimizing your website for mobile devices is one of the easier SEO mistakes to avoid.
Not Optimizing the Images
Image optimization is key to the SEO process for any website. If your website’s loading time is more than 3-5 seconds, it might drive user traffic away. Hence, if you do not optimize the images on your website to the smallest size possible, the Web page will take much longer to load. This can frustrate the user who may never return to your website.
Not Using Google Analytics for Tracking
The only way to ensure that your SEO efforts are working is through Analytics. Google Analytics is a tool that you can use to track the performance of your website and ensure that it is operating at optimum levels. Not using Google Analytics can result in you being in the dark about the effectiveness of your SEO efforts If your efforts aren’t paying off, then you will not be able to identify and rectify them.
Now that you know the top SEO mistakes one can make, you can steer clear from them by paying extra attention to the points mentioned. Although an SEO service provider like Infidigit can help you to not only avoid these common SEO mistakes but also ensure that other mistakes or missteps are avoided to ensure optimum health and results for your website.
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