17900%

Satin Tops were highest searched terms in the past two years

8543%

Chikankari Kurta for Women was the highest searched brand related term.

1668%

Long Woolen Sweater for Ladies searches grew during Sept ‘20 to Feb ‘21.

Other Major Insights

  • Lavender Top Women and Lavender Crop Top saw a 10700% and 9400% record growth. 2 out of 5 users searched for specific lavender colour in topwear, narrowing their searches in the category.
  • Black Puff Sleeve Top also saw a growth of 9400%. It shows people’s interest in looking for black coloured topwear in their favourite category.
  • Followed by sweaters, the second-most searched term during the period was Fur Tops for Women. Again, there was a growth of 1042.86% in just six months.
  • Satin Tops for Women keyword also remained in the top 3 most-searched keywords with a surge in searched by 804.76%.
  • At the end of the winter season (Jan & Feb 2021), searches for Summer Tops for Women and Summer Tops went up by 830.77% and 661.54%, respectively.
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