17900%
Satin Tops were highest searched terms in the past two years
8543%
Chikankari Kurta for Women was the highest searched brand related term.
1668%
Long Woolen Sweater for Ladies searches grew during Sept ‘20 to Feb ‘21.
Other Major Insights
- Lavender Top Women and Lavender Crop Top saw a 10700% and 9400% record growth. 2 out of 5 users searched for specific lavender colour in topwear, narrowing their searches in the category.
- Black Puff Sleeve Top also saw a growth of 9400%. It shows people’s interest in looking for black coloured topwear in their favourite category.
- Followed by sweaters, the second-most searched term during the period was Fur Tops for Women. Again, there was a growth of 1042.86% in just six months.
- Satin Tops for Women keyword also remained in the top 3 most-searched keywords with a surge in searched by 804.76%.
- At the end of the winter season (Jan & Feb 2021), searches for Summer Tops for Women and Summer Tops went up by 830.77% and 661.54%, respectively.