Businesses operate in the rapidly evolving technological world and ever-changing needs of the customer. Developing a strong web presence to connect and interact with the consumer is becoming critical for the businesses.
Building a fully designed website is a key component in implementing a robust online marketing and brand plan by any digital marketing service provider. The changing nature of the global economy demands businesses to move beyond that.
One of the most successful ways to create brand recognition is blogging and publishing relevant valuable information to the target market on digital marketing blog of your website.
Blogging is a cost-effective way for businesses to drive traffic to their website and improve inbound marketing activities.
What is Business Blogging?
Business blogging is an activity carried out by businesses to improve the online visibility of their websites. Blogs for businesses are a very effective marketing tactic to attract more visitors and convert visitors into customers.
Below are the reasons to focus on your business’s own blog in 2021.
Establish yourself as an authority and specialist
You can set yourself as an authority and specialist in your profession by blogging about your business on the website blog. If you are a contracting company, start writing blog posts on relevant topics such as construction patterns, latest design trends, safety tips to be kept in mind during a renovation or construction of the project, and so on.
You may share blog posts that cover insights about business conferences and latest trends about your business that impacts the buying decisions of consumers. You can try making the blog popular among people who follow the same industry as you do, by uploading information related to your business.
More than anything, include some of your experiences relevant to the context. This will help build trust and bring in referral and continued interaction.
Create new sales funnels
Your personal blog can also become a profitable sales funnel for multiple products. Blogs with well-crafted call to action (CTA) will drive casual readers to subscribe to your mailing list, contact you for a review, or might lead the reader to purchase a product if it blends with your blog’s style.
Take advantage of the header, footer, and sidebar of the blog. Ensure that relevant subscriptions or know more forms are always available for readers. It helps the readers who want to know more about what your brand has to offer them.
Fill your social media schedule
Someone into the social media business always looks for new content to post. If you are active on social media, readout below.
You can link your social media posts to the blog posts on your website and lead the social media followers to your website. You can also post quotes, videos, and screenshots from your blog post on your social media platform to engage your community.
If you have a website that sells a product, you can redirect the user from the social media post to your website. You can do this by giving an option to read more on the blog you share on social media platform.
Boost your SEO
A blog on your website will positively impact your SEO strategy. The blog encourages you to write posts that rank your site for the relevant keywords. Going back to our example of contracting company, if your company specialises in structural repair and painting work, then probably your website might already rank for such keywords “Structural Repair”, “Painting” etc.
However, if you add blog posts that are related to other services such as waterproofing or structural repairing, it will help you to optimise for such keywords. Suppose someone is looking for waterproofing services for their home; If your blog post has relevant information they might land up on your blog post. They might even be prompted to contact you to know more about your waterproofing services.
Below are few benefits that you get by adding blogs on your website
- Helps you to have more content for the bot to crawl
- Increases visibility and Indexed pages
- Keeps your website fresh and current
- Keeps readers on your website for longer
- Helps you target long-tail keywords and makes it easy to rank for specific keywords
- Makes it easier to acquire backlinks and place Internal Links
- Gives others sites more reasons to link back to your site
- Helps you connect with your audience
Get to know your audience better
Ideally, your blog will attract new users to your website. New readers might be from different markets. Some of these might be such users whom you want to turn to consumers.
Engagement with your audience through the log leads to the growth of your online reach, increased commitment to your brand, and a better understanding of your audience.
Focus on points such as reading the feedback on your site and social media, following the demographic details given by your analytics and keeping a track record of the people purchasing and engaging.
Building relationships with value-added content on your blog will be a long journey but totally worth it.
Start a conversation
Your blog would likely draw potential followers to become customers. But it might also retain followers who would never buy any of the goods or services.
If you wish to share your business experiences, you may share blog posts with readers in your sector to initiate the conversation. Even if they are not your consumers, disseminating your knowledge will contribute to your experience and get your brand reputation in your profession.
You never know how starting a conversation in your corner of the world might trigger debates and ideas that transform your outlook around your industry. Besides, by beginning a conversation with other people in the same field, you increase the odds of asking for backlinks to your content.
When people start interacting with you and see people from the same industry having a healthy discussion on your blog site, it will increase your chances of referral and opportunities to generate backlinks for your content.
Create opportunities for sharing
One of the most important aspects of blogging is the chance it offers you to share a connection to your site. It provides the opportunity for viral advertising and exponential development in the market. With so many various channels open, users can post a direct link to a site, twitter it, or email it to a friend. If you are trying to grow your web presence and be an expert in your field, you certainly should take advantage of blogging as a marketing tool.
These were few benefits of blogging but the list does not end here. Blogging is a must for businesses. If you have a shortage of resources and expertise to write blog posts for your website, outsource it to an SEO company in India that can create unique and engaging content for your blog site. Alternatively, you may contact us to get started on a SEO service tailored to your industry, brand, and target audience.
How to Create an Effective Blog for Businesses?
Allow for Subscription
The main goal of writing blogs for businesses is to build a loyal viewership, which is only possible through subscriptions. Offer subscriptions to users and visitors so they can access your blogs and can get updates about the new blog posts.
Create a Publishing Schedule
With an active subscriber-base, the next step is to create a rigid publishing schedule for your business blogs. This will help you establish your business’s presence online and offer your subscribers with something to look forward to periodically. To create a rigid publishing schedule, you can analyse your users’ search patterns to target and time the publishing of your blogs.
Generate Articles to Achieve Website Traffic
One of the major benefits of blogs is that they help generate organic traffic for your website. Hence, create articles that are domain-specific and which will offer valuable information to the users. Quality content is the first step in generating quality traffic.
Implement a Clear Call to Action
One of the major importance of blogs is that they offer relevant solutions to the readers. Hence, your blogs for businesses must have a clear and precise call to action. This in turn will help attract the readers to land on your blog for the relevant information that serves their needs.
Create Content for Buyer Personas
Identify the various personas of your customers and generate content that serves each of these personas. It is also helpful to organize this content on your website so that different personas can access targeted blogs meant for them.
Optimize Your Website for Mobile and Speed
Visitors to your website should have the most seamless user experience possible. Hence, optimize your website thoroughly through various activities like image optimization so that the website’s loading speed is as fast as possible. Typically, a user will close the tab if a website does not load in 3-5 seconds.
Ensure that the Content is SEO Optimized
Having an SEO optimized content will help your blogs show up higher in search results. This will help generate more traffic to your website. To thoroughly leverage SEO, you can avail the services of an SEO agency like Infidigit, which offers comprehensive SEO optimization services and conversion rate optimization services, amongst many other services.
Checklist for a Successful Blog
Pick Interesting Topics
One of the most crucial distinguishing factors of blogs for businesses is how unique and engaging the topic is. Picking run-of-the-mill topics that have already been written about several times won’t help your blog stand out. However, finding a relevant, domain-specific topic that has not been talked about much is the perfect way to generate content for a business blog.
Target Relevant Keywords
If you want to truly realize the benefits of blogs for businesses, it is imperative to reach as many people as possible organically. Hence, carefully choose the keywords you include in your blogs by extensively researching the most searched for queries or phrases that can boost your blog’s ranking organically
Blogs for businesses present relevant and important information. Hence, they must be promoted through various channels like newsletters, marketing emails, and so on to ensure that the blogs can educate, engage, and organically bring in as many people as possible
The main objective of blogs is to expand your website’s reach by offering valuable information to visitors. If you write and publish blogs regularly, you will find the reader-base steadily growing. In addition, people will share your blog posts to bring even more people to your website
Things to Remember When Blogging for Business
Write For Your Target Audience
This point might seem like a no-brainer – but rarely do business blogs have content written solely for the benefit of readers.
While it might be soul-satisfying to write for yourself, you should refrain from it – especially since you are writing a business blog.
Business blogs aren’t about writing what you feel like writing. It is about writing on topics your audiences want to read.
Ok, great! But, how do you find out what your audience wants to read?
Well, start by scouring sites like Quora, Yahoo Answers, and other social media platforms to better connect with your potential customers. Try to understand what exactly they are looking for, and incorporate it the next time you pen (or type!) your blog.
There could be times when you might be tempted to give a great blog topic a pass simply because you think it’s basic. Next time, please don’t. You might have an audience looking for credible basic information. And, make sure you use simple, easy-to-understand words to make the blog easier to read and retain interest.
Avoid Over linking
Internal linking is great for your blog (and website), but when used in moderation. Linking every other high-ranking keyword to some old content will make your article look disjointed and hard-to-read; serving no purpose to your readers.
One of the main benefits of blogs for business is to help readers understand the concepts better and allow them to access other areas of interest in your website. You shouldn’t be suggesting a link after every sentence or link to unrelated content. Too many links and they’ll start losing interest in reading your blog, and worse still, in your business.
A pro tip is to make sure the links are inserted to open up in a new tab instead of opening in the same tab. Allow your readers to finish the article at hand and provide more information in a separate tab.
Reply to Comments
If you were to ask any up-and-coming blogger, they’d tell you what they’d give to get someone to comment on their blogs. Once you receive a comment, regardless of whether it is a positive or negative comment, you must respond to it. It just goes on to show that you are reliable and take ownership of your work. Of course, receiving a positive comment feels great – no doubt, but negative criticism isn’t such a bad thing either. Take it in your stride, and try to answer the comments as positively as you can.
If you are wrong, admit it. If you can change, allow it. If there’s a question in the comment, answer it. Remember, the people who are reading and commenting on your blogs are the ones actually driving traffic your way.
While answering the comments, always sound cordial – use their name, keep the language friendly and straightforward. It goes a long way in establishing your blog as a reliable source that’s always ready to help.
Give Source Link wherever necessary
Stealing is never good – not even in SEO. If you are using someone else’s image or research, make sure you give them their due credit. Don’t take the content from other resources and try to pass it off as your – the omnipresent Big G (Google, by the way) is always watching.
It is not wrong to share content or use the research of someone to further your point. You might have found a really valuable statistic or a piece of research on a site that you want to use. It is good manners to attach a link to the source.
While your readers may appreciate content with statistics, they’ll appreciate it even more if the stat is linked to its rightful source. If you look at it from a reader’s point of view, a statistic with a source makes your article seem more credible and trustworthy. You would seem like you are backing up your statements with facts. Otherwise, those numbers would seem nothing more than an embellishment of no value.
Unless you can source ‘free to use images or procure an image that doesn’t require you to pay royalties or licensing, then you should avoid using those images – no matter how compelling they would be to your content.
Write Short and Sweet
Your readers gain the most benefits of blogs for business when the blogs are short and sweet.
While you might want to provide value to your readers, remember, you don’t have to use fancy words to drive the point home. The more complicated words you use, the faster your readers will bounce off your blogs.
To spruce up your content, don’t let go of important information. You can try breaking down the content into an easily readable format by using bullet points, infographics, examples, and bite-sized paragraphs.
Always give your content a thorough go-through before posting – and break up the content wherever possible. After all, you are writing for the benefit of your readers.
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