Home > Advanced SEO > How To Optimize Your Website via SEO

How To Optimize Your Website via SEO

Last Modified on

Reading Time: 6 minutes

Search Engine Optimization is the practice of using multiple strategies, methods and tactics to optimize your website for a search engine and have more visibility online. More than 97% of the users in India begin their search journey with Google and this is the first and foremost reason why Search Engine Optimization for your website should be your top priority.

There are many ways on how to optimize your website for Google. Google now makes approximately 3000 updates to its search algorithm in a year. Hence, unlike the yesteryears where SEO was a one-time/yearly activity for most of the sites, it has now become a daily/weekly must-do task.

It is difficult for most organizations to allocate constant Product and Engineering bandwidth for SEO activities, even after considering the high frequency of Google algorithm updates. It is hence more prudent to optimize a site for the user than for Google. And as the end goal of Google is to provide the best search experience for a user, this will surely benefit you in the long run.

Do you keep pondering over questions like how to go with website optimization or what are the steps you must take to optimize a website? If yes, then you are lucky to have landed here (before continuing further, read more on What is SEO and Technical SEO):

17 Easy Steps On How To Optimize Your Website via SEO

  • Add Relevant Content

    Without content that includes relevant keywords to drive users to your website, it becomes difficult to rank well on Google SERPs (search engine results page). Hence, you must create good content pages on your site. Avoid copying content from other websites. Google is watching the internet more closely than you think they are and the emphasis on non-plagiarised, quality content is bigger than ever.
Optimize your website via relevant content
  • Header Tags

    Ensure that important On-Page SEO elements are marked with the correct HTML header tags. However, do use them sparingly. Too many H1 and H2s are not recommended.
Optimize your website via appropriate Header Tags
  • Site Navigation

    The site navigation or structure should enable the user to reach all pages on the site in an easy and orderly manner. This is beneficial for Google bots too as they can easily tell which pages are more important and reach them with ease.
Optimize your website via Site Navigation
  • Title & Meta Description

    Specify meta title, meta description and meta keywords for all pages. According to Google, Webpage Title plays an important role in ranking whereas Webpage Meta Description plays an important for CTR.
Optimize your website via appropriate Title & Meta Description
  • Sitemap

    A sitemap acts as a map of all your site’s pages for Google bots. It helps them reach all the pages listed without missing anything. Ensure that there is a sitemap with the URLs of all pages. Submit this sitemap to Google via the Google Webmasters tools. To check the sitemap for a domain, visit its robots.txt file and check for https://www.domain.com/sitemap.xml or https://www.domain.com/sitemapindex.xml.
Optimize your website via updating sitemap
  • Robots.txt

    Clearly name or list out those pages that you do not want to be indexed by Google in your robots.txt file. Adding a disallow tag to the pages you want to be restricted on the robots.txt is a good option. As an alternative to this, they can have a 301 redirect, no-index meta tag or rel canonical.
Optimize your website via updating Robots.txt file
  • Internal Linking

    Good internal linking practices, including the use of breadcrumbs, footers, links to relevant sections, etc. will help the user to navigate your site easily and the Google bots to give more importance to critical pages.
Optimize your website via proper internal linking
  • Implement Rich Snippets or Structured Data

    Use rich snippets to highlight important, helpful on-page text in search results and have more users visit your site. A rich snippet appears between a URL and description on SERPs, providing additional information about the site or a page. For eg: If you search for ‘Paneer Tikka Masala’ on Google, amongst all the results that appear, few will show a video icon, rating stars and reviews these are known as rich snippets.
Optimize your website via Rich Results
  • Avoid Duplicate Pages

    If multiple versions of a page exist with various URL parameters, ensure that Google does not consider them as duplicate pages. For e.g., https://www.infidigit.com/about/ and https://www.infidigit.com/about/?Source=affiliate are different pages for Google. You can ask Google to ignore this parameter by making an entry in the ‘URL Parameters’ section of the Google Webmasters tool.
Optimize your website by avoiding Duplicate content on different webpages
  • Case Sensitive URLs

    Google is case sensitive. For e.g., https://www.infidigit.com/ABOUT/ and https://www.infidigit.com/about/ are considered as two different pages. Standardize the case on your site URLs. Either use upper case URLs or lower case ones throughout for uniformity.
Optimize your content by proper URL structure
  • Optimize Website Structure

    The structure of your website and its URL is important. Do think ahead in terms of the creation of a few years worth of content. Hence, the use of ordered folders in the URL is recommended. You can use the date of posting or category of the product as the folder name.
Optimize your website via appropriate Website Structure
  • Use Images

    Images are an important part of a website. However, there is also a possibility that in the quest for good-quality images, you pick larger images, which can affect page load speed. Do check the size of images before uploading them. There is no standard for the size of the image. Image formats like WebP, JPEG2000, etc. provide excellent image quality with minimum size. John Mueller on March 5, 2019, said – ‘There is no specific SEO benefit for hosting your images on your own domain name. The only reason you may want to host it on your domain name is so you have more control if you switch CDNs (content delivery network) in the future.’
Optimize your website via using relevant images
  • Use Alt Tags for Images

    Specify alt tags for images as <img src=”/image_of_me_468x60.png” alt=”My Photograph” />. This would be displayed on the image when you hover on it.
Optimize your website using appropriate alt tags for images
  • Use Descriptive URLs

    The URLs of content pages and images are important. Do make them as descriptive as possible. A user should get a complete idea of what the content is about, just by looking at the URL’s structure. Do read more about this on our post on digital marketing.
Optimize Your Website by using Descriptive URLs
  • Responsive Website

    Users connect to a website via multiple devices and the screen resolution of all these devices is different. So, use a responsive design (page adjusts to the screen resolution) to ensure that the URL of the page remains the same even if accessed from a laptop or a mobile.
Optimize your website by creating Responsive website.
  • Configure Google Webmaster / Search Console

    Register your site on the Google Webmasters tool to monitor its performance and errors. Registration for Google Webmasters is free.
Optimize your website by setting up Google Search Console to track performance
  • Configure Google Analytics

    Register on Google Analytics to track your site’s user behavior, overall performance and returns on investment. There is a lot more you can do with it and the standard version is free.
Optimize your website by setting up Google Analytics to track performance

Keep following our blog for more such useful updates on SEO. You can also leave us a comment telling us what more you would like to read about here.

Popular Searches

SEO Company in MumbaiSEO Services | ECommerce SEO Company | SEO Audit Services | Google Penalty Recovery Services | Local SEO Services | SEO Basics | SitemapRanking | SEO ToolsOff-Page SEO | Cloaking | Featured SnippetWhat is PPC | History of Google | Is SEO Dead | Types of SEO | External Links | Are H1 Tags Critical For Ranking | Movie Carousel Schema

18 comments

tgoyal February 18, 2014 - 5:55 pm

Great article Kaushal. Nice and simple! Does having a different url for the mobile website (e.g., m.simplotel.com) than the desktop side (e.g., simplotel.com) hurt from an SEO perspective?

Reply
Kaushal Thakkar February 22, 2014 - 1:29 pm

Hi Tarun,

In this case there are two different URLs for the same page. Google does a good work of identifying the mobile version of the site. However, it is always recommended to explicitly specify a canonical.
The mobile version should include

and the desktop page should specify

Hope this helps.

Reply
Cassaro May 22, 2018 - 8:58 pm

Wonderful items permanently, you simply earned a fresh target audience.

Reply
INFIDIGIT September 25, 2019 - 2:33 pm

Thanks Cassaro for liking our Post. We are glad to have an audience like you who appreciates our work. Do Subscribe to our website to stay updated with latest SEO Blogs & news

Reply
Torrecillas May 23, 2018 - 2:47 pm

I savour, lead to I ran across exactly what I used to be looking regarding.. seo website strategy You might have finished my personal Some morning long look! The lord Thank you man. Have a good working day. L8rs

Reply
INFIDIGIT September 25, 2019 - 2:32 pm

Thanks Toorecillas for liking our Post. We are glad that our blog on SEO optimization techniques was helpful to you in a good way. Do Subscribe to our website to stay updated with latest SEO Blogs & news

Reply
Stadtler June 13, 2018 - 10:03 pm

It is just like you study my mind! You appear to recognise a whole lot roughly the following, just like you authored the ebook within it as well. A fantastic go through. Let me certainly returning.

Reply
INFIDIGIT September 25, 2019 - 2:30 pm

Thanks Stadtler for liking our Post. We are glad that we could deliver a post which was able to solve your queries on SEO Optimization techniques. Do Subscribe to our website to stay updated with latest SEO Blogs & news

Reply
Carreiro July 14, 2018 - 8:27 am

Outstanding article. I had been looking at constantly that blog page and i am inspired! Very helpful facts especially the shutting cycle 🙂 I personally cope with these kinds of information considerably. I was searching for that particular data for a long time.. seo rank monitor Cheers and best with luck.

Reply
INFIDIGIT September 25, 2019 - 2:28 pm

Thanks Carreiri for liking our Post. We are glad that our post was helpful for you. Do Subscribe to our website to stay updated with latest SEO Blogs & news

Reply
Ridgway July 27, 2018 - 7:03 pm

I’ve been surfing around on-line greater than 3 times just lately, however, Irrrve never discovered every interesting report similar to the one you have.. img alt tag SEO It is really fairly valued ample for me personally. In my view, in the event that virtually all webmasters and people designed outstanding content just like you performed, the world wide web is going to be far more useful than ever before.

Reply
INFIDIGIT September 25, 2019 - 2:27 pm

Thanks You for liking our Post. Good to see your views on the internet, we too believe that there is a long way to go for the internet. Do Subscribe to our website to stay updated with latest SEO Blogs & news.

Reply
Candelaria August 10, 2018 - 8:53 pm

Good publish. I had been checking out constantly this blog exactly what influenced! Very useful info especially the concluding component 🙂 I actually take care of similarly info considerably. I’m trying to find that data for just a very long time. Thanks and also connected with luck.. what is seo content

Reply
INFIDIGIT September 25, 2019 - 2:24 pm

Thanks Candelaria for liking our Post. We are glad that our post was helpful to you. Do Subscribe to our website to stay updated with latest SEO Blogs & news

Reply
Aakriti Rohilla October 21, 2019 - 7:04 am

Thanks, Infidigit for sharing information on To Optimize Website via SEO.
Great job.

Reply
INFIDIGIT October 31, 2019 - 8:12 am

We are Glad Aakriti that our “How to Optimize your website via SEO” blog helped you. Subscribe to our blogs to stay updated with upcoming blogs.

Reply
Diesel engine parts supplier india February 5, 2020 - 6:49 pm

May I simply say what a comfort to uncover somebody who actually understands
what they’re talking about online. You definitely
understand how to bring a problem to light and make it important.
More and more people ought to check this out and understand this side of your story.

It’s surprising you aren’t more popular given that you definitely possess the
gift.

Reply
Infidigit February 6, 2020 - 7:04 am

Thank you for appreciating our efforts. We are getting popular day by day because of such appreciations we receive from you guys. Do subscribe to our blogs to stay updated with the industry.

Reply

Leave a Comment

Related Posts