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What is Dwell Time and How to Improve it?

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When designing content for commercial purposes, the most important thing is to work upon the feedback from customers. But when it comes to content for a website, how do we check how the website is doing?

To get an idea of whether the audience likes the content put up on your website, all you need to do is analyse the dwell time of the website. If the dwell time is not as expected, you need to work on improving the content so that your intended audience loves it. Let’s try and understand dwell time in more detail.

What is Dwell Time?

Dwell time refers to the time that a visitor spends on a certain Web page or website. The window of time between the user landing on the website after clicking the link on the search engine result pages (SERPs) and exiting it is known as dwell time.  Dwell time on SEO has a significant impact on the rankings of the website on SERPs. It is indicative of how engaging the content on the Web page is. The lesser the dwell time, the more the need to improve the content so that it captures the attention of the visitors to the website.

What is the difference between dwell time and bounce rate?

Dwell time refers to the window of time in which a visitor clicks the link on the SERP, enters the Web page and leaves the site to return to the SERP. If the visitor spends more time “dwelling” on the Web page, the success rate of your Web page is high.

Bounce rate, on the other hand, is the percentage of single-page sessions, that is, whether the visitor has visited any other pages linked to your website or just exited the site after visiting a single page. The degree of bounce rate differs according to the various fields. Bounce rate is also a deciding factor when it comes to page ranking. 

How to improve dwell time for your website? 

  • Good content 

Your website should feature well written content to increase dwell time. It should not be unnecessarily burdened with words that are not relevant to the subject that your website is dealing with.  Good content is self-explanatory and easily understood. 

  •  Choose correct keywords

It is important for your content to contain relevant keywords to optimise search engine optimization (SEO). Using the right keywords for blogs can help your content be more accessible to the intended audience. Employ the services of an SEO company in India to guide the intended audience to your website using extensive keyword research if you need it.

  • Improve your website speed

An improved website speed will optimize your website’s conversion rate, thus helping the visitor to go through the website smoothly without facing any issues. Waiting for the Web page to load can increase the chances of the visitor leaving. Nothing is more problematic than having to wait for the page to load. According to Forbes, 47% of the users expect a Web page to load in two seconds or less. The longer the load time, the more the bounce rates and consequently, less the dwell time. The trick is to optimise website speed to avoid getting penalized by search engines like Google. 

  • Add videos

Videos or other interactive visuals enable you to hold the visitor’s attention by raising curiosity and interest. The addition of videos gives your page a higher engagement rate by interacting with the visitors on your content’s behalf. These videos can not only help your visitor understand the content without having to go through the entire write-up, but also enable your Web page to attract visitors interested in video content. 

  • Good internal linking

When writing content, you should ensure that there are sufficient links to the internal pages of your website. Internal linking enables you to capture the visitor’s attention. It also directs the visitor to the portions of the website that you intend them to visit. Good internal linking helps your page garner visitors and boosts the views. Internal linking plays a significant role in leading visitors to additional information that they might be interested in. Internal links reroute the visitors by redirecting them to Web pages and articles that will help them. 

  • Break your content into headers

At times, visitors to a blog page or website skim through the headings and subheadings of the content to ascertain whether the content is interesting or relevant. Content with lengthy paragraphs might not look too interesting to visitors. Therefore, the chance that they will stay on the page longer is minimised. Breaking the content up into manageable chunks helps in retaining the attention of the visitor for longer. It also helps them absorb the message of your content.  

Dwell Time – An Essential Analytical Metric for a Better User Experience

Summing up the article, when writing content for your website, it is crucial for you to consider the dwell time. Dwell time is intricately linked to Google ranking factors. It helps SEO professionals understand how the target audience perceives the content. Nothing is more important than engaging the intended audience with the content written on your Web page. To achieve that, you need to optimize the website speed and add adequate and appropriate keywords. 

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2 comments

blueberries January 14, 2021 - 3:13 pm

I was trying to find a comprehensive guide for Dwell time for my site. ! Thank you Ankit!

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Infidigit January 21, 2021 - 7:18 am

Thank you for sharing your valuable feedback with us. Check out our latest articles for more updates.

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