E-Commerce
SEO for Ecommerce Websites
After over four decades of evolution, eCommerce has changed the way and perspective of selling things online, which has propelled the need for SEO for eCommerce websites.
- International award winners
- 150+ tech SEO experts
- Proven success stories

SEO FOR E-COMMERCE WEBSITE
E-Commerce, also known as electronic commerce, is the method of selling goods and services through data transmission. It was introduced to the world in the 1970s, reaching the masses once the internet opened to commercial use in the 1990s.
After over four decades of evolution, eCommerce has changed the way and perspective of selling things online, which has propelled the need for SEO for eCommerce websites.
Infidigit is providing SEO for eCommerce websites, which has been instrumental in creating a successful enterprise. Do check our SEO case studies.
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Important Strategies or Steps that need to be included in eCommerce Websites
There are many steps and strategies which have to be included in an eCommerce platform. This raises a question amongst many businesses – “How to do SEO for eCommerce websites?”
The following services are offered by Infidigit to develop competent strategies pertaining to SEO for eCommerce sites :
1. Keyword Research
Keyword Research is a primary task for any eCommerce SEO service. It identifies the popular words that people search for online. Researching the keywords to form strategies in SEO for eCommerce websites helps marketers collect results of popular terms/queries and how the website can produce products as per the trend. Infidigit ensures that the SEO for eCommerce websites is top-notch with quality keyword research that provides thorough insights into the market.
2. Site Structure based on Keyword Research
eCommerce websites are needed to be structured as per keywords; otherwise, when people are going to search for an item with certain keywords, even if your website has the product, it would not show them the website in the results. Hence, it is really important to structure the website according to best practices in SEO for eCommerce websites. Infidigit offers insights that will help structure an eCommerce website as per SEO. This aspect forms as one of the staple features within our SEO services.
3. Technical SEO
This is a very vital step for elevating your business’s SEO for eCommerce domain. If there is any kind of problem which is persisting in SEO, then the search engines would not generate the expected results. So, it is very important to understand what technical SEO is and how it can provide the desired services pertaining to SEO for eCommerce websites. The best part of this step is when you fix the technical SEO issue once, you would not have to deal with it again. There are four key aspects when it comes to technical SEO –
- Correct URLs
- HTTPS Websites
- Implementation of Pagination
- Creation of Sitemaps
4.On Page SEO
This step is important to improve the visibility of the website on search engines. Making sure if the keywords are matched with the website is the main part of this step in SEO for eCommerce websites. Moreover, this is a way to ensure if Google knows what website your website offers.
5. Competitor Analysis
In the case of eCommerce, it doesn’t matter how much effort you put to deliver a product with uniqueness; some other entity probably had done it before you did. As the eCommerce industry is getting congested, it is really important to analyse the rival companies and gain insights to make your business better and stronger, which is where SEO for eCommerce websites comes in. Depending on the product or service offered by a company on the platform, an eCommerce website is at the privilege of knowing its competitors on a new level. This is because the platform now has specific detail of its competitor’s products and services highlighted by the process of SEO for eCommerce websites, which allows them to fill in the gaps that the competitors have left.
6. Adding Content
By comprehensively going through the present content on your eCommerce website, Infidigit’s SEO for eCommerce websites services suggest and add relevant content for the lagging areas. These areas can be resource pages with incomplete information, or poorly generated meta or title tags. Moreover, with the help of our team’s extensive research of the most relevant keywords, we make your web pages SEO friendly by organically adding optimised content to rank your pages higher on search engines
7.Link Building
It is very hard to build links for an eCommerce website. Some issues interrupt this step, such as trust-issue, hyper-competitive slits, lack of link-worthy websites, and lack of informational websites. However, Infidigit offers to help with such issues with link building measures targeting improved SEO for eCommerce websites. Avail Infidigit’s link building services, and elevate the ranking of your web pages on search engine results organically.
8. Measuring SEO Success
It is important to check if your efforts towards SEO for eCommerce websites are working or not. If it does not work, then the website will not get enough popularity, and the effort would be wasted. This measurement can be done with some tools, but the process can be incredibly hectic for those busy with work. Hence, getting an agency to conduct SEO for eCommerce websites is recommended as it is designed for optimal performance, and can constantly track and maintain growth.

Carla Rabe
Product Lead: Growth at Superbalist
“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday”related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative. “
+415% Organic Sessions
+236% Organic Revenue
+240% Return on Investment
FEATURED SUCCESS STORIES

Carla Rabe
Product Lead: Growth at Superbalist
“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday” related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative. “
+415% Organic Sessions +236% Organic Revenue +240% Return on Investment
+415% Organic Sessions
+236% Organic Revenue
+240% Return on Investment


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Anuj Gupta
Head of Revenue & Product at Zivame
“We were exhilarated to see Infidigit achieve the target of 100% increase in non-brand traffic, two months before the set timeline. Such spectacular results can only take them forward in the road ahead.”
+116% Organic Sessions +93% Organic Revenue +73% Return on Investment
+116% Organic Sessions
+93% Organic Revenue
+73% Return on Investment
Conclusion
SEO is a long term approach that promises equally long term results. The right information, product details, etc. at the right place with the right keywords, URLs, Links, and other features have been known to do wonders. Thus, platforms should consider incorporating SEO for ecommerce websites in their marketing plans. Once decided, contact an SEO company in India that you can confidently rely on to get customised help and yield amazing results for your business – Infidigit.