Search Engine Optimization (SEO) has continued to evolve and adapt to the newer technologies entering the fray on digital platforms across the slate. Staying on the top of the latest SEO trends has become the key for businesses to outperform their competitors and organically become the domain leaders. So, what does 2021 have in store for SEO? Let’s check out the most relevant SEO trends in 2021.
Artificial Intelligence (AI) will play a big part
AI will heavily influence how people will interact with any type of online content in 2021. An AI algorithm developed by Google called RankBrain is a key player in this domain. RankBrain is crucial to determining search engine result page (SERP) rankings. Leveraging the power of RankBrain is one SEO trend that will significantly impact how businesses rank on Google.
Rankbrain’s unique ability to observe and learn will only enhance its abilities as an AI tool over time, thus establishing AI as a top SEO trend in 2021.
User experience will become more important
UX 101 dictates that improving the users’ overall experience when they visit your website is crucial. User experience is also one of the latest SEO trends to look out for. Google indicated in 2020 that user experience will be a crucial ranking factor. These metrics will be assessed by Google’s Core Web Vitals, which are user-centred, real-world metrics that quantify and assess a website’s user experience. These metrics include interactivity of the content, loading time, media reliability, and how stable the website is when it’s loading.
Mobile-First Indexing will make mobile friendliness of websites essential
Mobile SEO, which has become bigger and bigger with every passing year, looks all set to reach its highest potential in 2021. Google rolled out mobile-first indexing in 2019. This means that search engines look at the mobile version of a website as its primary version, and essentially ignore your desktop version of the website. Hence, businesses must ensure that their website’s mobile usability is always at its peak. This is one SEO trend that can make or break your chances to rank high on SERPs. Ensuring your website is easy to navigate on mobile devices, intuitive to offer a better user experience, and not hiding any valuable content from the users is the key to boosting your mobile SEO.
Core Web Vitals will become a significant factor
Core Web Vitals will become a significant ranking factor in 2021. Websites should pay proper attention to page-experience metrics to ensure that their assessment by Google is always good. Using tools like Crux API and Lighthouse, businesses can gain valuable insights into developing smart SEO strategies to improve their page experience. Enhancing user experience by optimizing the loading time, accessibility, mobile-friendliness, security protocols, and so on of a Web page is imperative for businesses in 2021.
Good Quality long-form Content will take precedence
The quality of content has always been crucial to attain better SERP rankings. Using the E-A-T principle, you can ensure that your content is of high quality and generates organic traffic for your website. Expertise, Authoritativeness, and Trustworthiness (EAT)—these three factors help Google determine how useful the content on a website is for users.
The latest trend, however, is that long-form content generates more organic traffic than short-form content. Good quality long-form content that exceeds 3000 words can fetch over three times the number of backlinks, three times the amount of traffic, and four times the number of shares than short-form content.
Search intent will assume greater importance
Search intent is all about figuring out what your target audience is looking for. One of the main reasons search intent is one of the top SEO trends in 2021 is that it helps you map out your customer journey. This has a domino effect in helping you figure out their requirements, how they’re looking to avail services, and much more. Moreover, since Google launched its Bidirectional Encoder Representations from Transformers (BERT) update in 2019, the search engine can now interpret the intent of a user, since it has become more conversational. Hence, search intent is as important an SEO factor to look out for as any.
Long-Tail keywords will become increasingly important
Long-tail keywords can become one of the biggest SEO tools for a website if used correctly. For one, they are easier to rank than the more common Click to Conversion (CTC) keywords, as there is less competition between websites to nab long-tail keywords. Ensure that your search terms are more specific and longer. This helps your intended, niche audience access your website easily via these search terms. Additionally, there is a high chance that users who find your website through long-tail keywords will buy your products or services since they’re looking for something specific.
Structured data will play an important role
Structured data has already established its importance in SEO in recent times. In 2021, however, this tool will become one of the SEO trends to look out for. Structured data is an additional description of your Web page on a SERP, in the form of ratings, reviews, and so on. This helps bots and crawlers identify the intent and purpose of your website to index it more comprehensively. Using rich snippets or schemas can be very beneficial for websites to boost their CTR.
Local SEO will play a big part
Location-based searches have grown significantly over the past few years. They are built on the principle that users searching for location-specific terms would want the results that are limited to their geographical area only. Hence, if your business wants to develop a local SEO strategy, you must ensure that your listing on Google My Business is properly executed. The optimization elements that go into Google My Business heavily influence the local searches on Google. These elements play a critical role in determining the rankings for local searches. Hence, the more local SEO optimized your listing is, the higher you’ll rank for local searches.
Data and analytics will become even more relevant
Data and Analytics is one of the most relevant SEO trends in 2021. The power of data science is known to every marketer. It provides deeper insights about customers, helps you create targeted messages, visualise campaigns, verify URLs that are getting crawled, check page loading time, analyse bounce rates, and much more. Using data science tools like SEMrush SEO Toolkit, you can leverage technology to handle everything, from technical SEO, to on-page SEO, competitive research, rank tracking, link building, and much more to enhance your rankings on SERPs and diversify your user experience.
Voice searches will increase
Voice searches have now become more common than typed searches, especially in the case of people who use smart devices. People are increasingly adapting to voice searches, in which they naturally speak to Alexa or Siri or Google Home to ask questions, give commands, and so on. These AI platforms have become their own search engines of sorts, and this is one of the SEO trends that businesses have to adapt to for getting results quickly. What is SEO’s role in this? Again, the search intent matters most, hence businesses need to consider voice searches as a prominent factor while building their SEO strategy.
Featured snippets will be more prominent
Presenting rich data on SERPs itself is a great way to capture the attention of users. Featured snippets accomplish exactly this. Google generates featured snippets by crawling through the content of the webpage for specific searches. A featured snippet can be a list, paragraph, table, review, etc. To obtain a featured snippet from Google, you must have your webpage on the first page of Google SERP. You can then improve your content by including keywords in the subtitles (H1, H2, H3,…), formulating the content in lists and charts, or using traditional structures like Q&A.
Time to Hop on the Trends
SEO is getting more complex day by day, and businesses should leverage the latest SEO trends to see results. SEO trends in 2021 will define how well your business performs digitally. Choosing a competent SEO company like Infidigit can significantly boost your chances of generating revenue-boosting results. The aforementioned trends will guide the way you can establish your presence on the Web in 2021.
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