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A Guide to Understanding White Hat SEO

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What is White Hat SEO?

White Hat SEO is a marketing strategy employed by companies for optimising their website rank in Google’s search engine results pages or SERPs, according to the search engine’s guidelines. Whichever SEO technique you choose to apply, remember that it should be approved by Google.  If not adhered to, the techniques would then fall under the category of Black Hat SEO. 

But the question “what is black hat SEO still prevails? Black hat SEO involves a set of tools and techniques that make-up website optimisation plans. But these techniques make use of unethical methods to get higher ranking in SERPs that can eventually get the websites blacklisted.

Why Should You Give Importance to White hat SEO?

For those website owners who are targeting long-term benefits, using white hat SEO techniques is more prudent. Google has constantly been updating its algorithms to prevent black hat SEO techniques from being used. If you don’t use white hat seo practices for your web content optimisation, sooner or later, the website is sure to get banned by Google. Users of black hat SEO tactics are at the peril of receiving a Google penalty

Google penalty drastically reduces the ranking of the website and, with that, the traffic and income from advertisement. In short, any web content developer should know what is white hat SEO and implement it wisely instead of resorting to unethical black hat methods.

White Hat SEO Techniques to Double Traffic

If you want to build a sustainable website that provides long-term returns on your investment, go for white hat SEO methods to expand the business. Here are some time-tested techniques that professionals emphasise on when they talk about what is white hat SEO.

  • Focus on improving user experience

The best way to provide top-notch service to the user is to revitalise the UX or web design. For those owners who do not have the time to design their website, hiring a professional web designer is advised.  Also, keep an eye on the site navigation factor. Make sure that the user finds it easy to browse the site.

  • Invest time in proper keyword research

Using the right keywords, and that too ethically is one of the main tactics of white hat SEO techniques. You can make use of keyword research tools to check which keywords have a higher ranking in your business domain. If you want your website’s keyword research done by experts, choose a reputed SEO service that is followed by top-notch user feedback.

  • The content should be of premium quality

When discussing white hat SEO techniques, you have to talk about the optimisation of content. On-page SEO, which includes creating high-quality content with effective meta descriptions, can bring significant traffic to your web pages. Another technique to use white hat SEO through content is to write original content in a manner that convinces the user about your message.

  • Link building is another effective white hat SEO techniques

Link building occurs when other websites have hyperlinks redirecting to your page and thus increase the inbound traffic of your website. Google strictly advises using link building to avoid dilution of the page quality. Link building services will help you find the high-ranking links for your outreach and improve the page traffic.


Before building a website for promoting brands, it is essential to know and use white hat SEO methods. That is the only way to stay afloat in a saturated market when every company is striving to provide the best service to their customers. Companies should also employ technical SEO methods like checking broken links and increasing loading speed to get excellent reviews.  

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Donald S. Grant September 2, 2020 - 8:21 am

Thank you, for presenting such a complex subject as SEO in such a beautiful way. Explains the right and wrong side of White hat SEO and Black Hat Seo. Moreover, The detailed method of White Hat Seo is beautifully presented.

Infidigit September 9, 2020 - 6:57 am

Thank you for sharing your feedback. Check out our latest posts for more updates.

Harsh Patel October 6, 2020 - 12:07 pm

Hello, I read your post and your post is very inspiring to me. and your information is very amazing and so much useful for me. Keep it up and Thank you very much.:)

Infidigit October 7, 2020 - 9:08 am

Thanks Harsh for your valuable feedback. Check out our latest posts for more updates.

Prodigitaly Technologies December 3, 2020 - 7:50 am

SEO is a very complex subject especially White Hat & Black Hat SEO. Thanks for your blog which describes it in the simplest form. it is very useful to me. Keep it up & hope you write more.

Infidigit December 3, 2020 - 12:07 pm

Thank you for sharing your valuable feedback. Subscribe to us for more latest updates in SEO.

Shubham December 9, 2020 - 9:51 am

Can you tell me what are the best methods of building backlinks?

Infidigit December 9, 2020 - 10:59 am

Broken-Link Building, Outreach, Guest Blogging, Forum Posting & Social Bookmarking are a few of the methods that will help you in link building.


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