What are Inbound Links & Why to Use Inbound Links

Kaushal Thakkar is the Founder and MD of Infidigit. He has developed award-winning search strategies for various organizations, ranging from large enterprise and e-commerce websites to small and medium-sized businesses. Before Infidigit, he was leading digital marketing, product, and eCommerce initiatives at Myntra (a Walmart Company), Times Group, ICICI Group, Tata Group. Being an engineer and product manager in his earlier days, he loves to hack growth for websites via technical SEO strategies. He is a speaker at various forums and a Pro bono guest lecturer on Organic Search, Digital Marketing, Analytics & eCommerce. In X @

What are Inbound Links & Why to Use Inbound Links

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    Being new to inbound marketing means learning about several different terminologies and what their function is. One such term you may have heard while guest blogging is to add different kinds of links. Three types of links are useful to a blogger in garnering more website traffic, namely, external links, internal links, and inbound links. In this article, we are going to understand what are inbound links.

    What are Inbound Links?

    Inbound links refer to site links that come from a third party website to your own site. Inbound links in SEO are made up of two components: the link to the page on your website, which is simply the URL to your site, and an anchor text, which is the text decided as per keyword research and is highlighted in the link that directs people to your website. 

    Why Use Inbound Links? 

    • Improved ranking

    Inbound links SEO strategies are one of the most popularly used strategies by SEO services to help your website show up on the Google search index among the top results. The more inbound links your site receives, the better your ranking gets on Search Engine Result Pages (SERPs). However, this isn’t the only ranking factor used by them.

    • To get referral traffic

    Referral traffic is created by third party websites when they mention your site link to drive traffic to your website. The more number of sites that ‘refer’ your site on their pages through inbound links, the more number of visitors you receive depending upon the traffic the source page gets.

    • Brand Awareness

    Inbound links SEO strategies can help you generate brand awareness through planned promotions on websites with higher search rankings than yours. This will generate some curiosity among readers and get them to visit your site. You can go on and convert them by establishing an effective sales funnel from there. 

    • Enhances business relationships 

    If you have backlinks from credible and authority sites, you have an opportunity to reach out to them to form a beneficial relationship. You can also have more people linking to your site. If both businesses are related, you also have the chance to gain customer referrals from the authority sites.

    How Does a Good Inbound Link Look? 

    When links from other websites point to your site, they are called inbound links.

    What are inbound links composed of?  

    • For starters, the link has to come from a site of authority.
    • Next, it has to be attached with a suitable anchor text.

    Any link that connects back to your site is an inbound link. But for it to be effective for our cause, it has to be from an authority site.

    A clickable text that is hyperlinked is called an anchor text. A good anchor text looks natural and organically placed in text.

    How can you get backlinks?

    • Create Great Content

    Good content is integral to your SEO rankings. Infographics, charts, and attractive visuals play a big role in creating aesthetically pleasing content rich in information. Provide valuable content that readers are actively seeking without random keyword stuffing and you will find great results while getting backlinks. 

    • Target Keywords

    Using targeted keywords will help you boost your page visibility as users are more likely to seek your content out actively. While adding inbound links, your links must be anchored using high-ranking keywords so that they gain more traction. To choose the best keywords, use online SEO services to conduct keyword research, and look for keywords that rank high but are not overused. A mid-range keyword between 10-100 would be great as they wouldn’t drown your page out among other links

    • Use visuals to get backlinks

    If you are asking what is inbound links in SEO have to do with visuals, you have to understand that reading endless blocks of text is not appealing to many. So, you can break the monotony of text by including appealing visuals.

    Sites that are backlinking to your website are doing so since they believe you provide their readers with credible, reliable information and enhanced user experience. Make it worth their while.

    1. Images, videos, and gifs
    2. Bullets and numbering
    3. Infographics
    4. Variations in color and font size
    5. Using shorter and bite-sized paragraphs
    6. Using headers and subheaders where necessary 
    7. A table of contents with clickable links
    • Enhance your UI 

    In addition to having great content, you have to make your site easy to use and visually attractive. Make sure that your site’s theme, layout, colors, and font complement the great content you have.

    A web designer could come in handy here, as they will design a unique UI that is in sync with your branding needs. However, you should also note that you would not want to have an attractive web design at the expense of site loading speed. Speed always trumps design, and an appealing page with a great UI and impeccable content at page 10 on SERP will not help anyone.

    • Increase the length of your content 

    You have to choose the right length for your content. Longer content with images, videos, examples, and research add value to your reader. Ideally, content that can provide valuable information to your readers and enrich their experience is at least 1700 words long.

    • Promote your content through contests and giveaways 

    Promotions, contests, and giveaways help you garner the right kind of attention from your customers. When you provide a free subscription to a webinar or a free ebook, your readers will see the value in what you provide. It will act as a catalyst to bring them back to your site and share your content.

    Another sure way to promote your content, gain much better visibility and credibility to your site is by associating yourself with influencers. For example, if you create a video with the who’s-who of your industry, the influencer’s followers will watch the video and share it. They would also want to know a bit more about you since you’ve already created an impression of being good at what you do as you are now associated with a big name.

    • Mention influential people in your blogs 

    Mentioning the names of influential people in your content  can also help you in the long run. The influencers may watch your mentions, and when they see that you provide valuable content, they might be inclined to comment or mention you back.

    • Post your content on social media and other forums 

    Another way to gain good inbound links is by joining social media circles or forums frequented by industry experts and influencers. It would help if you tried to participate in conversations and share relevant content to reach out to your target audiences.

    • Speak at events 

    Grab the opportunities to speak at events or conferences that are relevant to your industry. Ask for chances to speak and voice out your opinions. Make efforts to project yourself as an influencer and let your opinions count. Let people know what you do and make it easier for them to share your content.

    • Guest Blogging

    You can post your blogs on a third-party website by being a guest blogger and providing some great content to their visitors. In return, high-ranking websites can be a great place for your potential audience to find you by clicking on the links provided. For instance, your guest blog can be linked back to your landing page or to other helpful blogs connected to the current one, so viewers can head over and continue reading.

    Inbound Links: The Key to Improved Site Traffic

    Using inbound links to generate more website traffic is a great way to increase your page rankings. Although it is not the primary factor because the quality of your content and the value it adds to the right audience matters too. Use our tips to get the best backlinks and improve your online presence!

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    What are Inbound Links & Why to Use Inbound Links