Back in the 1990s, there was one sure shot way to ensure that your website ranked well in search engine result pages (SERPs)—the repeated use of keywords throughout the meta tags and Web pages. In 1999, when search engines like Ask Jeeves, Google, Yahoo and MSN were just about making their presence felt on the World Wide Web, the first search marketing conference took place in San Francisco. Those were the early, simple days of SEO.
Google’s PageRank algorithm was an SEO revolution, and there has been no looking back since then. That’s why today a Google search does more than simply provide you with a bunch of links to trawl through. It does its best to assist you in finding the closest possible answer to your query. Search engine algorithms are going to get smarter over the years, and SEO trends 2022 is one bandwagon you need to jump on right now.
Artificial Intelligence (AI) will Play a Key Role
If you’re into digital marketing, then you must have heard of RankBrain. It is a search engine algorithm that uses machine learning and artificial intelligence to help Google streamline results as per a particular user’s needs. Google is quite hush-hush about the inner workings of RankBrain, but SEO experts have surmised that a lot will depend on the user’s experience on a Web page. The click-through rate (CTR) and the amount of time spent on a website will likely be defining factors to rank well on SERPs.
This boils down to the quality of content you put out there on the Web. Anything that keeps a reader hooked will most likely draw the attention of RankBrain. AI is going to be one of the pivotal SEO trends for 2022. Make sure you keep that in mind as you set your digital marketing goals for the New Year.
Long-form Content to Engage Readers
Over the last decade or so, there have been a number of brands prioritizing long-form content on their websites. We’re talking highly readable pieces of content that offer you the opportunity for respectable link-building, strategically located call to action (CTA) buttons, and overt, yet rational, utilization of keywords. This leads to proven spikes in social media sharing. A well-written long-form piece has a larger probability of being ranked higher by search engine pages. Most importantly, long-form content offers the reader the best value for their time online. This helps build trust, recall value and the chances of repeated visits.
While heading into your SEO strategy 2022 meeting, make sure you spare enough time to discuss this upcoming trend. Always remember that in today’s Internet-hooked era, long-form content is defined by short paragraphs, credible sources, and last but not least, writing that hooks the reader right from the first sentence.
Page Speed—The Future of SEO
While narrowing down your list of SEO trends 2022, make sure you put page speed right at the top. Your website, no matter what device it is being accessed on, should load as quickly as possible. The truth is online users are high on time but low on patience. A Web page that stutters and stumbles will only result in a negative user experience, eventually leading to reduced traffic.
Core Web Vitals, one of Google’s latest ranking factors, analyzes three crucial components of your website:
- Loading time for the largest element on your Web page,
- The mobility level of elements on your still loading Web page,
- Click response time when a user taps/clicks on a page element.
Latest SEO trends will come and go, but page speed is here to stay. We recommend conducting a quarterly audit on your website’s page speed.
Optimizing and Refreshing Existing Content
Think of this trend as an adrenaline shot for your older content. As you head into 2022, you’ll be looking at producing SEO content that tears ahead of the pack. But you shouldn’t forget about content that’s been languishing on your website. This touching-up and fresh optimization will result in a website with evergreen content. Users will appreciate the common thread that stretches across your content—one of originality and superiority.
The best way to regain rankings, site traffic and revenue is to ensure that you keep track of content from a few years ago. You don’t want users to walk into your open house (aka website) and find dirty laundry just beyond the living room. The future of SEO lies in making sure that your content never goes stale.
Mobile-friendliness – The Cornerstone of SEO
More than 1.3 billion internet users will access the Web via their smartphones by 2025, states a report by the World Advertising Research Center. App Annie, a data analytics firm, reported a whopping $101 billion spent by consumers worldwide via mobile apps in 2018.
These numbers tell us one thing. Your mobile site needs to be in top-notch condition at all times. It’s no surprise that Google introduced mobile-first indexing in 2019. This means that a search engine algorithm looks at your mobile site first while determining page rankings. You need to give your content every chance to go head-to-head with similar stuff online, and the best way to do that is to have a mobile site with an intuitive, bug-free UI. The future of SEO is being built on the foundation of mobile-friendly websites.
Optimizing Different Search Mediums for Driving Traffic
As users turn to smartphones and tablets as their regular drivers, you need to be on top of burgeoning search mediums like voice and image. Since these search mediums are quickly catching on with users, you need to invest in an SEO optimization strategy that will propel you to the top of the pile. In terms of SEO trends 2022, optimizing different search mediums could be your winning ticket.
Focusing on Search Intent
Digital marketing folks should think of themselves as sculptors. That’s what search intent is all about. It’s not merely about finding the right keywords and then stuffing an article with them. Deep research into your competitors’ content and creating online material that goes beyond what is currently ranking at the top. That’s the way to go. Begin with smart keyword research and then focus on moulding content that stands out for all the right reasons. Your SEO strategy 2022 list will have a glaring hole if it doesn’t focus on intent content.
Follow EAT Principle
Expertise, Authoritativeness, and Trustworthiness, or the EAT principle, is Google’s way of refining its algorithm. While developing content, always keep the user demographic in mind. Their traits will tell you a lot about the kind of content they would be interested in consuming.
Content that informs, includes qualitative links/sources, and is forthright with the reader will always rank well. Adhering to Google’s EAT principle is one of the latest SEO trends that will have to be adopted if you want to stay in the game.
Create Dynamic Evergreen Content
Creating content is easy, but creating content that stands the test of time? Now that’s a challenge even for the best of SEO experts out there. It’s not enough to simply generate content that mimics whatever is trending at a particular moment on the Web. You need to think of content that can stay fresh over a period of months or even years.
One of the SEO trends for 2022 is surely going to be a renewed focus on content that has longevity at its core. News items have a quick expiry date. Instead, focus on common queries from your user base. One way to begin is to picture the ideal new customer and create content that revolves around their requirements.
Optimizing for Semantic Search
Gone are the days when all you had to do was fish for keywords and work backwards with high-ranking content. Google’s algorithm is way sharper today. Semantic search is about a search engine trying to pinpoint a user’s exact meaning even though they might have used ambiguous language and tone. It’s about the relationship between words and the search engine’s need to understand and bring up specific and near-perfect results.
In order to get your SEO strategy 2022 in line with semantic search, you need to be clear and concise about a common query right at the beginning. From there, you can branch into specificities. Structured data will help a search engine comprehend the context of your content. However, always keep the consumer in mind. At the end of the day, semantic search is about a search engine trying to complete a user’s query, and not the other way around.
Develop an SEO Strategy that Includes Video
“Show; don’t tell” is the key to the future of SEO in 2022. A video component will enhance your online value and help with rankings, too. Eye-catching graphics optimized with the right keywords can give your content a boost. Begin with a lively video on your landing page and then consider expanding into a YouTube channel. A number of Web users prefer the short video explainer to reading a complete guide.
Every SEO trends 2022 list should contain a couple of blueprints on how to maximize the use of videos to further cement your page rankings.
Optimizing for Google Discover
We’re all familiar with Google Discover—a personalized curation of content based off a user’s search history, app activity, location and interests. Discover optimization is going to be the challenge of 2022, mainly because of the highly personalized nature of feeds. However, you should prepare yourself to enter the Discover ring because it is one of the best ways to drive organic traffic to your site.
Here’s where the hard work you put in aligning your content to Google’s EAT principle will bear fruit. Headlines that are emotionally catchy and contain intriguing questions can find their way into a Discover listing. Trendy and evergreen topics in the form of listicles? Another great way to enter the Discover fray. The best advice you can keep in mind is to focus on an EAT-driven SEO strategy if you want to crack one of the biggest SEO trends for 2022.
Enhancing User Experience
A Google user’s query now takes them to a highlighted section on a Web page that contains the gist of the answer they were looking for. This algorithm, aptly titled Passages, was interesting to SEO experts for one main reason. This proved that Google has moved beyond simply connecting questions to keywords. The search engine, through machine learning, is developing a sense of answering questions directly.
This implies that you need to be extremely particular about your content. Does it enhance the user’s experience at every turn? What does the user take away from my content? As an SEO expert, you’re always looking to provide a better answer. User satisfaction, in terms of content and site usability, is the ultimate goal. This will surely improve rankings, And of all the latest SEO trends, make sure you don’t skimp on user experience.
Focus on Omnichannel Marketing
Search engine algorithms are too sharp to be falling for black hat SEO tactics any longer. This isn’t the 1990s, and you need to understand the scope and inherent borders of SEO. A multi-channel marketing plan will enhance your page rankings.
Help your SEO strategy by investing in social media organic posts, pay-per-click ads, and social media ads. SEO is all about making users aware of your online presence, and an omnichannel marketing blueprint will only solidify your brand further.
At Infidigit, we adopt a holistic approach to page rankings. We know what SEO can and cannot do, and we’re constantly pushing these boundaries so that our clients can enjoy the fruit of our experience through a multi-pronged online approach. We are all set for the latest SEO trends, aware that a trend only means something when there are tangible returns for our clients and their users.
If you’d like to get ahead of the curve with regard to SEO trends 2022, you need to focus on content that is informative, uplifting, and honest. The algorithm is always changing but the one constant is top-quality content. Your SEO strategy should be built around cutting-edge digital content. Infidigit prides itself in cutting through the clutter. Our finger is always on the pulse of the Internet so that we can offer our clients the best of everything the virtual world has to offer.
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